Search Engine Marketing
Google Looks at Mobile User Experience in 2014
At the risk of sounding like my grandparents, I can remember the days when I would lug out a huge yellow directory whenever I needed to find a dry cleaner, mechanic, or florist, and flip through page after page of businesses. When I compare that to turning on my laptop, typing in a two or … Continued
Is Case Sensitivity Causing your Duplicate Content?
Written by Jenn Johnson & Keely Ledebur Would you believe just tapping that shift key to create a capital letter in your URL could be the culprit to your duplicate content issues? If Google can find your web page using multiple versions of your URL, then you risk Google indexing all the variations (such as … Continued
The Power of Online Reviews
Reviews have always been a part of businesses – whether online, word of mouth, in a magazine, whatever it may be, they affect the way in which consumers make decisions. Sites like Google, Yelp and other directories pride themselves on their reliable reviews that help users make the best purchasing assessment! Gaining reviews has now … Continued
Helping Clients Conquer the World!
It’s not often that we like to brag on ourselves, or even share customer success stories, but this one is really pretty cool! Upright met Southern Tank in August of 2007. Southern Tank is a custom steel tank manufacturing company based in Owensboro, Kentucky. They had always considered themselves a “regional” company because, as Vice … Continued
Tracking URL or Not?
Tracking URLs allow you to determine the effectiveness of your marketing campaigns by enabling you to track click activity. Services like Google Shortener, let you paste in the long URL string and provide you with a short, ‘trackable’ URL. You now have a shortened link that’s more appealing to the eye and also helps you … Continued
How Does Google’s 2014 Pigeon Update Affect Your Site?
A couple weeks ago (on July 24th), Google pushed out a new, major update to their search algorithm titled the ‘Pigeon Update’. This is part of a series of updates (most seem to start with a ‘p’) that are changing the way the search engine produces results. The whole goal is to provide more useful … Continued
How is Your Dwell Time?
Many, many factors contribute to a website’s success. Search marketers agree that user interaction is one of those important factors, with dwell time being one of the key metrics Google utilizes to measure that interaction. So, what is dwell time? Most people assume it’s the amount of time a visitor spends on your website but … Continued
3 Ways to Beat Facebook’s 2014 Algorithm Changes
Have you noticed on a Facebook business page you manage that engagement has declined or the “people saw” numbers are lower? That is because of Facebook’s new algorithm. Facebook is on a mission to give their users what they want. In other words, they will only push out content with which they think their users … Continued
Don’t Forget the Meta!
A site without a Meta description is only halfway optimized. In fact, each page needs a Meta description, so don’t just focus on the homepage. The Meta descriptions are HTML tags that provide a short explanation of the contents on the web page. Meta descriptions are used on search engine results pages, SERPs, to display … Continued
The Negative Review – Face It, Embrace It
Negative comments are never fun to read or deal with, much less keep on a social media or blog page. However, the way you handle negative comments is very important to your social media image. With proper handling, you can turn around a negative, and possibly even make it a positive. What do you do … Continued