Digital Marketing

Digital marketing programs perform better when they’re buyer guided.

Fecon Responsive Website

A common-sense approach that produces uncommon results.

It may seem counterintuitive, but the level of success that your digital marketing program achieves is directly related to something very “non-digital” – actually talking to your buyer.

Many agencies take shortcuts to understanding buyers by looking at analytics only. But doing buyer interviews tells us how your prospects make decisions, how they prioritize information and exactly what they require to buy from you.

Everything we learn is used to create digital marketing programs that consistently create new sales opportunities.

John Gunderson President of Advantage Engineering

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“We’ve got two months left in our fiscal year and we’ve already surpassed last year’s RFQs from the website.”

Phil Higdon, Southern Tank

Custom-made for you

Since 1996 we have created custom digital marketing programs for a diverse group of B2B and B2C small-to-medium size businesses.

Our agency was founded to create new sales opportunities for businesses in local, national and international markets.

Your website is the focal point of a digital marketing program and should be your best salesperson, and we prove this every day for our customers.

Digital marketing capabilities

  • Strategy
  • Search engine optimization
  • Paid search marketing
  • Conversion rate optimization
  • Content marketing
  • Email marketing
  • Website usability studies
  • Analytics & reporting

276%

Increase in Revenues

492%

Increase in Average Order Value

Featured Usability Study: Valentine One

A leading manufacturer of car radar detectors saw a surge in sales after reacting to buyers’ experiences of navigating their website.

We’ll recruit usability participants using your customer/prospect list and incentivize the participants to meet us online to spend 30 minutes interacting with them as they navigate your website.

We’ll record the interviews, evaluate them and create a detailed report of buyer insights and suggested improvements to your website.