Buyer-guided marketing

It’s a common-sense approach that produces uncommon results.

By including your buyers in our website design and digital marketing process, they become active participants in your business.

We’ll learn how and why your customers make their buying decisions and what they require to choose you.

Everything we learn will be used to create a digital marketing program that increases leads, sales & retention.

Buyer Insights helps businesses:

  • understand their buyer’s decision making process
  • focus their websites on what matters
  • earn more leads
53%
19%
19%
9%

Why buyers buy

53% SALES EXPERIENCE

19% BRAND

19% PRODUCT

9%   PRICE/VALUE

Your prospective customers are smart. They quickly evaluate your website and digital presence to decide whether to choose you – or your competitor – on a number of criteria. 53% of B2B buyers consider the sales experience to be the most important deciding factor in their purchase. It is key to your success online to differentiate yourself with superior customer experience.

Our buyer-guided process helps remove the friction from the purchase decision and makes it easier to buy from you – a real competitive advantage.

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“After watching our customers navigate our site, we made 2 changes that resulted in a 64% increase in leads.“

Rick Winkel, Can-Do National Tape