Strategy First | Upright Communications

Have You Ever Felt…

you’ve had the same marketing challenges for a long time?

frustrated by marketing decisions that don’t pay off?

confused about what tactics make sense right now?

you’ve lost focus chasing the newest marketing trends?

you’re struggling to stand out from your competitors?

unsure of how AI is going to impact your business?

The answers to these issues aren’t found in SEO, social media or website content.

These are strategy problems. They can only be addressed with strategy solutions.

Prioritizing strategy over tactics builds a solid foundation, making your marketing initiatives more effective. Let’s spend 6 weeks together designing a strategy roadmap to help you reach your revenue goals.

StrategyFirst: A Proven Process

DISCOVERY
Comprehensive Discovery Meeting
Ideal Customer Targeting
Total Online Presence Audit

DISCOVERY
Client Interviews
Competitive Analysis
Core Message & Client Persona Development

MIDPOINT
Client Interviews
Midpoint Meeting
Customer Journey Mapping

DEVELOPMENT
Complete Editorial Plan
Create Priority Growth Plan

DEVELOPMENT
Execution Calendar Creation

DELIVERY
Delivery of Marketing Strategy and Execution Calendar
Meeting to Present Recommendations

To create the strategy, we’ll do the heavy lifting so you won’t have to spend days away from your busy schedule.

Here’s what we’ll ask of you during the 6-week process:

fill out our concise Discovery Form to prep for the initial meeting

line up several of your “ideal clients” for us to conduct a 10-15 minute interview

schedule three review meetings with us over the course of the program

provide access to existing marketing materials as requested

That’s it. We’ll take care of the rest.

Let’s Get Started

“Upright has guided us to become more strategic, more intentional in our marketing efforts. As a result, we’ve generated over $3,000,000 in website business in the last six years.”

Chris Simons, Remtec Automation

Valued client since 2012

Why It Works

Grounded in proven principles that have driven success for countless businesses

Seamlessly connects your business goals with strategic marketing initiatives to deliver meaningful results

Designed to align with your unique market, audience and product strengths – empowering a tailored strategy that differentiates your brand

Three things that make us different

StrategyFirst

We start with the business outcome you need, then create the strategy to reverse engineer the marketing program to get you there. Strategy creates advantage. Advantage creates sales.

Industrial Focus

We work with small to mid-sized American manufacturers with $5M to $50M in sales revenue. Our clients sell custom and standard products, in the USA and internationally.

Consistent Results

Our average client has been with us for over 12 years because they continue to grow revenues and hit their goals. That’s been a good formula for us to build our business for over 30 years.