Fran and Hannah are back for Episode 11 of Getting Down to Digital, Season 2. This episode is all about getting your business seen by customers in search results. We’ll share with you five practical ways to give your visibility on search a boost. Upright is here to help you get found!
What Is Content Marketing?
If you read website development and digital marketing blogs these days, you are probably seeing a lot about “content” and “content marketing.” In the simplest terms, content refers to the text, images, and information that populates a website. But is that really all there is to content and content marketing?
We’ve got another episode with Fran and Hannah for another exciting episode of Getting Down to Digital, Season 2. In Episode 10, we’re here to share with you six potential pain points that your customers may be experiencing and ways to overcome them. Give these common pain points with solutions a quick listen. We hope it helps!
Season 2, Episode 9 welcomes Fran and Hannah for another 20 minutes of digital marketing fun. This episode will provide our listeners with insight into different social media topics and ideas. There’s so much content to choose from, so we’re excited to help you get those creative juices flowing. Listen now!
Those of us who are old enough to remember being in school and pouring through encyclopedias and reference books marvel at the idea of that information now being just a search and a click away on a handheld device. Research could not be simpler, right? Then came zero click search results…
Zero click search happens when an internet user types in a query, and the desired information appears in the form of a featured snippet, image, graph, or answer box at the top of the search results. (more…)
In Season 2, Episode 8, we’re back with Fran and Hannah to discuss Upright’s favorite content creation tools. Listen in for our thoughts on programs like Asana, Adobe, Canva, Semrush, Hootsuite, and more. Let’s bring that great idea to fruition!
The Upright Communications team is both proud and grateful to be celebrating 25 years of serving the digital marketing needs of our clients. Since our founding, we’ve been dedicated to creating new sales opportunities for businesses in local, national, and international markets.
The marketing industry has seen dramatic evolution and transformation since the inception of the commercial internet. As an experienced marketing professional, our founder, Greg Frye, had the foresight to see those changes on the horizon in the early 90’s. By 1996, two years before the launch of Google, he started Upright Communications and began helping clients “stand up and join the evolution.”
Join Fran (was Colleen) and Hannah as they welcome Greg Frye, founder and president of Upright Communications, to Episode 7. This is a special episode to celebrate Upright’s 25th anniversary in 2021! Listen in to learn more about Greg, how he started Upright, and his tips for owning a digital marketing agency. It’s a great time!
Welcome Upright’s dedicated copywriter, Erin Meyer, to Episode 6 of Getting Down to Digital! Learn more about Erin and her love for copywriting right here. She shares some of her best practical tips to be a successful copywriter in your company. Listen for a good time with Colleen, Hannah, and Erin!
Getting Down to Digital brings you Episode 5!
Join Colleen and Hannah once again for another episode of Getting Down to Digital. Episode 5 addresses why product and business reviews are so important for many prospective buyers. They also share their top five tips for answering negative reviews. Give it a listen!