Posted by & filed under Digital Marketing.

Flyout menu for a moble site highlighting the FAQ Page

In another interesting twist and a means to keep users on search results (and away from individual websites), this past May, Google announced the new rich results in the form of FAQs within SERPs.

Many sites have Frequently Asked Question or FAQ pages. Webmasters need to make sure that these pages have schema markup. Schema markup is a semantic vocabulary of tags (or microdata) that provides search engines with information necessary for them to better understand your sites’ content, enabling the best possible search results. It is basically a behind the scenes language that is added to the HTML.

One of the advantages of adding schema mark-up to your FAQ page is that when your snippet does make it to the SERP, it takes up a lot more real estate, pushing your competition further down on the page. In the following example, I searched, “FAQ schema benefits” and the following (more…)

Posted by & filed under Local Search Focus.

Christmas Ornament hanging on a tree with lights in the background

It’s hard to believe that the 2019 holiday season is already here; Thanksgiving, Black Friday, Cyber Monday, Hanukkah & Christmas are all right around the corner. In fact, I don’t think I’m remotely ready to be thinking about it. Though in full transparency, I’ve started watching Hallmark Christmas & I’m not mad at it. Between the predictable plots and mistletoe shots in every scene, it makes me happy!

Anyways, I digress. At Upright Communications, we want to help you celebrate the holidays & what better way than doing it through Google My Business. Make sure your GMB listing is working for your business by taking advantage of its various features. Check out a few ways you can optimize your (more…)

Posted by & filed under Local Search Focus.

Google Analytics, Anywhere, Anytime.

Google Analytics (GA) is one of the most useful tools out there to understand your business’s digital performance, no matter your website’s size. GA allows users to track their website visitors, measuring traffic across multiple online channels over time. For local businesses though, it can be especially difficult to know which metrics to watch.

Research found that 92% of consumers visit local businesses’ websites when deciding which business to use, so it’s never been more important for local businesses to be monitoring how their website is performing.

However, SEO professionals for local businesses know it can be (more…)

Posted by & filed under Upright News.

Mike Valentine with others

Valentine Research, the manufacturer of the Valentine One radar locator, has been a client of Upright Communications since 2000. In our years of partnership, we have performed search engine optimization, pay per click marketing, and website development services. It was such a joy to see a recent Cincinnati Enquirer article spotlighting an extremely generous donation that Valentine Research CEO, Mike Valentine and his wife Margaret have made to the Cincinnati Ballet. You make us proud!

Just a few weeks ago, Mike and Margaret contributed $10 million towards Cincinnati Ballet’s much-needed move to a (more…)

Posted by & filed under Competitive Differentiation.

Person pointing to statistics on a laptop with a stylus

With the rise in online shopping and easy access to tons of product reviews, your local business needs a distinctive digital presence to stay competitive. Whether this means having a website with online selling, multiple social media platforms, and/or great online customer service, these can all attribute to your customers’ perception of your brand. To be competitive, you need to be able to provide various online strategies but at a higher standard than your competitors. Let us give you a helpful guide!

Invest In Your Website

An attractive website is always a great idea to keep your site’s users interested – lower (more…)

Posted by & filed under Content Development.

Person holding a coffee cup typing on a laptop

For websites that are in the e-commerce market, it is imperative to have product pages that are user-friendly to potential buyers. There is little to no tolerance for pages that are not visually appealing and/or do not have a fast page loading speed. We have a few pieces of advice that you can use to make sure your product pages are bringing in revenue.

Invest In Quality Product Images

Seeing as your customer will be unable to feel and see your product in person, it is a good idea to hire a photographer who can capture an image that brings the product to life. A potential buyer should be able to visualize that product in real life. This could mean (more…)

Posted by & filed under Conversion Optimization.

Creating an effective shopping page involves multiple things working in concert to generate the most interest, and ultimately conversions to sales. In a post on optimizing product pages for performance, Shopify identifies four key elements of a shopping page: product, brand, copy, and page design/user experience. The article goes on to outline 11 strategies to keep in mind in optimizing these elements for shopping page performance.

Below, we highlight and expand on a few of these suggested strategies, which we feel to be most beneficial. While helpful concepts for all online marketers, application of these strategies will be (more…)

Posted by & filed under Reputation Management.

Improve Reputation Management nne star

A star rating scale, often out of five stars, is a quick way for customers to review a business’ product/service and/or their overall experience. Although this feature can give other potential buyers an idea of other buyers’ thoughts, without the presence of text to accompany the rating, it is difficult to conclude how accurate the rating is. This is where written/typed reviews come in to add clarity – a fusion of both is ideal. It may be scary to give your customers this much power over your business’ reputation; however, it is crucial to facilitating a relationship with your customers.

According to a study by Womply, businesses that have multiple platforms or listings on sites that allow for customer reviews may find themselves bringing in more revenue. These digital platforms give businesses the opportunity to (more…)

Posted by & filed under Search Engine Marketing.

Ways To Improve On-Page Optimization

An important and essential part of SEO is on-page optimization. Many elements factor into a successful formula for on-page optimization. At Upright, we often see clients who are doing things to improve their online presence ranging from adding content to complete website redesigns, only to find the results from their efforts disappointing and frustrating. Part of our job is to assess a client’s status quo to identify missing elements or opportunities for enhancement. One area that we often find in need of improvement is on-page optimization.

Websites that lack on-page SEO often fail to rank well on (more…)