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Six Pain Points Your Customers May Be Experiencing

We’ve got another episode with Fran and Hannah for another exciting episode of Getting Down to Digital, Season 2. In Episode 10, we’re here to share with you six potential pain points that your customers may be experiencing and ways to overcome them. Give these common pain points with solutions a quick listen. We hope it helps!

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Upright’s Top Social Media Post Ideas

Season 2, Episode 9 welcomes Fran and Hannah for another 20 minutes of digital marketing fun. This episode will provide our listeners with insight into different social media topics and ideas. There’s so much content to choose from, so we’re excited to help you get those creative juices flowing. Listen now!

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What is Zero Click Search and How Does it Affect My SEO?

Those of us who are old enough to remember being in school and pouring through encyclopedias and reference books marvel at the idea of that information now being just a search and a click away on a handheld device. Research could not be simpler, right? Then came zero click search results…

Zero click search happens when an internet user types in a query, and the desired information appears in the form of a featured snippet, image, graph, or answer box at the top of the search results. (more…)

Our Favorite Content Creation Tools

In Season 2, Episode 8, we’re back with Fran and Hannah to discuss Upright’s favorite content creation tools. Listen in for our thoughts on programs like Asana, Adobe, Canva, Semrush, Hootsuite, and more. Let’s bring that great idea to fruition!

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Upright Communications Celebrates 25 Years in Business

The Upright Communications team is both proud and grateful to be celebrating 25 years of serving the digital marketing needs of our clients. Since our founding, we’ve been dedicated to creating new sales opportunities for businesses in local, national, and international markets.

The marketing industry has seen dramatic evolution and transformation since the inception of the commercial internet. As an experienced marketing professional, our founder, Greg Frye, had the foresight to see those changes on the horizon in the early 90’s. By 1996, two years before the launch of Google, he started Upright Communications and began helping clients “stand up and join the evolution.”

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Upright’s 25-Year Special with Our Founder

Join Fran (was Colleen) and Hannah as they welcome Greg Frye, founder and president of Upright Communications, to Episode 7. This is a special episode to celebrate Upright’s 25th anniversary in 2021! Listen in to learn more about Greg, how he started Upright, and his tips for owning a digital marketing agency. It’s a great time!

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How to Be a Successful Copywriter

Welcome Upright’s dedicated copywriter, Erin Meyer, to Episode 6 of Getting Down to Digital! Learn more about Erin and her love for copywriting right here. She shares some of her best practical tips to be a successful copywriter in your company. Listen for a good time with Colleen, Hannah, and Erin!

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Why Are Reviews So Important?

Getting Down to Digital brings you Episode 5!

Join Colleen and Hannah once again for another episode of Getting Down to Digital. Episode 5 addresses why product and business reviews are so important for many prospective buyers. They also share their top five tips for answering negative reviews. Give it a listen!

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Google Offers New Review Management Tool

Online reviews can be a wonderful complement to your business or they can be the bane of your existence if you happen to be the target of a misinformed or vengeful reviewer. Getting fraudulent or inappropriate reviews removed from a Google My Business page can be a complicated process, especially for an overburdened business manager with a lengthy to-do list.

Person looking at their phone on the street

On the consumer side, confidence in online reviews has significantly diminished over the past five years, due to the growing problem of “fake” reviews. In some cases (more…)

5 Tips for Effectively Maintaining and Utilizing Your Website

Getting Down to Digital welcomes a very special guest to Episode 4 – Keely!

Keely is a vital part of our production team, with over ten years of experience working with Upright. She shares her top five tips for creating and maintaining a great website, putting an emphasis on monitoring/tracking for the account manager.

Listen on for a wealth of technical – but simplified – knowledge.

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