Posted by & filed under Business Growth.

online marketingWhen someone hears the words ‘lead generation’, it can often be seen as an intimidating phrase. To us, lead generation is where we excel. But why do so many businesses and owners alike, get anxious when they hear such a term? According to Hubspot, ‘lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest is you company’s product or service.’ Sounds easy enough right? But when it comes to business owners who excel at their craft or trade, it’s often hard for them to imagine how they can excel at gaining customers via the internet.

However, it doesn’t have to be hard! With our help and your expertise, we will be able to successfully attract, convert and close these leads to help you obtain even more business.

How do we do it you ask? We’ve got plenty of ideas up our sleeves! (more…)

Posted by & filed under Digital Marketing, Tech Updates.

HTTPS DeadlineA deadline set by Google is one you won’t want to miss or forget. Mark your calendars for July 2018, because that is the deadline for when Chrome will begin to warn users if a site is insecure. The most used web browser, Chrome, is taking part in alerting users if websites are or are not secure. You may ask yourself, what difference does it make if a site is HTTP or HTTPS and the difference is big.

If your site is already a secure site then there is nothing for you to worry about. However, if your site is not secure then this is a task you’ll want to make sure gets completed. Chrome will clearly warn users if a site is not secure. Most people will not visit a secure website in fear of data being stolen, computer becoming hacked, etc. Even though your site is more than likely innocent of any internet wrongdoing, it will hurt your site visits and search results.

The entire purpose of a website for your business is to be found and to sell or promote product(s) or brand(s). If Google is penalizing your site in more ways than one and users are afraid to visit your site, then what is the point of your website? Elements of digital marketing have evolved and having a secure site is just one of the new normalities the industry will be facing going forward.

There are a handful paths you can take to make sure your site is secure and it can be a bit overwhelming. Upright Communications can help you diagnose your best method by scheduling a quick 15-minute phone call. Give us a call and let us help you choose your best HTTPS path.

Posted by & filed under Local Search Focus.

Not long ago, online marketing was considered to only be important for internet retailers and large companies promoting high profile brands. Today, as the segment of the population using smart technology continues to grow, online marketing has become essential for nearly all businesses, including local businesses. It is important to have a well-thought internet marketing plan that includes online marketing strategies for your local business.

If you are new to online marketing or have not made as much of an effort to market your local business online as you know you should, it may be overwhelming to think about where to start. The following are four key online marketing essentials for local businesses.

Local Listings

Both Google and Bing provide users with quick access to information about businesses in their area through local listings. It is important for local businesses to create, claim, and verify their  Google My Business and Bing Places for Business listings. Accurate and detailed local listing information lets prospective customers know you are open for business. Local listings typically include contact information, store hours, location photos, and other details. The more people know about your business, the more comfortable they will feel buying from you. (more…)

Posted by & filed under Local Search Focus.

google dashboardGoogle My Business is one of our favorite things with it comes to local marketing. Whether it’s their Google Posting feature, their Texting feature or the ability to add ‘women-owned’ to the business as an Attribute, we love it and often see great successes when implemented.

However, one thing that we’ve noticed that’s missing in the way of SEO is the ability to use keywords to describe the place of business. Back in 2016, when Google+ existed, you used to be able to add a short description about your business. You focused on keywords, what it is that your business does and address any real pertinent questions regarding your organization. This was an excellent way to optimize your listing for search, thus gaining traction in the search results with a really solid description. (more…)

Posted by & filed under Social Media Marketing.

It’s 2018. Social media is no longer just for individuals to keep their friends and families up to date on their lives. Social media is now used for political campaigns, non-profits, and of course businesses. According to an article by Shea Bennett in Adweek, “about nine in 10 companies in the United States are using social media for marketing purposes.” It’s safe to say of those nine in 10, the most successful companies are the ones that post relevant content on a regular basis. So, keep reading and we’ll teach you how to do just that.

Social Media schedule (more…)

Posted by & filed under Website Design.

Released only a couple of years apart, WordPress and Drupal are big players in the content management system (CMS) market but do you know which system is right for your business or organization?

As with any technology debates, each side has its loyal followers. Whether you’re looking for a CMS that is easy to use, comes with tons of features, less confusing for your skill set, etc. Whatever the case may be, let us break down the pros and cons to each CMS to see what works for you. (more…)

Posted by & filed under Small Business Focus.

working-with-laptopInternet marketing strategies aren’t something that should be avoided or put aside during the complete overview of the business. It may be overwhelming deciding which internet marking strategies to add but we’ve put together our top four most important strategies for small business owners.

Top four most important strategies for small business owners: (more…)

Posted by & filed under Content Development.

The significance of social media messaging is increasing as the popularity of platforms like Facebook, Snap Chat, and Instagram continues to explode. According to the Digital in 2017: Global Overview, there were 2.8 billion global social medial users in 2017. To a growing degree, the social media conversation includes marketing messages.

Marketing Sherpa reports that 85% of U.S. consumers said they used social media, and 58% of all those surveyed said they follow brands through social media. The specific breakdown translates to:

  • 71% of people aged 65 and older
  • 74% of people aged 55-64 years
  • 85% of people aged 45-54 years
  • 92% of people aged 35-44 years
  • 95% of people aged 18-34 years

(more…)

Posted by & filed under Small Business Focus.

whatsapp screenshot
image courtesy WhatsApp

WhatsApp Messenger is a globally popular mobile app with over 1.3 billion active monthly users. This free app allows users to send multimedia, make free calls, message internationally, and chat in groups. WhatsApp was founded in 2009 by Brian Acton and Jan Koum, both former employees of Yahoo!.

In countries such as India and Brazil, as many as 80% of business owners now use WhatsApp to interact with customers daily (Source: Morning Consult study). To respond to the unique messaging needs of business owners, WhatsApp has officially launched its new WhatsApp Business. WhatsApp Business is available today and free to download on Google Play in Indonesia, Italy, Mexico, the U.K. and the U.S. No announcement has been made for iPhone release. (more…)

Posted by & filed under Local Search Focus.

If you are running a small business, chances are you’re probably asking yourself if online blogging is worth your time and effort. We believe the short answer is ‘yes’. Blogging on a regular basis can seem daunting, but it can actually be a very easy, relatively inexpensive way to enhance your inbound marketing efforts. There is one catch though, you’ve got to blog effectively! You can’t become part of the 57% of companies, according to Hubspot, who have reported acquiring a new customer from their blog if you don’t follow some crucial steps.

Join the 81% of folks who have revealed that their business blog is useful and critical when it comes to their business. (more…)