Posted by & filed under Website Design.

Upright is excited to showcase another new successful client website launch – the recently updated, expanded, and redesigned Fecon website. The new Fecon website features details on the company’s comprehensive line of products, services, and applications.

About Fecon

Fecon is the industry leader in forestry mulching attachments, including the most durable mulching head on the market. The company’s mission is to supply customers with highly dependable, heavy-duty equipment along with industry-leading customer service and support-after-the-sale. By delivering the highest value products and superior service, Fecon is committed to forging lasting customer relationships. (more…)

Posted by & filed under Local Search Focus.

Just when we were getting used to the newest way in which Google displayed Google My Business (GMB) listings on mobile devices, it’s changing again. Are you ready!? 😉

Though this new update varies from business to business that we’ve tested and researched, there is a definite look to it that’s noted across the board.

First, you’ll see a bar across the top that has Posts, Reviews, About (other GMB listing features) & it stays with you as you scroll down the page, regardless of how far you go down. Even when you reach organic results, you’ll still be able to access the GMB bar at the top.

Secondly, you’ll see that the GMB listing mixes all sorts of results! Just check out the blended results for Upright Communications, all while staying under the GMB listing until you see the organic results that starts at Manta.com (pretty far down). You’ll see that it’s super hard to tell what’s what.

Yup… you’re still on the GMB listing…

Ah and now you’ve reached the organic results! But check out that bar across the top that’s staying there proudly.

What do you think of the new look? Is Google up to something? It’s clear to us that Google is REALLY encouraging folks to utilize Google My Business results, but when does it get to be too cluttered and just too much? Or maybe you prefer this new look!?

Let us know what you think! We’re anxiously awaiting how we’ll see this update evolve over time, but for now, the Upright team has mixed emotions and responses involving this new look! (That’s how everyone was when I dyed my hair color last year! We eventually come around!)

Posted by & filed under Content Development.

Running out of ideas to post on your social media? Been there, done that. Following a social media schedule certainly makes life easier in the moment; but, the time and thought that goes into brainstorming future posts can be creatively exhausting.

If you feel like you have exhausted all potential post ideas, here are ten (plus) ideas that may spark some creative juices.

National Holidays

National holidays are among the easiest posts to create and schedule in advance. You can encourage your followers to purchase a product or service as a gift for a given holiday or simply wish them a good day. Another step up would be to theme the post around both the holiday and your business. For example, if you are an owner of a bakery, you can promote the cookies you have made specifically for mothers on Mother’s Day. Way to take that extra step! (more…)

Posted by & filed under Upright News.

Assault landing WWII

Assault landing, one of the first waves at Omaha. The Coast Guard caption identifies the unit as Company E, 16th Infantry, 1st Infantry Division. Photo courtesy of Center of Military History.

Today is a day of remembrance. June 6, 2019 is the 75th anniversary of Allied forces invasion on the beaches of Normandy, France. This decisive operation marked a turning point in World War II, giving the Allied forces a strong foothold in the battle against occupying Nazi Germany.

The Army’s D-Day history website provides an overview of this event:

“The Normandy beaches were chosen by planners because they lay within range of air cover, and were less heavily defended than the obvious objective of the Pas de Calais, the shortest distance between Great Britain and the Continent. Airborne drops at both ends of the beachheads were to protect the flanks, as well as open up roadways to the interior. Six divisions were to land on the first day; three U.S., two British and one Canadian. Two more British and one U.S. division were to follow up after the assault division had cleared the way through the beach defenses. (more…)

Posted by & filed under Search Engine Marketing.

How Population Density Effects Local RankingsIf you’ve done everything right with SEO yet haven’t seen the promised impact, you may be wondering what else you can do. Unfortunately not all factors are in your control and that includes company location and local population density. See how the population density affects search results and what to tweak to rank well in local searches.

How Does Population Density Affect SERP?

Several factors go into local searches, chief among them:

  • Relevance – how well your business matches a search, which is based on keywords
  • (more…)

Posted by & filed under Social Media Marketing.

Remember when big-name, or “macro-influencers” like Kylie Jenner, Selena Gomez, and Kim Kardashian were paid up to a million dollars per post to promote products like Sugar Bear Hair Gummies and Flat Tummy Tea? Luckily, these days are just about over. Their replacement comes in support of a more genuine customer-brand relationship: the age of the “micro-influencer”.

What is a micro-influencer?

Micro-influencers are the (more…)

Posted by & filed under Search Engine Marketing.

SEO is importantWhile it may not seem as if marketers who invest in paid advertising have much to gain from SEO, quite the opposite is true. 79 percent of digital advertisers use SEO in addition to paid campaigns. See why SEO still persists, even among those who prefer paid to organic marketing efforts.

SEO Ranks First in Marketing Methods

SEO is the most common marketing method after paid search, followed by email marketing (66 percent) and content marketing (60 percent). Traditional marketing methods, such as direct mail and telemarketing, rank low in priority with 32 percent and 4 percent respectively. (more…)

Posted by & filed under Search Engine Marketing.

On March 12th, 2019, Google shocked all of us digital marketers by releasing the latest Google algorithm update: Florida 2. Various SEO and Digital Marketing experts are calling Florida 2 one of the biggest updates Google has made in years. Why is that? Because this is a broad core update. A broad core update is an update that is not targeting a specific niche or region – it’s everyone. Florida 2 will have one of the most widespread impacts on keywords and search rankings to date.

(more…)