Posted by & filed under Mobile Marketing.

Mobile-first indexing was announced by Google in 2016. Since that time there have been a number of developments and updates.

Person holding a phone on the home screen

What is Mobile-First Indexing?

According to Google Developers, mobile-first indexing means:

“Google predominantly uses the mobile version of the content for indexing and ranking. … Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward.”

Here is a quick summary of the 5 things you should know about how mobile-first indexing works and how to prepare. (more…)

Posted by & filed under Website Design.

Upright is proud to showcase a new client website launch for Paragon Roofing. The new Paragon Roof website features the company’s innovative line of composite roofing products. This client wanted a website that would generate sales leads and provide comprehensive information on their products.

About Paragon Roof Systems

Paragon Roof System is a new company, but not new to the roofing industry. It was founded by industry leading roofing technology innovators with more than 20 years of experience in composite roofing. (more…)

Posted by & filed under Content Development.

In advising our clients on ways to improve their website visibility, we often find that including effective meta descriptions has been overlooked. Meta descriptions are very important for a few reasons. Adding meta descriptions to your website is a simple improvement that can greatly enhance not only rankings and visibility, but also increase the likelihood of someone clicking on your page in the search results.

Writing Effective Meta Descriptions

The first step in writing more effective meta descriptions is understanding their purpose. It used to be that search engines were (more…)

Posted by & filed under Upright News.

Kyle Meineke Portrait on a white background

Upright Communications is pleased to announce the full time addition of Kyle Meineke to our team of website development specialists. Kyle began working with us as an intern at the beginning of 2019. His talent, excellent work, and team mentality have made him a great fit for our team. Kyle will be playing an important role in continuing our ability to offer Upright clients the very best and most up-to-date online technologies to help them achieve their marketing goals. (more…)

Posted by & filed under Small Business Focus.

Happy New Year written on rough paper

The New Year is often regarded as a fresh start – a clean slate. With this new start, it is important to reflect on the past year(s) and make a business plan for the coming year. What was successful for your business? What should not be replicated? These are questions that should be considered at the start. Here are some tips to begin the year off on the right foot:

Revisit goals from the prior year

Look back at goals that had been set during the prior year(s). Were they realistic? How many did your business actually accomplish? Should any goals be set again? These questions will help you set realistic goals for this new year. A lot can be learned from reflecting on your past business successes and failures. However, do not dwell on failures that cannot be resolved/mitigated.

Set new goals

Goals should be attainable and beneficial to your local business. You can take (more…)

Posted by & filed under Reputation Management.

Person looking at ipad in a public space

Reputation management takes being a purveyor of information one step further by tracking, monitoring, and willingly engaging in conversation via social media with those commenting on your goods or services. When done properly, social media reputation management builds your credibility with customers which ultimately strengthens trust in your brand.

First and foremost, obtaining Google reviews needs to be a priority. And every review, good or bad, should be responded to by a (more…)

Posted by & filed under Website Design.

Anthony Cole Training desktop, tablet and mobile design displayed in one image

Upright is excited to announce the successful launch of the recently updated, expanded, and redesigned Anthony Cole Training Group website. The new website features details on the company’s comprehensive line of sales training and sales productivity programs and tools.

About Anthony Cole Training

Anthony Cole Training Group is a 27-year-old Cincinnati-based sales coaching, training and development firm. They offer a market-tested sales training approach that drives results by working closely with clients to help them develop the language, skills, and (more…)

Posted by & filed under Digital Marketing.

Flyout menu for a moble site highlighting the FAQ Page

In another interesting twist and a means to keep users on search results (and away from individual websites), this past May, Google announced the new rich results in the form of FAQs within SERPs.

Many sites have Frequently Asked Question or FAQ pages. Webmasters need to make sure that these pages have schema markup. Schema markup is a semantic vocabulary of tags (or microdata) that provides search engines with information necessary for them to better understand your sites’ content, enabling the best possible search results. It is basically a behind the scenes language that is added to the HTML.

One of the advantages of adding schema mark-up to your FAQ page is that when your snippet does make it to the SERP, it takes up a lot more real estate, pushing your competition further down on the page. In the following example, I searched, “FAQ schema benefits” and the following (more…)

Posted by & filed under Local Search Focus.

Christmas Ornament hanging on a tree with lights in the background

It’s hard to believe that the 2019 holiday season is already here; Thanksgiving, Black Friday, Cyber Monday, Hanukkah & Christmas are all right around the corner. In fact, I don’t think I’m remotely ready to be thinking about it. Though in full transparency, I’ve started watching Hallmark Christmas & I’m not mad at it. Between the predictable plots and mistletoe shots in every scene, it makes me happy!

Anyways, I digress. At Upright Communications, we want to help you celebrate the holidays & what better way than doing it through Google My Business. Make sure your GMB listing is working for your business by taking advantage of its various features. Check out a few ways you can optimize your (more…)