Posted by & filed under Small Business Focus.

Happy New Year written on rough paper

The New Year is often regarded as a fresh start – a clean slate. With this new start, it is important to reflect on the past year(s) and make a business plan for the coming year. What was successful for your business? What should not be replicated? These are questions that should be considered at the start. Here are some tips to begin the year off on the right foot:

Revisit goals from the prior year

Look back at goals that had been set during the prior year(s). Were they realistic? How many did your business actually accomplish? Should any goals be set again? These questions will help you set realistic goals for this new year. A lot can be learned from reflecting on your past business successes and failures. However, do not dwell on failures that cannot be resolved/mitigated.

Set new goals

Goals should be attainable and beneficial to your local business. You can take (more…)

Posted by & filed under Reputation Management.

Person looking at ipad in a public space

Reputation management takes being a purveyor of information one step further by tracking, monitoring, and willingly engaging in conversation via social media with those commenting on your goods or services. When done properly, social media reputation management builds your credibility with customers which ultimately strengthens trust in your brand.

First and foremost, obtaining Google reviews needs to be a priority. And every review, good or bad, should be responded to by a (more…)

Posted by & filed under Digital Marketing.

Anthony Cole Training desktop, tablet and mobile design displayed in one image

Upright is excited to announce the successful launch of the recently updated, expanded, and redesigned Anthony Cole Training Group website. The new website features details on the company’s comprehensive line of sales training and sales productivity programs and tools.

About Anthony Cole Training

Anthony Cole Training Group is a 27-year-old Cincinnati-based sales coaching, training and development firm. They offer a market-tested sales training approach that drives results by working closely with clients to help them develop the language, skills, and (more…)

Posted by & filed under Digital Marketing.

Flyout menu for a moble site highlighting the FAQ Page

In another interesting twist and a means to keep users on search results (and away from individual websites), this past May, Google announced the new rich results in the form of FAQs within SERPs.

Many sites have Frequently Asked Question or FAQ pages. Webmasters need to make sure that these pages have schema markup. Schema markup is a semantic vocabulary of tags (or microdata) that provides search engines with information necessary for them to better understand your sites’ content, enabling the best possible search results. It is basically a behind the scenes language that is added to the HTML.

One of the advantages of adding schema mark-up to your FAQ page is that when your snippet does make it to the SERP, it takes up a lot more real estate, pushing your competition further down on the page. In the following example, I searched, “FAQ schema benefits” and the following (more…)

Posted by & filed under Local Search Focus.

Christmas Ornament hanging on a tree with lights in the background

It’s hard to believe that the 2019 holiday season is already here; Thanksgiving, Black Friday, Cyber Monday, Hanukkah & Christmas are all right around the corner. In fact, I don’t think I’m remotely ready to be thinking about it. Though in full transparency, I’ve started watching Hallmark Christmas & I’m not mad at it. Between the predictable plots and mistletoe shots in every scene, it makes me happy!

Anyways, I digress. At Upright Communications, we want to help you celebrate the holidays & what better way than doing it through Google My Business. Make sure your GMB listing is working for your business by taking advantage of its various features. Check out a few ways you can optimize your (more…)

Posted by & filed under Local Search Focus.

Google Analytics, Anywhere, Anytime.

Google Analytics (GA) is one of the most useful tools out there to understand your business’s digital performance, no matter your website’s size. GA allows users to track their website visitors, measuring traffic across multiple online channels over time. For local businesses though, it can be especially difficult to know which metrics to watch.

Research found that 92% of consumers visit local businesses’ websites when deciding which business to use, so it’s never been more important for local businesses to be monitoring how their website is performing.

However, SEO professionals for local businesses know it can be (more…)

Posted by & filed under Upright News.

Mike Valentine with others

Valentine Research, the manufacturer of the Valentine One radar locator, has been a client of Upright Communications since 2000. In our years of partnership, we have performed search engine optimization, pay per click marketing, and website development services. It was such a joy to see a recent Cincinnati Enquirer article spotlighting an extremely generous donation that Valentine Research CEO, Mike Valentine and his wife Margaret have made to the Cincinnati Ballet. You make us proud!

Just a few weeks ago, Mike and Margaret contributed $10 million towards Cincinnati Ballet’s much-needed move to a (more…)

Posted by & filed under Competitive Differentiation.

Person pointing to statistics on a laptop with a stylus

With the rise in online shopping and easy access to tons of product reviews, your local business needs a distinctive digital presence to stay competitive. Whether this means having a website with online selling, multiple social media platforms, and/or great online customer service, these can all attribute to your customers’ perception of your brand. To be competitive, you need to be able to provide various online strategies but at a higher standard than your competitors. Let us give you a helpful guide!

Invest In Your Website

An attractive website is always a great idea to keep your site’s users interested – lower (more…)

Posted by & filed under Content Development.

Person holding a coffee cup typing on a laptop

For websites that are in the e-commerce market, it is imperative to have product pages that are user-friendly to potential buyers. There is little to no tolerance for pages that are not visually appealing and/or do not have a fast page loading speed. We have a few pieces of advice that you can use to make sure your product pages are bringing in revenue.

Invest In Quality Product Images

Seeing as your customer will be unable to feel and see your product in person, it is a good idea to hire a photographer who can capture an image that brings the product to life. A potential buyer should be able to visualize that product in real life. This could mean (more…)