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What Elements to Include on Your Home Page

Fran and Hannah are back at it with a number of our top picks for elements to include on your home page. We cover items like clear CTAs, proof of results, links to socials, and items that may take a little extra heavy lifting like identifying your customers’ problems and how you can provide them a solution. Join us on this exciting episode!

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How to Utilize Your Digital Presence for Hiring Efforts

Another day, another episode of Getting Down to Digital with Fran and Hannah. In Episode 13 of Season 2, we want to help you utilize your business’ digital presence to bring in new employees. Upright understands that hiring is a challenge right now, and we want to give you ideas on how to alleviate this pressure. Oh, we also snuck in a few offline hiring ideas too…

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Website Development Considerations to Make

Fran and Hannah are joined in this episode (Season 2, Episode 12) again by Keely, who was our guest in Episode 4 of this season. Keely shares with us her best tips for the website development process. From securing your domain and hosting to ways to combat spam that may be slipping through your form fills, we hope you’ll give these considerations a listen. They’re good ones!

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Five Practical Ways to Improve Visibility on Google

Fran and Hannah are back for Episode 11 of Getting Down to Digital, Season 2. This episode is all about getting your business seen by customers in search results. We’ll share with you five practical ways to give your visibility on search a boost. Upright is here to help you get found!

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Five Goals You Can Reach with Content Marketing

What Is Content Marketing?

Connecting from tablet to online content

If you read website development and digital marketing blogs these days, you are probably seeing a lot about “content” and “content marketing.” In the simplest terms, content refers to the text, images, and information that populates a website. But is that really all there is to content and content marketing?

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Six Pain Points Your Customers May Be Experiencing

We’ve got another episode with Fran and Hannah for another exciting episode of Getting Down to Digital, Season 2. In Episode 10, we’re here to share with you six potential pain points that your customers may be experiencing and ways to overcome them. Give these common pain points with solutions a quick listen. We hope it helps!

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Upright’s Top Social Media Post Ideas

Season 2, Episode 9 welcomes Fran and Hannah for another 20 minutes of digital marketing fun. This episode will provide our listeners with insight into different social media topics and ideas. There’s so much content to choose from, so we’re excited to help you get those creative juices flowing. Listen now!

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What is Zero Click Search and How Does it Affect My SEO?

Those of us who are old enough to remember being in school and pouring through encyclopedias and reference books marvel at the idea of that information now being just a search and a click away on a handheld device. Research could not be simpler, right? Then came zero click search results…

Zero click search happens when an internet user types in a query, and the desired information appears in the form of a featured snippet, image, graph, or answer box at the top of the search results. (more…)

Our Favorite Content Creation Tools

In Season 2, Episode 8, we’re back with Fran and Hannah to discuss Upright’s favorite content creation tools. Listen in for our thoughts on programs like Asana, Adobe, Canva, Semrush, Hootsuite, and more. Let’s bring that great idea to fruition!

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