Business SuccessBLOG

2020 – A Year to be Thankful in the Midst of Uncertainty

For many, this Thanksgiving will seem much different than the holiday has traditionally been in the past. Faces will be missing from family celebrations and groups gathered at the table will be significantly smaller.

Political turmoil, a health crisis, and an uncertain economy may have many of us feeling somewhat lost and fearful in a way we’ve not experienced before. While times like these are trying, they also offer us an opportunity to be grateful. Even if that means we have to look a little harder to find the things for which we can be thankful. (more…)

Upright Communications Launches Newly Redesigned Website

Upright Communications is proud to announce the launch of our newly updated website! Recently expanded and redesigned, our new website provides a comprehensive view of our company and our digital marketing expertise. Offering decades of experience as an innovative digital marketing leader, we are excited to present this complete perspective of our team’s capabilities and accomplishments.

Upright Communications Responsive Screens

Visitors to our new home page will find an informative focus on “Buyer-Guided Marketing” and how understanding (more…)

Benefits of Integrating Podcasts into Your Business

Podcast Equipment

Podcasts have been rising in popularity over the past few years – and for good reason.

Before delving into these reasons, let’s start by defining what a podcast is. A podcast is essentially an audio recording uploaded to a platform for people all over the world to opt into listening. The topics discussed are entirely up to you – like curating social media content. (more…)

Are You Leveraging the Advantage of Google Search Console?

Search Console is a Google service that helps webmasters monitor, maintain, and troubleshoot their website’s performance in Google search rankings. The purpose of Google Search Console is to help webmasters understand and improve how the search engine sees your website.

Search Console offers tools and reports for the following actions:

  • Confirm that Google can find and crawl your site
  • Fix indexing problems and request re-indexing of new or updated content
  • (more…)

New Upgrade Rolling Out for Google Local Advertisers

According to a recent report, Google has begun offering local advertisers a new fee-based profile enhancement opportunity. The Google My Business (GMB) dashboard now has a new option for Local Service Ad (LSA) users to pay $50 per month for a profile upgrade, which includes a “Google Guaranteed” badge.

Benefits reportedly available with the upgrade include an LSA call tracking number to help advertisers to better identify leads and prospects. While this new option appears to be part of Google’s growing trend toward (more…)

Sharing Is Caring: LinkedIn

business meeting held in direct sunlight

We’ve all probably heard the phrase ‘sharing is caring’ referenced a time or two and in our industry, that often relates to social media. The whole word of mouth idea has morphed into a ‘word of share’ idea and we’re here for it.

Starting with MySpace in 2003, social sharing began with pretty humble beginnings. MySpace basically grew by having their employees find influencers, get their emails and then send them an invite to join this exclusive network. They went from a (more…)

SEO Became Best in a Year of Worsts

mobile and desktop interface

I remember this day like it was yesterday… I’ve had a lot of life changes as of late and I’m really adulting as they say, like I mean really adulting (exhausting!) and I say to my mom in early January…’Mom, this is gonna be the best year of my life…I can feel it’.

Fast forward to March 16th, my birthday, which has been inevitably plagued with sickness, bad moods and ruined days (I’m not even a birthday person) was once again overshadowed. This time by something far bigger than we ever thought possible. I won’t say it because we all know it.

Fast forward once again to the mandatory quarantine and my doom and gloom that I would fail to help each and everyone of my clients and I wouldn’t be able to do enough for them when they themselves are struggling to make it work…Because life.is.hard. (more…)

Could a Virtual Trade Show Concept Work for Your Business?

Trade shows have traditionally provided businesses in a broad range of industries with the opportunity to reach many pre-qualified potential buyers and connect with them, one on one. While highly effective for prospecting, trade show participation is also costly for businesses, considering employee travel costs, development of exhibits, and a host of other related expenses. The virtual trade show concept has removed that financial barrier, making the benefits of trade show participation available to a wider range of exhibitors and attendees. (more…)

Think Differently About Your Website Visitors

This week I came across an amazing statistic from Forrester Research…..

“For every $100 spent on driving traffic to websites,
companies spend only $1 trying to persuade those
website visitors to contact them.”

Wow…that’s not right, is it? There really are two parts in developing new business opportunities from your website. Sure, you absolutely have to attract targeted prospects to your site, but often the real challenge is to persuade them to contact you and not your competitors.

“Marketers report average conversion rates
of less than 1%.

That’s less than 1 out of every 100 visitors to your site who actually (more…)

Upright Salutes WPT Nonwovens

Upright is proud to salute our client, WPT Nonwovens, as they step up and take an active role in the fight against COVID-19. The Kentucky manufacturer of nonwoven fabrics is responding to the national emergency need for COVID-19 related medical supplies with the high volume production of surgical masks and N-95 respirator masks. Upon learning of requests from state and local officials for Kentucky manufacturers willing to assist with the production of much needed supplies for managing the COVID-19 crisis, WPT responded with immediate action.

The company has purchased two fully-automated machines, one for producing surgical masks and one for producing N-95 respirators. 5,000 square feet of their Beaver Dam facility has (more…)