The significance of social media messaging is increasing as the popularity of platforms like Facebook, Snap Chat, and Instagram continues to explode. According to the Digital in 2017: Global Overview, there were 2.8 billion global social medial users in 2017. To a growing degree, the social media conversation includes marketing messages.
Marketing Sherpa reports that 85% of U.S. consumers said they used social media, and 58% of all those surveyed said they follow brands through social media. The specific breakdown translates to:
- 71% of people aged 65 and older
- 74% of people aged 55-64 years
- 85% of people aged 45-54 years
- 92% of people aged 35-44 years
- 95% of people aged 18-34 years
image courtesy WhatsApp
WhatsApp Messenger is a globally popular mobile app with over 1.3 billion active monthly users. This free app allows users to send multimedia, make free calls, message internationally, and chat in groups. WhatsApp was founded in 2009 by Brian Acton and Jan Koum, both former employees of Yahoo!.
In countries such as India and Brazil, as many as 80% of business owners now use WhatsApp to interact with customers daily (Source: Morning Consult study). To respond to the unique messaging needs of business owners, WhatsApp has officially launched its new WhatsApp Business. WhatsApp Business is available today and free to download on Google Play in Indonesia, Italy, Mexico, the U.K. and the U.S. No announcement has been made for iPhone release. (more…)
If you are running a small business, chances are you’re probably asking yourself if online blogging is worth your time and effort. We believe the short answer is ‘yes’. Blogging on a regular basis can seem daunting, but it can actually be a very easy, relatively inexpensive way to enhance your inbound marketing efforts. There is one catch though, you’ve got to blog effectively! You can’t become part of the 57% of companies, according to Hubspot, who have reported acquiring a new customer from their blog if you don’t follow some crucial steps.
Join the 81% of folks who have revealed that their business blog is useful and critical when it comes to their business. (more…)
Your buyers are in control, and you know it. When someone can anonymously go online and investigate everything about you, your products and your competitors before deciding whom they will contact, that is control! There’s nothing wrong with that, and it will certainly be that way for the foreseeable future, but in that environment, how do you make yourself stand out?
In reality, there are 3 main ways to differentiate yourself from your competition: (more…)
If you have ever read a marketing text book or taken a course on marketing, you may be familiar with the 4 P’s of marketing, also referred to as “the marketing mix”. Introduced in the 1960’s by marketing professor and author E. Jerome McCarthy, the 4 P’s concept has traditionally been one of the most widely enduring frameworks in marketing.
The Traditional 4 P’s of Marketing
The marketing mix has been described as the marketing tools used to pursue target marketing objectives and includes four levels of marketing decision: (more…)
The fact that Google has over 100 billion searches a month indicates how the behavior of buyers has changed. If your focus is on B2B marketing, you can no longer effectively reach buyers through methods like direct mail and telemarketing. The fact that your prospects are turning to online search to find companies like yours, means that your greatest revenue generation potential lies with your website.
In order to maximize that potential, it is a good idea to develop a digital marketing plan to guide your way to success. Five keys to keep in mind when developing this plan are: (more…)
The holidays are a time of celebration and making special memories with family and friends. For many of us, traditions are a big part of the festivities and special moments we enjoy. In honor of the season, the Upright team has some Christmas traditions we would like to share with you.
Each year I look forward to unpacking the Christmas ornaments. We have many handmade decorations, souvenirs we collected on trips, and ornaments that used to hang on my mother’s tree when she was young, and they all bring back special memories. Every year I give my kids an ornament or two representing something they like at the time. Now at 14 and 16, they already have a nice collection of ornaments (and memories) to hang on their own trees someday. (more…)
The short answer is “No”, and the long answer is “Absolutely not”.
The business of web hosting is a cutthroat market where even the smallest details set vendors apart. To someone not-so-familiar with all the available tech and and/or good knowledge of how the web is served to users, the lingo used is very difficult to understand. Hopefully this article can shed some light on what to look for when browsing the plans of web hosting providers. (more…)
Like most businesses, your organization is listed on a multitude of social media channels and it’s hard to keep up! Let’s say you’re posting two to four times a week on behalf of your organization. That’s over 200 social media postings that you have to come up with per year! Not only do you have to commit to regularly posting on social media but you have to be creative! And it doesn’t just stop at creativity, you have to think about your audience and what it is they want to hear and see. (more…)
In an earlier blog post we introduced wireframes, a term you’re likely to find in any website proposal when shopping for a new site. But even being familiar with the concept, some people may still be skeptical of the exact benefits. An extra step means more time and money, right? Actually, no it does not. We find investing in the wireframe stage can be instrumental to the overall quality of the final website, plus it saves time and money along the way.
Still not sure wireframing will be worth the effort? Let us convince you. (more…)