Posted by & filed under Business Growth, Digital Marketing.

Trade shows have traditionally provided businesses in a broad range of industries with the opportunity to reach many pre-qualified potential buyers and connect with them, one on one. While highly effective for prospecting, trade show participation is also costly for businesses, considering employee travel costs, development of exhibits, and a host of other related expenses. The virtual trade show concept has removed that financial barrier, making the benefits of trade show participation available to a wider range of exhibitors and attendees.

Virtual Trade Shows


While the virtual trade show concept is not new, it has recently received more attention, as businesses are rethinking marketing in response to the COVID-19 restrictions. In addition to being more budget-friendly, virtual events allow for remote participation, which complies with individual state social distancing guidelines. Many businesses who were scheduled to exhibit in traditional industry shows were able to obtain attendee lists to create a prospect list for their own virtual events.

How Do They Work?

A virtual trade show typically includes a virtual exhibition hall that attendees enter with pre-determined permissions and capabilities. Exhibitors create virtual booths to exhibit information related to their products or services. Attendees view and interact with these virtual show displays within the exhibition hall interface. 

Like traditional trade shows, virtual shows may have other components such as breakout conferences, webinars, and other educational presentations. These virtual events offer the opportunity for live interaction between users on multiple levels. Tracking allows trade show organizers to determine the flow of traffic and other analytical data. 

Virtual Trade Show Features

  • Promotion and Engagement Tools
  • Custom Designed and Branded Exhibits
  • 3D Graphic Designs
  • Live Attendee/Exhibitor Chat Tools
  • Live Events like Webinars 
  • E-Commerce Features
  • Integrated Sales and Lead Tracking Tools


How Do I Create a Virtual Event?

Fortunately, virtual trade shows are much easier and less costly to develop than their traditional counterparts. Creating your customized virtual trade show experience begins with finding the right tools to develop it. Upright Communications is experienced in developing digital programs to drive leads that convert to sales. Let our team assist you in creating a profitable virtual trade show experience. Contact us today!


Posted by & filed under Business Growth.

This week I came across an amazing statistic from Forrester Research…..

“For every $100 spent on driving traffic to websites,
companies spend only $1 trying to persuade those
website visitors to contact them.”

Wow…that’s not right, is it? There really are two parts in developing new business opportunities from your website. Sure, you absolutely have to attract targeted prospects to your site, but often the real challenge is to persuade them to contact you and not your competitors.

“Marketers report average conversion rates
of less than 1%.

That’s less than 1 out of every 100 visitors to your site who actually get in touch to talk further. That’s not surprising if you’re putting all of your emphasis on getting visitors to your site. But if you’re not converting them into leads very often, you’re wasting a lot of time, effort and money getting prospects to your site but not persuading them to contact you.

Let’s run some numbers. Would you be farther ahead if a) you increased site traffic by 30% or b) you increased your conversion rate by 1%. Our Revenue Generation Calculator will help answer that question:

Let’s say you get 2,500 visitors a month to your site now and you get 20 leads. And you sell 1 out of 5 leads for an average sale of $5,000…..

  • If you increase your visitors by 30% (keeping the same conversion rate) you have an annual gain of $72,000.
  • But if you increase your conversion rate by just 1%, you have an annual revenue gain of $300,000, over 4 times more sales.

As business gets ready to start up again, now’s the time to improve your conversion rate and take full advantage of the opportunities. If you’re interested in seeing if improving your conversions can have a big impact on your sales, contact us!

Posted by & filed under Business Growth.

Upright is proud to salute our client, WPT Nonwovens, as they step up and take an active role in the fight against COVID-19. The Kentucky manufacturer of nonwoven fabrics is responding to the national emergency need for COVID-19 related medical supplies with the high volume production of surgical masks and N-95 respirator masks. Upon learning of requests from state and local officials for Kentucky manufacturers willing to assist with the production of much needed supplies for managing the COVID-19 crisis, WPT responded with immediate action.

The company has purchased two fully-automated machines, one for producing surgical masks and one for producing N-95 respirators. 5,000 square feet of their Beaver Dam facility has (more…)

Posted by & filed under Small Business Focus.

As states roll out plans for reopening business, we are still being advised to maintain as much distancing as possible. That means the way we do small business marketing and communication may not look the same as it did before COVID-19.

For at least the immediate future, your customers and employees are probably going to feel most comfortable maintaining distance. Fortunately, digital and online communication provides us with an avenue for maintaining marketing communication in this new environment.

Computer with spreadsheet open

Digital marketing is a huge space that provides a lot of opportunity, but also a tremendous amount of competition. Without a well crafted plan and strategy for executing that plan, your message (more…)

Posted by & filed under Upright News.

Upright is proud to spotlight a new client website launch for Valentine Radar Detectors. The newly enhanced and expanded Valentine website still features descriptive information about the V1 Detector product line, but in a new responsive format for a better mobile experience. The launch of the new website coincides with the release of the all new Valentine One Generation Two Radar Detector (V1 Gen2).

Upright Customer Valentine Radar


About Valentine Research, Inc.

Valentine Research, Inc. is a privately-held company that designs, manufactures, and sells electronic devices directly to users. President Mike Valentine has been engineering technically advanced products since the original Escort Radar Warning Receiver in 1976. Highly popular Valentine One Radar Locators and associated products are sold exclusively in (more…)

Posted by & filed under Digital News.

It is disappointing but not surprising to learn that a whole new crop of scams are being unleashed on an unsuspecting and vulnerable public. As criminals develop schemes to take advantage of people’s fears, it is important to share warnings with the people in our lives who may be most at risk for attack. Older friends and family members who are feeling the most susceptible to the virus may also be the ones who will be most susceptible to COVID-19 scams. 

COVID-19 Scammers (more…)

Posted by & filed under Mobile Marketing.

Mobile-first indexing was announced by Google in 2016. Since that time there have been a number of developments and updates.

Person holding a phone on the home screen

What is Mobile-First Indexing?

According to Google Developers, mobile-first indexing means:

“Google predominantly uses the mobile version of the content for indexing and ranking. … Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward.”

Here is a quick summary of the 5 things you should know about how mobile-first indexing works and how to prepare. (more…)

Posted by & filed under Website Design.

Upright is proud to showcase a new client website launch for Paragon Roofing. The new Paragon Roof website features the company’s innovative line of composite roofing products. This client wanted a website that would generate sales leads and provide comprehensive information on their products.

About Paragon Roof Systems

Paragon Roof System is a new company, but not new to the roofing industry. It was founded by industry leading roofing technology innovators with more than 20 years of experience in composite roofing. (more…)

Posted by & filed under Content Development.

In advising our clients on ways to improve their website visibility, we often find that including effective meta descriptions has been overlooked. Meta descriptions are very important for a few reasons. Adding meta descriptions to your website is a simple improvement that can greatly enhance not only rankings and visibility, but also increase the likelihood of someone clicking on your page in the search results.

Writing Effective Meta Descriptions

The first step in writing more effective meta descriptions is understanding their purpose. It used to be that search engines were (more…)

Posted by & filed under Upright News.

Kyle Meineke Portrait on a white background

Upright Communications is pleased to announce the full time addition of Kyle Meineke to our team of website development specialists. Kyle began working with us as an intern at the beginning of 2019. His talent, excellent work, and team mentality have made him a great fit for our team. Kyle will be playing an important role in continuing our ability to offer Upright clients the very best and most up-to-date online technologies to help them achieve their marketing goals. (more…)