Competitive Analysis: Seven Ways to Effectively Track Your Competition
You know that running a successful business is not a passive endeavor. You continually evaluate your company’s success markers. Profit margin, material expenses, lead generation, and website conversion rates are indicators you follow closely. In addition to keeping an eye on your own business, are you also watching your competition? If you are not, you … Continued
Upright Welcomes Our Newest Web Developer, Kory Young
Upright Communications is excited to welcome Kory Young, our newest Web Developer to our team. Kory is already making significant contributions, putting his talents and abilities to work for our clients. As an introduction to our newest team member, we asked Kory to share a little bit about himself: What is your educational background? I’m … Continued
9 Steps Toward Making Your Website ADA Compliant
Whether your digital marketing promotes a small, local shop or a large organization, the centerpiece of your program is probably your website. Most businesses invest a great deal of time, effort, and budget in optimizing its performance. Today, one of the most important and overlooked areas of good website design is ADA accessibility. If you … Continued
How will AI Affect the Dominance of Google Search in Digital Marketing?
On August 1, 1981, MTV made its cable television debut and became the go-to platform for music. The first music video the channel aired was a song called, “Video Killed the Radio Star” acknowledging a shift from radio to television, and video becoming essential in the promotion of new music. Just over a decade later, … Continued
Upright Welcomes Our New Intern, Hailey Dang
Upright Communications is excited to welcome our new intern, Hailey Dang. To provide an introduction to our most recent team addition, we asked her to share some details about herself and her background: What is your educational background? I’m an international student from Vietnam. I’m a senior majoring in Visual Communication Design at
Is Fixing Your Lead Generation Problem a Priority in 2023?
Did 2022 feel like a repeat of many previous years? Perhaps you didn’t get as many leads from your website as you think you should have. Or maybe you feel like you aren’t getting as many leads as your competitors? The important question is – what happens if nothing changes next year? Two-Step Process If … Continued
Are Short Form Videos Effective for Businesses?
Short form videos, like TikTok, IG Reels, and YouTube Shorts, are all the rage these days. Join Fran and Hannah for Episode 9 of Season 3 for more detail on why short form videos are effective and how they could be a great resource for your business. With short form videos being low in cost, … Continued
6 Digital Marketing Red Flags to Look Out For
As a buyer or seller of goods or services, we want you to feel confident when interacting with a new business or marketing yourself in a trustworthy way to potential customers. Fran and Hannah, in this episode, discuss 6 red flags to watch out for as a buyer or to avoid as a seller. Let’s … Continued
How to Approach Seasonal Promotions
The holidays, and the seasonal promotions that come with them, will be here before you know it! Fran and Hannah are coming to you early to share some suggestions on how to approach seasonal promotions for your product or service-based company. From starting weeks ahead to tailoring your content strategy around the seasons, we’ve got … Continued
The Importance of Work/Life Balance in a Busy Society
Work/life balance is a topic that Fran and Hannah are quite passionate about. And in the hustle and bustle of culture’s view on work, we’re here to shed some important reasons why you may want to consider a more balanced work/life dynamic. From lessening unnecessary stress in your life to improving your mental and physical … Continued