A “touchpoint” is any interaction a person has with your company or your brand, before during and after purchasing a product or service. In today’s world, the very first such interaction will most likely be a digital touchpoint. So, we wanted to give you some examples of what these extremely important first and lasting impression opportunities might be.
The first digital touchpoint is one that we don’t often think of as being under our control. That is the listing that Google displays as the result of a keyword search. These search engine results pages (SERPs) will generally list 10 organic results per page with you and your toughest competitors all in a row. So, if this is to be truly the first impression many people will have of your company, it stands to reason that you would want to make that a positive impression. And you can! (more…)
Making sure that prospects can find you is the first hurdle you must clear in online marketing. As a local business, you probably face competition, which may include national retailers with big marketing budgets and seemingly unlimited resources. The good news is that you have an edge – you know your market area and your buyers. The marketing experts working for large chain retailers are not spending time with the customers in your neighborhood. Your firsthand experience and knowledge gives you the power to make your marketing more effective. One way to apply that knowledge is in your choice of the keywords you target in your online marketing campaign. (more…)
Google is constantly rolling out new features to make online search more user-friendly, more informative, and more targeted to meet consumer needs. The latest development is a new question and answer feature that is now appearing on Google Maps for Android and mobile search.
How the Google Q&A Feature Works
When consumers use Google Maps or Search to find a product or service, local business listings appear. After clicking on a particular business listing the user will see a summary of information about the business, including location, hours, pictures, reviews, and more. This new listing feature will allow users to scroll down to a Question and Answer section, where they can browse FAQs or ask new questions about the business. (more…)
There are several of us on the Upright team that are obsessed with watching Game of Thrones on HBO every week. Most of us have read the books as well, but now that we’re well past where the books left off in most areas, it’s fun to pontificate on some of the big moments to come. Here are some of the most popular theories from our team:
SPOILER ALERT! We’ve watched all the shows and well, we could be right…
The Upright team is proud to announce our newly acquired status as a certified Google Partner Agency. Google Partners are specially qualified to provide a variety of Google related services ranging from AdWords account management to website optimization services.
Extensive training is required to become a Google Partner Agency. As a Google Partner Agency, we are positioned to enhance and empower your online marketing program through our expertise in leveraging the many Google platforms, including Google Search, Google Analytics, Google AdWords, You Tube, and more. Google Partner Agencies have the advantage of access to the most current Google data acquired from a breadth of industries involved with Google search and digital advertising. (more…)
This is something we address regularly with our clients. It can be tough for folks to determine if a no-obligation audit email is actually legitimate. Do you know how to tell if an audit email that you received is spam or not?
Every month, we receive a forwarded email from our clients that says something along the lines of, ‘I received this free audit, do we need to do anything with the information enclosed’. We are 100% confident in the work that we do for our clients, so we have no qualms when a client sends us this information! However, more often than not, the ‘free audit’ that they send us rarely contains factual, helpful information for our client. (more…)
As you dive into the exciting waters of developing a new website, you may be surprised at the number of steps presented in the website development timeline. The most successful websites are launched only after detailed information gathering, research, planning, design, and testing milestones have been met. One of the terms you’re likely to see in a website development timeline is Wireframing. And while research and design certainly seem like straightforward tasks, what exactly is a wireframe?
A wireframe is a visual representation, often called a skeleton, of a website layout. A wireframe’s purpose is to work out the functionality of a website, prior to beginning work on an actual aesthetic design. A wireframe essentially depicts the framework of a webpage by documenting all of the elements of a page including where and how they should be rendered on the page. Wireframes can also include notes on how specific components work. (more…)
There has been a time or two when someone wrote a review on a listing that is clearly not at the right business. You may be really worried about the negative review and your first instinct may be to remove the review. We really hate to be the ones to tell you this but you cannot remove a review on Google (at least at this time of this blog post is written). Google will remove a review if it doesn’t fit in the review policies. Google review policies state that the review cannot include advertising, spam, phone numbers / email addresses / URLs, off-topic review, conflict of interest, illegal content, copyrighted content, sexually explicit material, impersonation, personal and confidential information, or hate speech.
Google will need time, sometimes a few days, to look over the review on the listing but in the meantime we have some tips to help you handle the situation: (more…)
A new survey reveals some interesting findings about small business mobile app trends. According to 2017 survey done by Clutch, the development of mobile apps has become a bigger priority for small businesses. This is not surprising considering that smart phones are now the primary source of information and communication for an ever-broadening range of people.
355 US small business owners and managers were surveyed to explore the extent of mobile app usage in this demographic. The study results revealed a trend toward small business mobile app development, and indicated that mobile apps will be commonly used as business tools and assets in the near future. (more…)
As business owners & managers, you can appreciate it when we say, ‘It can be really hard to find a great, new hire’. Whether you’re hiring for your company regularly or you’re seeking new hires every couple years, it can be an arduous process. Our clients often contact us to help them cast a larger net when it comes to the participants they have to choose from. We offer a variety of ways to help our clients, some opportunities include:
- Create a hiring process on the website that includes a resume uploader
- Help post job opportunities to social media
- Utilize Facebook’s NEW Job tab
- Plus several other ideas that we’ve got up our sleeves!