Five Ways to Create a More Likable Brand
Join Fran and Hannah for a fun conversation about ways to make your brand more likable. We touch on expressing your brand opinions and values clearly, providing your audience with value, investing in your community, and much more. This episode is a good time so don’t miss out!
How to Spring Clean and Declutter Your Digital Space
Fran and Hannah welcome this new spring season with open arms. Today’s episode is all about spring cleaning and decluttering your digital space. From your emails and cloud storage to your physical phone and desktop, there’s a lot to get organized for optimal efficiency. Listen on for our favorite tips!
Are Marketing Agencies Affordable?
Have you been curious about the affordability of marketing agencies? Fran and Hannah discuss how to approach cost and benefits when evaluating the agency route for your marketing efforts. Listen in if you love numbers as much as we do!
What We Love About Digital Marketing
In the spirit of love this month, Fran and Hannah are bringing you a Valentine’s Day special all about what we love about digital marketing. Oh, and Fran blesses us all with her singing debut… listen today to join in the fun!
Five Digital Marketing Trends to Look Forward to in 2022
Fran and Hannah are back in 2022, better than ever! In the first episode of the new season 3, we wanted to bring to you 5 digital marketing trends to keep in mind as you go through 2022 and beyond. From an emphasis on user experience to staying on top of new technologies, there are a lot of great industry trends to look forward to!
End of Year Review – What We Want to Take with Us into 2022
Wow – we can’t believe it’s nearly 2022! Fran and Hannah are ending this year with an Upright end of year review and water cooler style chat on their personal intentions for the new year. To learn more about our podcasting efforts, the updated home page, and email nurturing campaigns with video, give Season 2, Episode 15 a listen. You won’t want to miss this!
What Elements to Include on Your Home Page
Fran and Hannah are back at it with a number of our top picks for elements to include on your home page. We cover items like clear CTAs, proof of results, links to socials, and items that may take a little extra heavy lifting like identifying your customers’ problems and how you can provide them a solution. Join us on this exciting episode!
How to Utilize Your Digital Presence for Hiring Efforts
Another day, another episode of Getting Down to Digital with Fran and Hannah. In Episode 13 of Season 2, we want to help you utilize your business’ digital presence to bring in new employees. Upright understands that hiring is a challenge right now, and we want to give you ideas on how to alleviate this pressure. Oh, we also snuck in a few offline hiring ideas too…
Website Development Considerations to Make
Fran and Hannah are joined in this episode (Season 2, Episode 12) again by Keely, who was our guest in Episode 4 of this season. Keely shares with us her best tips for the website development process. From securing your domain and hosting to ways to combat spam that may be slipping through your form fills, we hope you’ll give these considerations a listen. They’re good ones!
Google Releases New Page Experience Algorithm Update in 2021
On June 15 of this year, Google began releasing its page experience algorithm update, which was recently completed on September 2, 2021. Search engine expert, Bruce Clay, has published an article highlighting what marketers need to know about this update.
