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  • Title Tags - Quick SEO & Usability Tips March 21, 2016
    One of the most important, and often neglected, content elements on a web page is the title tag. Title tags are used to define the page, and are often pulled by search engines for use as a description of the page for listings on the search engine results pages (SERPs). The title tag is meant […]
    Erin Meyer
  • Smart Campaigns Elect to Use Online Marketing March 8, 2016
    Every election year it seems to be suggested that the dirty campaign tactics and nasty attack ads are unprecedented. Many historians would argue that dirty campaigns are nothing new, pointing to the 1828 U.S. presidential election, during which there was no shortage of mud-slinging between Andrew Jackson and John Quincy Adams. If we are looking […]
    Erin Meyer
  • Google Launches Accelerated Mobile Pages March 3, 2016
    Google has launched its latest initiative in moving toward an increasingly mobile-centric internet - Accelerated Mobile Pages (AMP). The Google Accelerated Mobile Pages Project, announced last October, is an open source initiative that focuses on dramatically improving the performance of the mobile web.  The objective is to have web pages with rich content such as […]
    Erin Meyer
  • What Google Removal of Right Column Ads Means for Organic Search February 23, 2016
    As of Friday, February 19th, Google stopped displaying AdWords ads in the right column on search engine results pages (SERPs). Users will now only see pay per click ads on the top and bottom of the page. Going along with the removal of the right column ad strip, reports indicate that there will be more […]
    Erin Meyer
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  • Small Business Social Media Savvy: Three Don'ts and Three Do's May 2, 2016
    Social media has become one of the most widely used forms of communication in our society. And contrary to what my dad believes, it's not just "the kids" who are using it. According to Pew Research Center data on social media usage from 2005 - 2015:
    Erin Meyer
  • Keeping Up With the Joneses – Mobile Marketing April 25, 2016
    Did you know that 57% of users are using their mobile devices to search the internet each and every day? In fact, 90% of American adults own a cellphone or other type of mobile device, but only 75% of adults have a computer to access the internet making a cell phone the perfect way to […]
    Colleen Frye
  • Building Trust April 18, 2016
    Every single person who is searching online for a product or service has a 2 second attention span. As soon as a potential buyer goes to a new website, that site has 2 seconds to engage the visitor enough to stay on that website. 2 SECONDS! In the past, companies have used cheap gimmicks and […]
    Will McKenzie
  • Does Facebook have SEO Leverage? April 11, 2016
    Yes! Small medium business owners (and SEO professionals) everywhere are celebrating this new development. Finally, Facebook postings and videos now populate in Google. This is a really big, groundbreaking development for SEO and business owners.

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