Posted by & filed under Mobile Marketing.

mobile website usersGoogle has just revealed that the Speed Update, previously made public in January of this year, is rolling out for all users as of this week.

While page speed has been a large ranking factor on desktops for quite a while, this is officially the first time it will have an actual  impact on mobile rankings. Google’s main focus time and time again is user experience, so this newest rollout is just another way for Google to ensure that their search engine results are showing the most relevant and user-friendly websites.

In a post written by Google, they do share with users possible tools and services that can be considered to see if your website is up-to-speed, which is an added benefit to those who may not know how the site is performing. (more…)

Posted by & filed under Business Growth.

Grow Your Business OnlineOnce a customer comes into your store or books an appointment, you are confident your team can deliver results…. but how do you get customers and grow your business online? You’ve got big dreams for your business, but when it comes to using digital tools to attract customers online, you’re not sure what to do. Get our top five tips to boost your revenue and audience.

1. Design your website for your users

Is your website serving you or your users? It must be the latter if you are going to attract customers online. Brainstorm user personas that represent your target audience, then tweak your site so it speaks to them. Have friends and family members use your website and alert you to any areas of confusion, so you can improve your website. (more…)

Posted by & filed under Upright News, Website Design.

S&S Tire website designUpright Communications is excited to present the newly updated website of our client, S&S Tire. Located in Lexington, KY, S&S Tire is a third-generation family-owned business and one of the country’s most successful independent tire distributors. The S&S Tire organization includes three retail tire stores, 20 commercial truck tire centers, three tire retreading plants, and 11 wholesale tire distribution centers that do business in 18 states and employ over 600 people.

The newly enhanced S&S Tire corporate website encompasses three individual websites, representing the three segments of their business – Retail, Commercial, and Wholesale. Each of the sites features a bold and updated look, along with the familiar helpful resources their customers count on. Each of the sites features an easy-to-navigate, intuitive design as well as extensive information about the company’s products and services. (more…)

Posted by & filed under Conversion Optimization.

Approximately one-third of your website visitors will perform a web search, and those who search are twice as likely as non-searchers to convert. Why? There’s not much data on this — onsite search is somewhat neglected — but likely, those who search are intent on finding something ASAP. They are ready buyers or prospective clients who have no time to waste and are actively considering your business.

When it’s easy to search your website, then you will clinch these sales and boost revenue. (more…)

Posted by & filed under Content Development.

You know your content pages need keywords to get found in search….but you also know those pages need to be readable for a human audience, and not just machines. So how do you satisfy both audiences with keyword content pages that balance SEO-rich content with readability?

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Posted by & filed under Conversion Optimization.

Call-to-Action StrategiesAre your call-to-actions working? If you’re not sure, then the answer is no — so try these strategies for effective call to actions to boost your conversions.

Show Users How it Works

You can talk all you want about why your service is killer, but what website visitors really want is to see it in action and decide for themselves. Call-to-actions that actually show users what you do and why it’s so amazing (instead of telling them) are highly effective. Think “See a Demo,” “Show Me” or “Create My Product.” Combine these simple prompts with your unique product or service for a CTA that incites curiosity and keeps customers excited. (more…)

Posted by & filed under Upright News.

Xtek new website designUpright Communications is proud to showcase the newly launched website of our client, Xtek, Inc. Established in 1909, Xtek is an industry-leading manufacturer of custom engineered components for industrial applications in steel mills, aluminum mills, mineral processing, power generation, pulp and paper, and other industries throughout the world. (more…)

Posted by & filed under Upright News.

Upright Communications is seeking to add a paid intern to their team. The position is for 20 hours/week at $12/hour and has flexibility based on your school schedule. You will gain valuable experience to prepare you for a Copywriter or Junior Account Manager position in the digital marketing agency industry.

At the end of the internship you will be able to confidently complete the following:

  • Content creation
    • This includes writing blog posts, website content, ebooks, landing pages, email newsletters, and more using WordPress, Drupal and other website platforms
  • Search Optimization
    • Understand how to choose keywords for optimal search optimization success, create copy around keyword strategies, manage pay-per-click campaigns

    (more…)