• Ideas for B2B Marketing Success October 14, 2016
    Coming home to a box on your doorstep makes anyone feel like a 5-year-old on Christmas morning. Walking into the house, running to the drawer with the scissors, frantically opening the box, and realizing that the thing sitting in the box does not live up to the expectation you had in your mind. Now you […]
    Will McKenzie
  • Penguin 4.0 has arrived at Google, and it’s all grown up! September 30, 2016
    The last update to Google’s Penguin update was Version 3.0, which landed back in 2014.  Last time Google said penguin would affect less than 1% of US/UK searches.  With that being the case, then Penguin has definitely grown up in 4.0.  Google announced the new version on September 23rd, 2016, stating that Penguin is now […]
  • Win Customers in a Micro-Moment September 23, 2016
    Smartphones have massively changed the way we use the Internet. Our smartphones are nearly an appendage, and we turn to them compulsively in fleeting moments. Late-night searches for “pizza near me” are nothing new. What is new is the complexity of business transactions taking place from smartphones. Indeed, there are billions of dollars to be […]
    Eric Frye
  • Social Media & Customer Service August 29, 2016
    We’ve all been in a situation where an experience with a business – local or national – was less than satisfactory, right!? You make an effort to call, and get no call back, or you share your experience with them in a survey and get a generic ‘thank you, we will try to do’ better […]
    Colleen Frye


  • Local Business Marketing Messaging - Buy Local, Build Community October 17, 2016
    Many local businesses face expanding competition from a growing number of big box stores and online retailers. It has become all too common for local consumers to visit a local business, benefit from the knowledge of sales person and the opportunity to examine stock, only to leave the store and go buy online. How can […]
    Erin Meyer
  • 4 Ways to Set Expectations October 11, 2016
      "Best Burger in Town"  "Rated in Top 10 for Past 5 Years"  "#1 Seafood in the Midwest"   Everyone has read one of these slogans before on a menu, billboard, or poster; but did you buy into the propaganda or did you see it for what it was, setting an unrealistic expectation. Setting realistic expectations is the key […]
    Will McKenzie
  • Getting a Handle on Surveys for Small Businesses October 3, 2016
    Is it really that difficult to start and implement? Most businesses have a pretty good handle on what their customers are saying about their product. However, it’s often what customers are not saying at checkout or during the sales process that could make a huge difference.  If you don’t ask you’ll never know and if […]
  • Reviews = Rankings September 26, 2016
    Search engine optimization practitioners theorize each day what search engines use as ranking leverage. There are about 200 factors that search engines take in to consideration and none of these factors are on public display. It’s the SEO practitioner’s job to assess each site and do their best to follow best practices to help their […]

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