Posted by & filed under Search Engine Marketing.

How Population Density Effects Local RankingsIf you’ve done everything right with SEO yet haven’t seen the promised impact, you may be wondering what else you can do. Unfortunately not all factors are in your control and that includes company location and local population density. See how the population density affects search results and what to tweak to rank well in local searches.

How Does Population Density Affect SERP?

Several factors go into local searches, chief among them:

  • Relevance – how well your business matches a search, which is based on keywords
  • (more…)

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Remember when big-name, or “macro-influencers” like Kylie Jenner, Selena Gomez, and Kim Kardashian were paid up to a million dollars per post to promote products like Sugar Bear Hair Gummies and Flat Tummy Tea? Luckily, these days are just about over. Their replacement comes in support of a more genuine customer-brand relationship: the age of the “micro-influencer”.

What is a micro-influencer?

Micro-influencers are the (more…)

Posted by & filed under Search Engine Marketing.

SEO is importantWhile it may not seem as if marketers who invest in paid advertising have much to gain from SEO, quite the opposite is true. 79 percent of digital advertisers use SEO in addition to paid campaigns. See why SEO still persists, even among those who prefer paid to organic marketing efforts.

SEO Ranks First in Marketing Methods

SEO is the most common marketing method after paid search, followed by email marketing (66 percent) and content marketing (60 percent). Traditional marketing methods, such as direct mail and telemarketing, rank low in priority with 32 percent and 4 percent respectively. (more…)

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Case Study Upright Program

Upright Communications is excited to share another client success story! This report focuses on WPT Nonwovens, a Kentucky-based nonwovens manufacturer.

About the Client

WPT Nonwovens has been an Upright Client since 2015.Located in Beaver Dam, Kentucky, WPT manufactures nonwoven fabrics, including polyester, cotton, rayon, and blended nonwoven fabrics.WPT Logo
Serving global markets in the medical, hygiene, and industrial sectors since 2008, the company provides high quality, affordable products that fit the needs of small order customers and large multinational corporations alike. The original WPT plant was constructed in the early 1970’s. Since then, the company (more…)

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On March 12th, 2019, Google shocked all of us digital marketers by releasing the latest Google algorithm update: Florida 2. Various SEO and Digital Marketing experts are calling Florida 2 one of the biggest updates Google has made in years. Why is that? Because this is a broad core update. A broad core update is an update that is not targeting a specific niche or region – it’s everyone. Florida 2 will have one of the most widespread impacts on keywords and search rankings to date.

(more…)

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Google ads on youtube

Thanks to a new change, Google text ads will now be visible in YouTube. This is a major change. Learn what it means for your advertising campaigns and your reach.

What is Changing?

Google has several search partners, where paid ads can be seen. YouTube is the latest of these partners, which means that your Google text ads will now show up in YouTube search results. At present, users will only see Google text ads in mobile search; however, this may roll out across device types at a later date. (more…)

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Air Systems Design

The team at Upright is proud to showcase another new successful client project – the recently updated, expanded, and redesigned Air Systems website. The new Air Systems website features details on the company’s comprehensive line of products, manufacturers, and services.

About Air Systems

“Air Systems is a unique, innovative and ambitious company. Unique in that we are an all-inclusive manufactures representative, product manufacturer and full-service company. Innovative in that we are constantly developing new products and updating existing products to be relevant for today’s industrial process air market. Ambitious in that we take on projects others don’t want and we rarely, if ever, say NO.”

(more…)

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Google mobile searches

Google is the dominant search engine: that comes as no surprise. Yet new data from Q4 of 2018 shows just how strong is Google’s hold on the search market. Find out what that means for your paid advertising campaigns and organic search.

Q4 2018 Search Statistics

According to Merkle’s Q4 2018 Digital Marketing Report, 96 percent of all mobile search visits in the U.S. originated from Google. In contrast, Yahoo and Bing each delivered 2 percent or mobile searches, with 0.5 percent contributed from DuckDuckGo.

For overall search trends, the data was similar. Bing’s share doubled to 4 percent, Yahoo took 3 percent, and Google claimed 93 percent. (more…)

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influencer marketing

Many have come to know this time period as “The Age of the Influencer”. But millennials and Generation Z’ers are beginning to trust influencers less than they have been in past years. How could this be? Let’s take a look at why influencer marketing is starting to downward spiral.

Consumers Lose Trust in Influencers

Consumers may start off trusting influencers – after all, influencers built their brand following for one reason: authenticity! Majority of their followers follow them because they believe in what they have to say. But influencer marketing ruins this trust by casting an inauthentic light on an otherwise genuine individual. The fact is – most influencers don’t care if the companies they work with align with their personal values or morals – they just see a fat paycheck. So they say yes to all company offers and start getting paid for their work. (more…)