Search Engine Optimization
Search Engine Optimization strategies can be leveraged to meet specific business challenges.
SEO puts you in the right place at the right time
No matter how amazing your website may be, it will not do much for your business if it isn’t seen. Even with the popularity of social media, the majority of website traffic is still driven by the three major search engines – Google, Bing, and Yahoo!. Of these three, Google dominates in the US and globally: Around 90% of all searches are conducted on Google. Search engine optimization (SEO) is all about maximizing your website’s visibility so it will rank well in organic, unpaid search results. Think of SEO as a well-connected business colleague who takes you to the right places introduces you to important people.
SEO includes a balance of technical and creative elements
SEO strategies focus on improving keyword rankings, driving web traffic, and increasing awareness in search engines. There are many aspects involved with SEO, such as: page structure, content, links, and page load speed. Search engine algorithms take these kinds of factors into consideration when determining which websites to include in search results.
While SEO may be rooted in making your website better for search engines, optimization should also include making your website better for the people who’ll be using it. As an experienced search marketing agency, we have found this approach to be the best formula for success.
“Thanks to their efforts, our organic Google search traffic increased by 48% during the year after we began working with them compared to the year before we began working with them, and overall traffic to the site improved by 60%!“
of global search engine market
of B2B purchases start with web search
of clicks from organic search go to the first listing on Google
Key Elements of SEO
Before an effective SEO strategy can be developed, keywords need to be identified and researched. It is important that a website is found in search engines; but without a clear focus through keywords, it will still underperform. Targeting your website strategy around keywords is the pillar of any SEO strategy.
Too many websites lack a cohesive structure and a clear content strategy. Knowing who you are talking to and what they want to hear is the first step toward developing quality strategic content. Spend time to find the balance in your content that entices both search engines and end users alike.
On-page optimization employs the data available within each page of your website to improve its position in the search rankings. Writing engaging, keyword focused meta descriptions for each page of a website is one example of data we can include on a webpage to support its search engine visibility.
Getting found in search engines is crucial when starting a marketing program of any kind. Wherever they are worldwide, your potential customers are searching for you in search engines! To reach these new customers regionally, nationally, or even internationally all starts with showing search engines where you are located and where your target customers live.