Digital Marketing
Mastering Keyword Strategy to Maximize Sales
Relevant, high quality keywords and keyword strategy have always been at the heart of digital marketing programs. At every point in the marketing process, from lead, to sale, to customer retention, fruitful marketing content is built on effective keyword content to keep prospective buyers interested and engaged. While keywords have remained a digital marketing constant, … Continued
The Five Biggest Digital Marketing Mistakes Beginners Make
The landscape of digital marketing is wonderfully accessible for businesses both large and small. Unfortunately, many businesses doing marketing on their own end up undermining their success due to common mistakes they aren’t even aware they’re making. You can optimize the digital marketing opportunities that abound, as well as your potential profitability, by avoiding the … Continued
Boost Your B2B Lead Generation with Our 6-Week Course
The ability to generate high-quality leads from your website is the key to B2B success. Upright Training understands this and has crafted a lead generation training program designed to skyrocket your website leads by 300% or more. A new offshoot of Upright Communications, Upright Training has distilled our experience into a live interactive course designed … Continued
Sharing Is Caring: LinkedIn
We’ve all probably heard the phrase ‘sharing is caring’ referenced a time or two and in our industry, that often relates to social media. The whole word of mouth idea has morphed into a ‘word of share’ idea and we’re here for it. Starting with MySpace in 2003, social sharing began with pretty humble beginnings. … Continued
Could a Virtual Trade Show Concept Work for Your Business in 2020?
Trade shows have traditionally provided businesses in a broad range of industries with the opportunity to reach many pre-qualified potential buyers and connect with them, one on one. While highly effective for prospecting, trade show participation is also costly for businesses, considering employee travel costs, development of exhibits, and a host of other related expenses. … Continued
Does Small Business Marketing Automation Make Sense for You?
As states roll out plans for reopening business, we are still being advised to maintain as much distancing as possible. That means the way we do small business marketing and communication may not look the same as it did before COVID-19. For at least the immediate future, your customers and employees are probably going to … Continued
Enhance the Visibility of Your FAQ Page with Schema Markup
In another interesting twist and a means to keep users on search results (and away from individual websites), this past May, Google announced the new rich results in the form of FAQs within SERPs. Many sites have Frequently Asked Question or FAQ pages. Webmasters need to make sure that these pages have schema markup. Schema … Continued
Digital B2B Marketing for Small Business
B2B digital marketing requires different tactics than B2C marketing, which gets a lot of the attention. If you’re a B2B brand looking to invest in digital marketing, here’s what you need to know. Focus on Know, Like, Trust B2B shoppers want to know, like, and trust the companies they do business with. Educate companies with … Continued
Internet Marketing Strategies for National Businesses
To succeed at internet marketing, you need the right talent, the right technology, and proven processes that get results for your national business. Boost your results instantly just by adopting these four processes for internet marketing. Understand Your Customers Your internet marketing efforts must start here, because if you skip this step, you risk sending … Continued
How To Define Your Digital Touchpoints
You often hear the phrase “digital touchpoint,” but what does this mean? Find out how to use and define touchpoints for marketing excellence. What are Digital Touchpoints? Broadly defined, digital touchpoints are any and every interaction that your business has with customers or leads. Taken as a whole, your touchpoints represent your customer experience. You … Continued