Digital Marketing

We’ve all probably heard the phrase ‘sharing is caring’ referenced a time or two and in our industry, that often relates to social media. The whole word of mouth idea has morphed into a ‘word of share’ idea and we’re here for it.

Starting with MySpace in 2003, social sharing began with pretty humble beginnings. MySpace basically grew by having their employees find influencers, get their emails and then send them an invite to join this exclusive network. They went from a (more…)

As states roll out plans for reopening business, we are still being advised to maintain as much distancing as possible. That means the way we do small business marketing and communication may not look the same as it did before COVID-19.

For at least the immediate future, your customers and employees are probably going to feel most comfortable maintaining distance. Fortunately, digital and online communication provides us with an avenue for maintaining marketing communication in this new environment.

Digital marketing is a huge space that provides a lot of opportunity, but also a tremendous amount of competition. Without a well crafted plan and strategy for executing that plan, your message (more…)

In another interesting twist and a means to keep users on search results (and away from individual websites), this past May, Google announced the new rich results in the form of FAQs within SERPs.

Many sites have Frequently Asked Question or FAQ pages. Webmasters need to make sure that these pages have schema markup. Schema markup is a semantic vocabulary of tags (or microdata) that provides search engines with information necessary for them to better understand your sites’ content, enabling the best possible search results. It is basically a behind the scenes language that is added to the HTML.

One of the advantages of adding schema mark-up to your FAQ page is that when your snippet does make it to the SERP, it takes up a lot more real estate, pushing your competition further down on the page. In the following example, I searched, “FAQ schema benefits” and the following (more…)

B2B digital marketing requires different tactics than B2C marketing, which gets a lot of the attention. If you’re a B2B brand looking to invest in digital marketing, here’s what you need to know.

Focus on Know, Like, Trust

B2B shoppers want to know, like, and trust the companies they do business with. Educate companies with high-value content that positions your business as the industry leader, boost likability through your tone and messaging, and increase trust by sharing testimonials from clients. (more…)

To succeed at internet marketing, you need the right talent, the right technology, and proven processes that get results for your national business. Boost your results instantly just by adopting these four processes for internet marketing.

Understand Your Customers

Your internet marketing efforts must start here, because if you skip this step, you risk sending out messaging that does not resonate with your customer base — wasting your hard work and your marketing budget.

Figure out who buys your products, then set up sample personas that represent your customers as well as a customer journey map that illustrates the path to conversion. (more…)

You often hear the phrase “digital touchpoint,” but what does this mean? Find out how to use and define touchpoints for marketing excellence.

What are Digital Touchpoints?

Broadly defined, digital touchpoints are any and every interaction that your business has with customers or leads. Taken as a whole, your touchpoints represent your customer experience. You may know that customer experience is key to keeping customers happy and loyal, to grow your revenue.

How to Define Digital Touchpoints

At Upright Communications, we developed a 5-step method to define digital touchpoints for our clients. (more…)

It’s been a little over three years since I’ve actively worked in the field of web design and digital marketing. That being said, once your eyes are opened to the wonderful world of optimization, you are forever acutely tuned in to “good” and “bad” websites. As a consumer with enough knowledge to make me dangerous, I can easily list companies with websites that are user friendly, and companies who have lost my business due to their to inability to produce a quality platform. (more…)

Distributors are often left out of the conversation on digital marketing — which means they miss all of the benefits. If you’re seeking new customers, investing in digital marketing will get you found by serious prospects. Here’s what’s important for distributors to know about digital marketing.

SEO is Key

SEO or search engine optimization is where it all starts. Without SEO, your website won’t come up with a potential customer searches for distributors in your industry. (more…)

As you may be aware, SEO can be a terrifying industry to work in at times. The simplest mistakes, even typos, can doom your website and turn away crucial traffic from your website. Today, we have put together for you our list of top horror stories regarding digital marketing to get us in the Halloween spirit. Thankfully, these instances are not from our own experience, but rather experiences from other SEO organizations.

Trusting the Right Agency

Trolling Motors entrusted its SEO campaign and other digital marketing efforts with an SEO agency. Trolling Motors chose to pursue a “hands-off” approach and did not feel the need to supervise the agency. (more…)