Search Engine Marketing
Mastering Keyword Strategy to Maximize Sales
Relevant, high quality keywords and keyword strategy have always been at the heart of digital marketing programs. At every point in the marketing process, from lead, to sale, to customer retention, fruitful marketing content is built on effective keyword content to keep prospective buyers interested and engaged. While keywords have remained a digital marketing constant, … Continued
Boost Your B2B Lead Generation with Our 6-Week Course
The ability to generate high-quality leads from your website is the key to B2B success. Upright Training understands this and has crafted a lead generation training program designed to skyrocket your website leads by 300% or more. A new offshoot of Upright Communications, Upright Training has distilled our experience into a live interactive course designed … Continued
How will AI Affect the Dominance of Google Search in Digital Marketing?
On August 1, 1981, MTV made its cable television debut and became the go-to platform for music. The first music video the channel aired was a song called, “Video Killed the Radio Star” acknowledging a shift from radio to television, and video becoming essential in the promotion of new music. Just over a decade later, … Continued
What is Zero Click Search and How Does it Affect My SEO?
Those of us who are old enough to remember being in school and pouring through encyclopedias and reference books marvel at the idea of that information now being just a search and a click away on a handheld device. Research could not be simpler, right? Then came zero click search results… Zero click search happens … Continued
How Voice Search is Impacting SEO in 2021
With the increasing use of mobile devices for online search, the popularity of voice search has grown correspondingly. Additionally, the use of smart speaker technologies such as Google Assistant and Amazon Alexa is driving even more use of voice commands to make search queries. As this trend continues, it will be essential for digital marketers … Continued
Are You Leveraging the Advantage of Google Search Console in 2020?
Search Console is a Google service that helps webmasters monitor, maintain, and troubleshoot their website’s performance in Google search rankings. The purpose of Google Search Console is to help webmasters understand and improve how the search engine sees your website. Search Console offers tools and reports for the following actions: Confirm that Google can find … Continued
SEO Became Best in a Year of Worsts (2020)
I remember this day like it was yesterday… I’ve had a lot of life changes as of late and I’m really adulting as they say, like I mean really adulting (exhausting!) and I say to my mom in early January…’Mom, this is gonna be the best year of my life…I can feel it’. Fast forward … Continued
7 Ways to Improve On-Page Optimization
An important and essential part of SEO is on-page optimization. Many elements factor into a successful formula for on-page optimization. At Upright, we often see clients who are doing things to improve their online presence ranging from adding content to complete website redesigns, only to find the results from their efforts disappointing and frustrating. Part … Continued
The Evolution of Search: Keywords to Questions
Search engine optimization, also widely known as SEO, is the process of maximizing your website’s visibility in order to rank well in organic search results. Organic, in this sense, refers to unpaid exposure in the results of a search. Businesses have the option to pay for their site to be easily visible in the “Sponsored” … Continued
How Population Density Affects Local Rankings
If you’ve done everything right with SEO yet haven’t seen the promised impact, you may be wondering what else you can do. Unfortunately not all factors are in your control and that includes company location and local population density. See how the population density affects search results and what to tweak to rank well in … Continued