Search Engine Marketing
Those of us who are old enough to remember being in school and pouring through encyclopedias and reference books marvel at the idea of that information now being just a search and a click away on a handheld device. Research could not be simpler, right? Then came zero click search results…
Zero click search happens when an internet user types in a query, and the desired information appears in the form of a featured snippet, image, graph, or answer box at the top of the search results. (more…)
With the increasing use of mobile devices for online search, the popularity of voice search has grown correspondingly. Additionally, the use of smart speaker technologies such as Google Assistant and Amazon Alexa is driving even more use of voice commands to make search queries. As this trend continues, it will be essential for digital marketers to pay attention to how they should be adapting their content and SEO efforts to compete in this emerging area.
Search Console is a Google service that helps webmasters monitor, maintain, and troubleshoot their website’s performance in Google search rankings. The purpose of Google Search Console is to help webmasters understand and improve how the search engine sees your website.
Search Console offers tools and reports for the following actions:
- Confirm that Google can find and crawl your site
- Fix indexing problems and request re-indexing of new or updated content
I remember this day like it was yesterday… I’ve had a lot of life changes as of late and I’m really adulting as they say, like I mean really adulting (exhausting!) and I say to my mom in early January…’Mom, this is gonna be the best year of my life…I can feel it’.
Fast forward to March 16th, my birthday, which has been inevitably plagued with sickness, bad moods and ruined days (I’m not even a birthday person) was once again overshadowed. This time by something far bigger than we ever thought possible. I won’t say it because we all know it.
Fast forward once again to the mandatory quarantine and my doom and gloom that I would fail to help each and everyone of my clients and I wouldn’t be able to do enough for them when they themselves are struggling to make it work…Because life.is.hard. (more…)
An important and essential part of SEO is on-page optimization. Many elements factor into a successful formula for on-page optimization. At Upright, we often see clients who are doing things to improve their online presence ranging from adding content to complete website redesigns, only to find the results from their efforts disappointing and frustrating. Part of our job is to assess a client’s status quo to identify missing elements or opportunities for enhancement. One area that we often find in need of improvement is on-page optimization.
Websites that lack on-page SEO often fail to rank well on (more…)
Search engine optimization, also widely known as SEO, is the process of maximizing your website’s visibility in order to rank well in organic search results. Organic, in this sense, refers to unpaid exposure in the results of a search. Businesses have the option to pay for their site to be easily visible in the “Sponsored” section at the top of a Google page. This is popular for businesses selling goods. For those of you ballin’ on a budget, there are less costly ways to rank higher.
A popular method for optimizing a business’ website (more…)
If you’ve done everything right with SEO yet haven’t seen the promised impact, you may be wondering what else you can do. Unfortunately not all factors are in your control and that includes company location and local population density. See how the population density affects search results and what to tweak to rank well in local searches.
How Does Population Density Affect SERP?
Several factors go into local searches, chief among them:
- Relevance – how well your business matches a search, which is based on keywords
While it may not seem as if marketers who invest in paid advertising have much to gain from SEO, quite the opposite is true. 79 percent of digital advertisers use SEO in addition to paid campaigns. See why SEO still persists, even among those who prefer paid to organic marketing efforts.
SEO Ranks First in Marketing Methods
SEO is the most common marketing method after paid search, followed by email marketing (66 percent) and content marketing (60 percent). Traditional marketing methods, such as direct mail and telemarketing, rank low in priority with 32 percent and 4 percent respectively. (more…)
On March 12th, 2019, Google shocked all of us digital marketers by releasing the latest Google algorithm update: Florida 2. Various SEO and Digital Marketing experts are calling Florida 2 one of the biggest updates Google has made in years. Why is that? Because this is a broad core update. A broad core update is an update that is not targeting a specific niche or region – it’s everyone. Florida 2 will have one of the most widespread impacts on keywords and search rankings to date.
There’s no question that Google is the dominant search engine. However, upstart DuckDuckGo is making waves among searchers who want greater privacy. Find out why users are choosing DuckDuckGo and what it means for your website’s placement in search results.