Posted by Keely Ledebur & filed under Search Engine Marketing, Web Analytics.

Many, many factors contribute to a website’s success.  Search marketers agree that user interaction is one of those important factors, with dwell time being one of the key metrics Google utilizes to measure that interaction.

So, what is dwell time?  Most people assume it’s the amount of time a visitor spends on your website but actually Google uses a combination of session duration and bounce rate to formulate a dwell time value. While a dwell time metric is not readily accessible, we can view both session duration and bounce rate through Google Analytics with the intent to improve one or both for a better dwell time metric.

Why is it important to improve dwell time?  Studies show that sites with higher dwell times can expect to see more conversions.  Simply put, the longer a visitor stays on a site, the more likely they are to take action.  That action could be calling your company, completing a contact form, requesting a quote, or even a sale!

What should my goal or target be for dwell time?  There isn’t one right answer because all websites are different, but here’s a test you can do.  Figure the average time it takes a visitor to read a few pages of your site.  Are people sticking around that long?  If not, take some steps to improve that dwell time.

How do I keep visitors on my site longer?  When a visitor reaches your site, you want them to stay!  The most recommended method is to provide exciting, fresh, engaging content.  See our article:  Five Ways You Can Add Quality Content to Your Website.  Also be sure your website provides an exceptional user experience with an easy to follow navigational structure and highly visible calls to action.

Need more ideas?  Contact our team!


Related Posts

7 Ways to Improve On-Page Optimization

An important and essential part of SEO is on-page optimization. Many elements factor into a successful formula for on-page optimization. At Upright, we often see clients who are doing things to improve their online presence ranging from adding content to complete website redesigns, only to find the results from their efforts disappointing and frustrating. Part… Read more »

The Evolution of Search: Keywords to Questions

Search engine optimization, also widely known as SEO, is the process of maximizing your website’s visibility in order to rank well in organic search results. Organic, in this sense, refers to unpaid exposure in the results of a search. Businesses have the option to pay for their site to be easily visible in the “Sponsored”… Read more »

How Population Density Effects Local Rankings

If you’ve done everything right with SEO yet haven’t seen the promised impact, you may be wondering what else you can do. Unfortunately not all factors are in your control and that includes company location and local population density. See how the population density affects search results and what to tweak to rank well in… Read more »

SEO Is Important For Long Term Success

While it may not seem as if marketers who invest in paid advertising have much to gain from SEO, quite the opposite is true. 79 percent of digital advertisers use SEO in addition to paid campaigns. See why SEO still persists, even among those who prefer paid to organic marketing efforts. SEO Ranks First in… Read more »

Google’s Algorithm Update: What it Means for Your Business

On March 12th, 2019, Google shocked all of us digital marketers by releasing the latest Google algorithm update: Florida 2. Various SEO and Digital Marketing experts are calling Florida 2 one of the biggest updates Google has made in years. Why is that? Because this is a broad core update. A broad core update is… Read more »