Social Media Marketing

Remember when big-name, or “macro-influencers” like Kylie Jenner, Selena Gomez, and Kim Kardashian were paid up to a million dollars per post to promote products like Sugar Bear Hair Gummies and Flat Tummy Tea? Luckily, these days are just about over. Their replacement comes in support of a more genuine customer-brand relationship: the age of … Continued

Thanks to a new change, Google text ads will now be visible in YouTube. This is a major change. Learn what it means for your advertising campaigns and your reach. What is Changing? Google has several search partners, where paid ads can be seen. YouTube is the latest of these partners, which means that your … Continued

Many have come to know this time period as “The Age of the Influencer”. But millennials and Generation Z’ers are beginning to trust influencers less than they have been in past years. How could this be? Let’s take a look at why influencer marketing is starting to downward spiral. Consumers Lose Trust in Influencers Consumers … Continued

Generation Z is set to surpass Millennials in 2019 and make up the single largest population segment, comprising roughly 32% of the population. Together, Generation Z and Millennials make up half of the total media audience. But there are some key demographic differences between the two. The oldest Generation Z is 22, while the oldest … Continued

Are you a small business struggling with filling positions? We have good news for you. Last year, Facebook launched its own job search feature. Never before did we think it would be possible to find a job on Facebook, the adored social media platform. With over 65 million business pages listed on Facebook, it certainly … Continued

Social media for local businesses can often seem like a daunting task. Between employee management, bills, keeping the business up and running, basically putting all your sweat and tears into your organization, the last thing you’re thinking about is social media. We get it! Upright Communications is here to be your social media expert at … Continued

It’s 2018. Social media is no longer just for individuals to keep their friends and families up to date on their lives. Social media is now used for political campaigns, non-profits, and of course businesses. According to an article by Shea Bennett in Adweek, “about nine in 10 companies in the United States are using … Continued

image courtesy WhatsApp WhatsApp Messenger is a globally popular mobile app with over 1.3 billion active monthly users. This free app allows users to send multimedia, make free calls, message internationally, and chat in groups. WhatsApp was founded in 2009 by Brian Acton and Jan Koum, both former employees of Yahoo!. In countries such as … Continued

Like most businesses, your organization is listed on a multitude of social media channels and it’s hard to keep up! Let’s say you’re posting two to four times a week on behalf of your organization. That’s over 200 social media postings that you have to come up with per year! Not only do you have … Continued

Social media marketing is an important element to online marketing. Can we rewind to 2004, just for a second, and remember the days when you had to have an invitation or a college email address just to join Facebook? Thirteen years later we have business pages, marketplaces, and even job postings all on Facebook. We’re … Continued