Social Media Marketing

Remember when big-name, or “macro-influencers” like Kylie Jenner, Selena Gomez, and Kim Kardashian were paid up to a million dollars per post to promote products like Sugar Bear Hair Gummies and Flat Tummy Tea? Luckily, these days are just about over. Their replacement comes in support of a more genuine customer-brand relationship: the age of the “micro-influencer”.

What is a micro-influencer?

Micro-influencers are the (more…)

Thanks to a new change, Google text ads will now be visible in YouTube. This is a major change. Learn what it means for your advertising campaigns and your reach.

What is Changing?

Google has several search partners, where paid ads can be seen. YouTube is the latest of these partners, which means that your Google text ads will now show up in YouTube search results. At present, users will only see Google text ads in mobile search; however, this may roll out across device types at a later date. (more…)

Many have come to know this time period as “The Age of the Influencer”. But millennials and Generation Z’ers are beginning to trust influencers less than they have been in past years. How could this be? Let’s take a look at why influencer marketing is starting to downward spiral.

Consumers Lose Trust in Influencers

Consumers may start off trusting influencers – after all, influencers built their brand following for one reason: authenticity! Majority of their followers follow them because they believe in what they have to say. But influencer marketing ruins this trust by casting an inauthentic light on an otherwise genuine individual. The fact is – most influencers don’t care if the companies they work with align with their personal values or morals – they just see a fat paycheck. So they say yes to all company offers and start getting paid for their work. (more…)

Generation Z is set to surpass Millennials in 2019 and make up the single largest population segment, comprising roughly 32% of the population. Together, Generation Z and Millennials make up half of the total media audience. But there are some key demographic differences between the two. The oldest Generation Z is 22, while the oldest Millennial is 38. Gen Z’ers have never lived without social media. They don’t know a world where social media doesn’t exist. Other generations grappled with finding a happy medium between social media and real life, but Gen Z’ers don’t have that problem. To them, social media is real life.

So how should you change your current marketing strategy?

Representation
63% of Gen Z prefers to see real people in ads over celebrities. Gen Z’ers want to see individuals that look (more…)

Are you a small business struggling with filling positions? We have good news for you.

Last year, Facebook launched its own job search feature. Never before did we think it would be possible to find a job on Facebook, the adored social media platform. With over 65 million business pages listed on Facebook, it certainly is worth investigating.

So how does it work anyway?

Good question! Each job listing lasts for 30 days exactly and after each application, the job poster will receive a message in their Facebook inbox. The application will include basic details and the employer can follow-up requesting additional information such as a resume, cover letter, availability for an interview, etc. (more…)

Social media for local businesses can often seem like a daunting task. Between employee management, bills, keeping the business up and running, basically putting all your sweat and tears into your organization, the last thing you’re thinking about is social media. We get it!

Upright Communications is here to be your social media expert at all times! Whether it’s understanding metrics, getting a social media calendar scheduled or researching your competitors, we’ve got you covered. But if you’re just starting out or you’ve hired someone to help you within your organization, you can establish some ‘bare necessities’ to have you be successful in the social media world. (more…)

It’s 2018. Social media is no longer just for individuals to keep their friends and families up to date on their lives. Social media is now used for political campaigns, non-profits, and of course businesses. According to an article by Shea Bennett in Adweek, “about nine in 10 companies in the United States are using social media for marketing purposes.” It’s safe to say of those nine in 10, the most successful companies are the ones that post relevant content on a regular basis. So, keep reading and we’ll teach you how to do just that.

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image courtesy WhatsApp

WhatsApp Messenger is a globally popular mobile app with over 1.3 billion active monthly users. This free app allows users to send multimedia, make free calls, message internationally, and chat in groups. WhatsApp was founded in 2009 by Brian Acton and Jan Koum, both former employees of Yahoo!.

In countries such as India and Brazil, as many as 80% of business owners now use WhatsApp to interact with customers daily (Source: Morning Consult study). To respond to the unique messaging needs of business owners, WhatsApp has officially launched its new WhatsApp Business. WhatsApp Business is available today and free to download on Google Play in Indonesia, Italy, Mexico, the U.K. and the U.S. No announcement has been made for iPhone release. (more…)

Like most businesses, your organization is listed on a multitude of social media channels and it’s hard to keep up! Let’s say you’re posting two to four times a week on behalf of your organization. That’s over 200 social media postings that you have to come up with per year! Not only do you have to commit to regularly posting on social media but you have to be creative! And it doesn’t just stop at creativity, you have to think about your audience and what it is they want to hear and see. (more…)

Social media marketing is an important element to online marketing. Can we rewind to 2004, just for a second, and remember the days when you had to have an invitation or a college email address just to join Facebook? Thirteen years later we have business pages, marketplaces, and even job postings all on Facebook. We’re just touching the surface with the evolution of social media when we are referring Facebook. Let that sink in… (more…)