Posted by Hannah French & filed under Social Media Marketing.

It’s 2018. Social media is no longer just for individuals to keep their friends and families up to date on their lives. Social media is now used for political campaigns, non-profits, and of course businesses. According to an article by Shea Bennett in Adweek, “about nine in 10 companies in the United States are using social media for marketing purposes.” It’s safe to say of those nine in 10, the most successful companies are the ones that post relevant content on a regular basis. So, keep reading and we’ll teach you how to do just that.

Social Media schedule

Work Smarter, Not Harder

As of today, there are more than 100 social media platforms available for individuals and businesses to use. While many, if not all, of these businesses aren’t represented on all 100+ sites, most businesses use more than one platform. The most social media savvy businesses use at least Facebook, Twitter, Instagram, and LinkedIn.

Four platforms may seem overwhelming for some, but luckily there’s a way to ease the pressure. Your business can utilize the same content for all four platforms. According to Hootsuite there are two ways you can do this. Your options are “cross-posting” or “cross-promoting”. Cross-posting is when you post the exact same message on all platforms. Cross-promoting is when you take the content (article, video, image, etc.) and create a unique message for each platform. Cross-posting can save you time, while cross-promoting “allows you to speak the language of each platform” and inevitably successfully reach more users.

Another way to work smarter is by utilizing the content you already have. No need to reinvent the wheel. If your business has an archive of content available for you to use, why not use it? Even if you need to tweak it to fit your specific promotion or campaign it beats having to start from scratch.

Be Proactive: Schedule in Advance

Scheduling posts in advance can get rid of unwanted and unnecessary stress as well as ensure you never miss a post. The first thing that needs to be done is you need to determine how often you want to post on your platforms. Many studies have been done on how often and what time is the best to post, but really it depends on your specific business. If you’re a media business you probably want to be posting a few times a day, but if you’re in a manufacturing business a few times a week should suffice. When it comes to the time of day and day of week you should post, it wouldn’t hurt to do some industry research on what the peak times your customers are online.

Once you’ve decided the quantity of posts, it’s time to gather your content. Make a spreadsheet or document with the days and times you chose to post and fill-in-the-blanks from there. Like stated earlier, try and repurpose content your business has already created.

Above is an example of a schedule. This is a basic schedule, it indicates the day, the time of day (am/pm), and whether there should be a post scheduled at that time (X). The blank spaces will be where you insert your content. Doing this the week before the schedule goes out can save you time and ensure you are posting regularly.

Utilize Social Media Management Tools

Now that you know the content you want to post and when, the last step is to schedule your schedule! There are many social media management tools that allow you to choose the platform, day, and time a post will be sent out. By using these tools, you can mass-schedule your posts getting everything prepared in one fell swoop. Some tools require a monthly fee to use, but many are free.

To figure out which management systems are best for you check out this article from Forbes titled, “15 Social Media Management Tools That Can Help Your Business Thrive”. In this article they link you to each site as well as give a brief description.

Some that we really love here at Upright are: Facebook Post Scheduler (Yep, that’s right. Facebook has their own management system making it even easier for you), and Hootsuite, which allows you to schedule for multiple accounts on multiple platforms.

Show Off Your New Skills

You’ve been given all the steps and tools necessary to be a consistency expert. Now it’s time to put these skills into practice. Being a presence on social media isn’t a one-and-done deal. It’s important that an effort is made every week (or whatever your scheduling time frame is) to have content created/chosen and a schedule created for all your social media platforms. Being consistent and engaging are the biggest factors in seeing results for your company.

Also remember, if you’re new to the social media scene, some trial and error might be involved. Maybe in the beginning you think that 3 posts a week on LinkedIn is enough but find out later you need more. Adjust as you go and utilize post/platform analytics to learn even more about how to improve your presence in the cyberworld.



Bennett, Shea. “88% Of Companies Are Using Social Media for Marketing [STUDY].” Adweek, Adweek, 20 Oct. 2014,

Forbes Agency Council. “15 Social Media Management Tools That Can Help Your Business Thrive.” Forbes, Forbes Magazine, 15 May 2017,

Russell, Jylian. “Why It’s Time to Ditch Cross-Posting on Social Media for Cross-Promoting.” Hootsuite Social Media Management, Hootsuite, 2 May 2017,


Related Posts

Social Media Marketing – Bare Necessities for Small Business

Social media for local businesses can often seem like a daunting task. Between employee management, bills, keeping the business up and running, basically putting all your sweat and tears into your organization, the last thing you’re thinking about is social media. We get it! Upright Communications is here to be your social media expert at… Read more »

Quick Social Media Post Ideas

Like most businesses, your organization is listed on a multitude of social media channels and it’s hard to keep up! Let’s say you’re posting two to four times a week on behalf of your organization. That’s over 200 social media postings that you have to come up with per year! Not only do you have… Read more »

5 Keys to Effective Social Media Marketing

Social media marketing is an important element to online marketing. Can we rewind to 2004, just for a second, and remember the days when you had to have an invitation or a college email address just to join Facebook? Thirteen years later we have business pages, marketplaces, and even job postings all on Facebook. We’re… Read more »

Social Media Business Strategies

There was a time when the only social media platform around was Myspace (insert crickets chirping). The world of social media has drastically changed over the years and it’s no longer just a place for users but a place for businesses. There are over 91 social media platforms but that doesn’t mean you need to… Read more »

Social Media for Local Business Strategies

A handful of small businesses often say they don’t have time to manage social media, or they believe social media for local business is not totally needed. We say it’s important to make time and it’s certainly needed. Social media has grown over the years and proven itself to be a necessity for local business… Read more »