Social Media Marketing

There was a time when the only social media platform around was Myspace (insert crickets chirping). The world of social media has drastically changed over the years and it’s no longer just a place for users but a place for businesses. There are over 91 social media platforms but that doesn’t mean you need to … Continued

A handful of small businesses often say they don’t have time to manage social media, or they believe social media for local business is not totally needed. We say it’s important to make time and it’s certainly needed. Social media has grown over the years and proven itself to be a necessity for local business … Continued

It’s 2016 which means your business is on social media – whether it’s Facebook, Google+, Twitter or some other social media network. We know you’re investing time and money engaging with your current and potential customers. But have you made the same level of investment into providing a person or company who is solely dedicated … Continued

We’ve all been in a situation where an experience with a business – local or national – was less than satisfactory, right!? You make an effort to call, and get no call back, or you share your experience with them in a survey and get a generic ‘thank you, we will try to do’ better … Continued

We’ve all seen the posts that say, ‘If I sent you a message don’t click on it… it’s spam.’ Since business pages are attached to personal Facebook pages, we will want to take some extra steps in securing your Facebook profiles> Don’t be alarmed, typically hackers that hack Facebook pages are trying to gather some … Continued

Crafting a good marketing message is still about what it has always been about – speaking to the needs and desires of your prospective customers. In the early days of advertising, you had a limited number of ways to reach your prospect with that message, all falling into two basic categories – print or broadcast. … Continued

Before “going off” for the holiday weekend, take a moment to think about your social media activity. As we often say, one of the keys to social media savvy is regular posting. Here are four super quick ideas for a last minute Fourth of July social media post: 1. Ask your followers how they will celebrate.  … Continued

Social media has become one of the most widely used forms of communication in our society. And contrary to what my dad believes, it’s not just “the kids” who are using it. According to Pew Research Center data on social media usage from 2005 – 2015: “65% of adults now use social networking sites – a nearly tenfold … Continued