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Social Media Marketing

Social Media Business Strategies

social mediaThere was a time when the only social media platform around was Myspace (insert crickets chirping). The world of social media has drastically changed over the years and it’s no longer just a place for users but a place for businesses. There are over 91 social media platforms but that doesn’t mean you need to be on all off them.

The social media platforms your business should be on are the ones you’re willing to manage. It may seem obvious but in reality people sometimes don’t consider that the more profiles you have the more you have to manage. Imagine what your day would look like if you had to manage 91 different social media platforms. It looks a wee bit bad when a user stumbles upon a social media platform of your business and it hasn’t received a posting in years. (more…)

Social Media for Local Business Strategies

social media for local businessA handful of small businesses often say they don’t have time to manage social media, or they believe social media for local business is not totally needed. We say it’s important to make time and it’s certainly needed. Social media has grown over the years and proven itself to be a necessity for local business success.

Of course, there are countless social media platforms, ranging from Facebook to Snap Chat. We don’t think you need to be on all of them, BUT we encourage you to at least be on Facebook. That’s because Facebook business pages are treated as a local business listing or as a directory listing. We spend time on local listings so why not spend time on Facebook, too? (more…)

The Dreaded 1-Star Review

1-Star ReviewReceiving negative feedback in any shape or form is inevitable.  Things go wrong, people have bad days, yada yada, but how you handle the negative feedback is what can make or break the resolution. It’s said that it is 25 times more expensive for a company to acquire a new customer than to keep an existing one, making ongoing investments in customer satisfaction a priority. (more…)

Social Media & Customer Service

It’s 2016 which means your business is on social media – whether it’s Facebook, Google+, Twitter or some other social media network. We know you’re investing time and money engaging with your current and potential customers. But have you made the same level of investment into providing a person or company who is solely dedicated to customer service on social media?

Many brands, despite having a presence on social channels aren’t investing time and resources into great customer service on these platforms.

“A report by NM Incite into the ‘State of Social Customer Service’ found that although nearly 1 in 3 social media users prefer to reach out to a brand via social channels instead of over the phone, only 36% of users with a customer service inquiry reported having it solved quickly and effectively. 14% of users reported the company engaging quickly but failing to solve their issue, and 10% never received a response at all.” (more…)

Social Media & Customer Service

We’ve all been in a situation where an experience with a business – local or national – was less than satisfactory, right!? You make an effort to call, and get no call back, or you share your experience with them in a survey and get a generic ‘thank you, we will try to do’ better response.  By this time, your blood is boiling and you’ve decided to take your complaint to social media.  Once you’ve written your 1-star review, you at least know that other customers will see this review. But did you ever get a response from the business, even on their own social media channel? Nope! Why do companies seem to be so awful at handling these situations? (more…)

How to Secure Your Facebook Page

We’ve all seen the posts that say, ‘If I sent you a message don’t click on it… it’s spam.’ Since business pages are attached to personal Facebook pages, we will want to take some extra steps in securing your Facebook profiles>

Don’t be alarmed, typically hackers that hack Facebook pages are trying to gather some information about you or to get others to click on a link so they hack their computer. It may sound scary but if you practice basic security skills, such as not sharing your credit card via Facebook messenger, then you should be good. We want to not only protect our personal accounts but our business accounts! With that being said, it’s better safe than sorry… literally. (more…)

Update that Status – 12 Reusable Ideas for Facebook

Love it or hate it, there is no denying the influence of Facebook.  The popular social media platform becomes more widely used each year. This trend has significant implications for your business. According to a 2012 State of Inbound Marketing  report, 77% of B2C companies, and 43% of B2B companies acquired customers from Facebook.

Now more than ever, it is important for businesses to have a presence on Facebook. This means more than just having a business page. To appear on any newsfeeds, your page needs to be active with posts. Frequency of posts should keep you visible without being annoying or considered clutter. A good place to start is around three posts per week. From there you can adjust based on the response. (more…)

Social Media Messaging – Think Conversation

Crafting a good marketing message is still about what it has always been about – speaking to the needs and desires of your prospective customers. In the early days of advertising, you had a limited number of ways to reach your prospect with that message, all falling into two basic categories – print or broadcast. In both cases, the communication was basically one way, so the message had to be direct and to the point. Today, the internet provides marketers with a whole new communication landscape, which is much more nuanced. When marketing through social media channels, it is important that you do not try a one-size-fits-all message. The objective is to start a conversation.

Social media messaging needs to feel less like a sales pitch and more like socializing. Platforms like Facebook and Twitter are meant to be interactive, so your messages should draw readers into an interaction with you. The copy that has worked for email blasts or newspaper advertisements is probably not going to work as well in this environment. The social media message should not jump straight into the pitch, but instead pique interest and inspire response. The conversation lets you get to know your prospect. This interactive marketing ultimately gives you a great advantage, because instead of trying to convince people they want what you are offering, you can offer them what they actually want. (more…)

4 Quick Social Media Ideas for the 4th of July

4th of JulyBefore “going off” for the holiday weekend, take a moment to think about your social media activity. As we often say, one of the keys to social media savvy is regular posting. Here are four super quick ideas for a last minute Fourth of July social media post:

1. Ask your followers how they will celebrate. 

People tend to love sharing their plans on social media. Invite your followers to share their plans or plug local events for the 4th. (more…)

Small Business Social Media Savvy: Three Don’ts and Three Do’s

Social media has become one of the most widely used forms of communication in our society. And contrary to what my dad believes, it’s not just “the kids” who are using it. According to Pew Research Center data on social media usage from 2005 – 2015:

65% of adults now use social networking sites – a nearly tenfold jump in the past decade.”

Small Business Social Media Savvy (more…)

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