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Social Media Marketing

Social Media Business Strategies

There was a time when the only social media platform around was Myspace (insert crickets chirping). The world of social media has drastically changed over the years and it’s no longer just a place for users but a place for businesses. There are over 91 social media platforms but that doesn’t mean you need to … Continued

Social Media for Local Business Strategies

A handful of small businesses often say they don’t have time to manage social media, or they believe social media for local business is not totally needed. We say it’s important to make time and it’s certainly needed. Social media has grown over the years and proven itself to be a necessity for local business … Continued

The Dreaded 1-Star Review

Receiving negative feedback in any shape or form is inevitable.  Things go wrong, people have bad days, yada yada, but how you handle the negative feedback is what can make or break the resolution. It’s said that it is 25 times more expensive for a company to acquire a new customer than to keep an existing one, … Continued

Social Media & Customer Service

It’s 2016 which means your business is on social media – whether it’s Facebook, Google+, Twitter or some other social media network. We know you’re investing time and money engaging with your current and potential customers. But have you made the same level of investment into providing a person or company who is solely dedicated … Continued

Social Media & Customer Service

We’ve all been in a situation where an experience with a business – local or national – was less than satisfactory, right!? You make an effort to call, and get no call back, or you share your experience with them in a survey and get a generic ‘thank you, we will try to do’ better … Continued

How to Secure Your Facebook Page in 2016

We’ve all seen the posts that say, ‘If I sent you a message don’t click on it… it’s spam.’ Since business pages are attached to personal Facebook pages, we will want to take some extra steps in securing your Facebook profiles> Don’t be alarmed, typically hackers that hack Facebook pages are trying to gather some … Continued

Update that Status – 12 Reusable Ideas for Facebook

Love it or hate it, there is no denying the influence of Facebook.  The popular social media platform becomes more widely used each year. This trend has significant implications for your business. According to a 2012 State of Inbound Marketing  report, 77% of B2C companies, and 43% of B2B companies acquired customers from Facebook. Now more … Continued

Social Media Messaging – Think Conversation

Crafting a good marketing message is still about what it has always been about – speaking to the needs and desires of your prospective customers. In the early days of advertising, you had a limited number of ways to reach your prospect with that message, all falling into two basic categories – print or broadcast. … Continued

4 Quick Social Media Ideas for the 4th of July

Before “going off” for the holiday weekend, take a moment to think about your social media activity. As we often say, one of the keys to social media savvy is regular posting. Here are four super quick ideas for a last minute Fourth of July social media post: 1. Ask your followers how they will celebrate.  … Continued

Small Business Social Media Savvy: Three Don’ts and Three Do’s

Social media has become one of the most widely used forms of communication in our society. And contrary to what my dad believes, it’s not just “the kids” who are using it. According to Pew Research Center data on social media usage from 2005 – 2015: “65% of adults now use social networking sites – a nearly tenfold … Continued


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