Posted by Upright Team & filed under Social Media Marketing.

Google ads on youtube

Thanks to a new change, Google text ads will now be visible in YouTube. This is a major change. Learn what it means for your advertising campaigns and your reach.

What is Changing?

Google has several search partners, where paid ads can be seen. YouTube is the latest of these partners, which means that your Google text ads will now show up in YouTube search results. At present, users will only see Google text ads in mobile search; however, this may roll out across device types at a later date.

Why Is This Important?

Among adults age 18 to 44, 90 percent or greater use YouTube. Over half of adults 75+ also use YouTube. As this demographic data shows, your target audience is very likely on YouTube, whether your products appeal to Boomers, Gen Zers, or anyone in between. When your ads appear within YouTube search results, it’s just one more way to connect with your target audience.

YouTube has been testing this approach for the last several months and revealed that text ads are comparable to Google Search ads in their performance, and their cost-per-conversion basis.

If you would like your text ad campaigns to appear on YouTube, you will first need to opt into the Search Partners program. Once you’ve opted in, algorithms will take care of things for you. If someone searches YouTube via mobile device for a keyword that’s related to your campaigns, your ads may appear in the search stream.

At Upright Communications, we enjoy sharing digital marketing trends and key takeaways with our customers, to help them make smarter decisions on marketing channels and spend. To get marketing assistance from a leading digital marketing company with over 20 years of experience, contact us today.

Related Posts

The Rapid Growth of Micro-Influencer Marketing

Remember when big-name, or “macro-influencers” like Kylie Jenner, Selena Gomez, and Kim Kardashian were paid up to a million dollars per post to promote products like Sugar Bear Hair Gummies and Flat Tummy Tea? Luckily, these days are just about over. Their replacement comes in support of a more genuine customer-brand relationship: the age of… Read more »

Is Influencer Marketing Dying?

Many have come to know this time period as “The Age of the Influencer”. But millennials and Generation Z’ers are beginning to trust influencers less than they have been in past years. How could this be? Let’s take a look at why influencer marketing is starting to downward spiral. Consumers Lose Trust in Influencers Consumers… Read more »

Your Business and Generation Z: Marketing to a New Generation

Generation Z is set to surpass Millennials in 2019 and make up the single largest population segment, comprising roughly 32% of the population. Together, Generation Z and Millennials make up half of the total media audience. But there are some key demographic differences between the two. The oldest Generation Z is 22, while the oldest… Read more »

Facebook Jobs

Are you a small business struggling with filling positions? We have good news for you. Last year, Facebook launched its own job search feature. Never before did we think it would be possible to find a job on Facebook, the adored social media platform. With over 65 million business pages listed on Facebook, it certainly… Read more »

Social Media Marketing – Bare Necessities for Small Business

Social media for local businesses can often seem like a daunting task. Between employee management, bills, keeping the business up and running, basically putting all your sweat and tears into your organization, the last thing you’re thinking about is social media. We get it! Upright Communications is here to be your social media expert at… Read more »