What Is Content Marketing?
If you read website development and digital marketing blogs these days, you are probably seeing a lot about “content” and “content marketing.” In the simplest terms, content refers to the text, images, and information that populates a website. But is that really all there is to content and content marketing?
Search Console is a Google service that helps webmasters monitor, maintain, and troubleshoot their website’s performance in Google search rankings. The purpose of Google Search Console is to help webmasters understand and improve how the search engine sees your website.
Search Console offers tools and reports for the following actions:
- Confirm that Google can find and crawl your site
- Fix indexing problems and request re-indexing of new or updated content
Trade shows have traditionally provided businesses in a broad range of industries with the opportunity to reach many pre-qualified potential buyers and connect with them, one on one. While highly effective for prospecting, trade show participation is also costly for businesses, considering employee travel costs, development of exhibits, and a host of other related expenses. The virtual trade show concept has removed that financial barrier, making the benefits of trade show participation available to a wider range of exhibitors and attendees. (more…)
This week I came across an amazing statistic from Forrester Research…..
“For every $100 spent on driving traffic to websites,
companies spend only $1 trying to persuade those
website visitors to contact them.”
Wow…that’s not right, is it? There really are two parts in developing new business opportunities from your website. Sure, you absolutely have to attract targeted prospects to your site, but often the real challenge is to persuade them to contact you and not your competitors.
“Marketers report average conversion rates
of less than 1%.”
That’s less than 1 out of every 100 visitors to your site who actually (more…)
Upright is proud to salute our client, WPT Nonwovens, as they step up and take an active role in the fight against COVID-19. The Kentucky manufacturer of nonwoven fabrics is responding to the national emergency need for COVID-19 related medical supplies with the high volume production of surgical masks and N-95 respirator masks. Upon learning of requests from state and local officials for Kentucky manufacturers willing to assist with the production of much needed supplies for managing the COVID-19 crisis, WPT responded with immediate action.
The company has purchased two fully-automated machines, one for producing surgical masks and one for producing N-95 respirators. 5,000 square feet of their Beaver Dam facility has (more…)
Once a customer comes into your store or books an appointment, you are confident your team can deliver results…. but how do you get customers and grow your business online? You’ve got big dreams for your business, but when it comes to using digital tools to attract customers online, you’re not sure what to do. Get our top five tips to boost your revenue and audience.
1. Design your website for your users
Is your website serving you or your users? It must be the latter if you are going to attract customers online. Brainstorm user personas that represent your target audience, then tweak your site so it speaks to them. Have friends and family members use your website and alert you to any areas of confusion, so you can improve your website. (more…)
When someone hears the words ‘lead generation’, it can often be seen as an intimidating phrase. To us, lead generation is where we excel. But why do so many businesses and owners alike, get anxious when they hear such a term? According to Hubspot, ‘lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest is you company’s product or service.’ Sounds easy enough right? But when it comes to business owners who excel at their craft or trade, it’s often hard for them to imagine how they can excel at gaining customers via the internet.
However, it doesn’t have to be hard! With our help and your expertise, we will be able to successfully attract, convert and close these leads to help you obtain even more business.
How do we do it you ask? We’ve got plenty of ideas up our sleeves! (more…)
The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing business with retailers or service providers they know to be reputable, accountable, and concerned about their customers.
As a member of the community you serve, there are many things you can do to build trust as a local business.
1. Get Involved with Community Organizations
People recognize the value of strong community businesses. Demonstrate that your local business is committed your local neighborhood and you will earn the trust of local buyers. Depending on your available resources and budget, your involvement can include things like sponsoring a local sports team, hosting a fundraising event, or donating discounted products or services to support an organization. (more…)
The biggest problem facing everyone today is time management. Every app, innovation, and “paradigm shift in synergy” results in the same thing… more time to do other things. This doesn’t always make life easier, sometimes it opens up the door for more responsibilities or creates unexpected outcomes. One Netflix employee even eliminated her own job she innovated with automation so much. The key is balancing automation with your schedule. Every sales process benefits the most from an ethic of care. I care for you and in turn you care for me. I am loyal to you first and in turn you will be inspired to be loyal to me. This is one mentality that works in many environments. (more…)
There’s nothing hiding the fact that small business owners have to work extra hard to compete with the big box retailers. Now more than ever, we’ve been reminded that shopping at a local business is the best way and it totally supports our economy, provides jobs and a ton of other awesome things.
It’s key that small businesses jump at every opportunity to promote themselves on the web. It’s also key that small businesses don’t miss the free opportunities to promote themselves on the web. How can this be done? One phrase: local business directories.
We’re not talking about the kind of local business directories that show up at your doorstep and often get used to start your campfire. Nope, not one bit. We’re talking about online local business directories that will show your business when someone types a service + local location in their search engine of choice (Google, Bing, etc.). (more…)