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Is Fixing Your Lead Generation Problem a Priority in 2023?

Did 2022 feel like a repeat of many previous years? Perhaps you didn’t get as many leads from your website as you think you should have. Or maybe you feel like you aren’t getting as many leads as your competitors?

The important question is – what happens if nothing changes next year?

Two-Step Process

If you want to change your results, you’ll need to do things differently. TWO THINGS have to happen for your website to consistently generate quality leads that turn into sales. Focus on these two things (more…)

Five Goals You Can Reach with Content Marketing

What Is Content Marketing?

Connecting from tablet to online content

If you read website development and digital marketing blogs these days, you are probably seeing a lot about “content” and “content marketing.” In the simplest terms, content refers to the text, images, and information that populates a website. But is that really all there is to content and content marketing?

(more…)

Are You Leveraging the Advantage of Google Search Console?

Search Console is a Google service that helps webmasters monitor, maintain, and troubleshoot their website’s performance in Google search rankings. The purpose of Google Search Console is to help webmasters understand and improve how the search engine sees your website.

Search Console offers tools and reports for the following actions:

  • Confirm that Google can find and crawl your site
  • Fix indexing problems and request re-indexing of new or updated content
  • (more…)

Could a Virtual Trade Show Concept Work for Your Business?

Trade shows have traditionally provided businesses in a broad range of industries with the opportunity to reach many pre-qualified potential buyers and connect with them, one on one. While highly effective for prospecting, trade show participation is also costly for businesses, considering employee travel costs, development of exhibits, and a host of other related expenses. The virtual trade show concept has removed that financial barrier, making the benefits of trade show participation available to a wider range of exhibitors and attendees. (more…)

Think Differently About Your Website Visitors

This week I came across an amazing statistic from Forrester Research…..

“For every $100 spent on driving traffic to websites,
companies spend only $1 trying to persuade those
website visitors to contact them.”

Wow…that’s not right, is it? There really are two parts in developing new business opportunities from your website. Sure, you absolutely have to attract targeted prospects to your site, but often the real challenge is to persuade them to contact you and not your competitors.

“Marketers report average conversion rates
of less than 1%.

That’s less than 1 out of every 100 visitors to your site who actually (more…)

Upright Salutes WPT Nonwovens

Upright is proud to salute our client, WPT Nonwovens, as they step up and take an active role in the fight against COVID-19. The Kentucky manufacturer of nonwoven fabrics is responding to the national emergency need for COVID-19 related medical supplies with the high volume production of surgical masks and N-95 respirator masks. Upon learning of requests from state and local officials for Kentucky manufacturers willing to assist with the production of much needed supplies for managing the COVID-19 crisis, WPT responded with immediate action.

The company has purchased two fully-automated machines, one for producing surgical masks and one for producing N-95 respirators. 5,000 square feet of their Beaver Dam facility has (more…)

How to Grow Your Business Online

Grow Your Business OnlineOnce a customer comes into your store or books an appointment, you are confident your team can deliver results…. but how do you get customers and grow your business online? You’ve got big dreams for your business, but when it comes to using digital tools to attract customers online, you’re not sure what to do. Get our top five tips to boost your revenue and audience.

1. Design your website for your users

Is your website serving you or your users? It must be the latter if you are going to attract customers online. Brainstorm user personas that represent your target audience, then tweak your site so it speaks to them. Have friends and family members use your website and alert you to any areas of confusion, so you can improve your website. (more…)

Online Lead Generation That Works

online marketingWhen someone hears the words ‘lead generation’, it can often be seen as an intimidating phrase. To us, lead generation is where we excel. But why do so many businesses and owners alike, get anxious when they hear such a term? According to Hubspot, ‘lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest is you company’s product or service.’ Sounds easy enough right? But when it comes to business owners who excel at their craft or trade, it’s often hard for them to imagine how they can excel at gaining customers via the internet.

However, it doesn’t have to be hard! With our help and your expertise, we will be able to successfully attract, convert and close these leads to help you obtain even more business.

How do we do it you ask? We’ve got plenty of ideas up our sleeves! (more…)

5 Ways to Build Trust as a Local Business

The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing business with retailers or service providers they know to be reputable, accountable, and concerned about their customers.

As a member of the community you serve, there are many things you can do to build trust as a local business.

1. Get Involved with Community Organizations

People recognize the value of strong community businesses. Demonstrate that your local business is committed your local neighborhood and you will earn the trust of local buyers. Depending on your available resources and budget, your involvement can include things like sponsoring a local sports team, hosting a fundraising event, or donating discounted products or services to support an organization. (more…)

Marketing automation is such a buzz word, but is it really useful?

automationThe biggest problem facing everyone today is time management. Every app, innovation, and “paradigm shift in synergy” results in the same thing… more time to do other things. This doesn’t always make life easier, sometimes it opens up the door for more responsibilities or creates unexpected outcomes. One Netflix employee even eliminated her own job she innovated with automation so much. The key is balancing automation with your schedule. Every sales process benefits the most from an ethic of care. I care for you and in turn you care for me. I am loyal to you first and in turn you will be inspired to be loyal to me. This is one mentality that works in many environments. (more…)

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