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Mastering Keyword Strategy to Maximize Sales

Relevant, high quality keywords and keyword strategy have always been at the heart of digital marketing programs. At every point in the marketing process, from lead, to sale, to customer retention, fruitful marketing content is built on effective keyword content to keep prospective buyers interested and engaged.  While keywords have remained a digital marketing constant, … Continued

Lead Scoring: Increasing Efficiency in Your Sales Funnel

Lead scoring is a valuable tool for optimizing the efficiency of digital marketing sales funnels. However fruitful a lead generation program is, the sales team has to devote a limited amount of time and resources toward evaluating those leads. Lead scoring involves systematically evaluating the potential value of prospects, so the team can focus on … Continued

The Five Biggest Digital Marketing Mistakes Beginners Make

The landscape of digital marketing is wonderfully accessible for businesses both large and small. Unfortunately, many businesses doing marketing on their own end up undermining their success due to common mistakes they aren’t even aware they’re making.  You can optimize the digital marketing opportunities that abound, as well as your potential profitability, by avoiding the … Continued

Attracting Quality Leads with Great Content

Today, business marketers have never had more opportunities for attracting quality leads with their sales content. The age of digital communication provides sellers with many avenues to reach prospects.  Video is one example of a digital marketing tool that has gone from beneficial to essential. According to a 2023 study, today 96% of marketers value … Continued

Boost Your B2B Lead Generation with Our 6-Week Course

The ability to generate high-quality leads from your website is the key to B2B success. Upright Training understands this and has crafted a lead generation training program designed to skyrocket your website leads by 300% or more. A new offshoot of Upright Communications, Upright Training has distilled our experience into a live interactive course designed … Continued

Strategies for Creating an Exciting and Engaging Careers Page

Looking to attract quality people to join your team? You’ll need to stand out from all of the other employers who are trying to draw from the same pool of talent. One of the best resources you have for attracting great employee prospects is your website’s Careers page. If your website is the virtual front … Continued

Competitive Analysis: Seven Ways to Effectively Track Your Competition

You know that running a successful business is not a passive endeavor. You continually evaluate your company’s success markers. Profit margin, material expenses, lead generation, and website conversion rates are indicators you follow closely. In addition to keeping an eye on your own business, are you also watching your competition? If you are not, you … Continued

Is Fixing Your Lead Generation Problem a Priority in 2023?

Did 2022 feel like a repeat of many previous years? Perhaps you didn’t get as many leads from your website as you think you should have. Or maybe you feel like you aren’t getting as many leads as your competitors? The important question is – what happens if nothing changes next year? Two-Step Process If … Continued

Five Goals You Can Reach with Content Marketing

What Is Content Marketing? If you read website development and digital marketing blogs these days, you are probably seeing a lot about “content” and “content marketing.” In the simplest terms, content refers to the text, images, and information that populates a website. But is that really all there is to content and content marketing?

Are You Leveraging the Advantage of Google Search Console in 2020?

Search Console is a Google service that helps webmasters monitor, maintain, and troubleshoot their website’s performance in Google search rankings. The purpose of Google Search Console is to help webmasters understand and improve how the search engine sees your website. Search Console offers tools and reports for the following actions: Confirm that Google can find … Continued


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