Content Development

Podcasts have been rising in popularity over the past few years – and for good reason.

Before delving into these reasons, let’s start by defining what a podcast is. A podcast is essentially an audio recording uploaded to a platform for people all over the world to opt into listening. The topics discussed are entirely up to you – like curating social media content. (more…)

In advising our clients on ways to improve their website visibility, we often find that including effective meta descriptions has been overlooked. Meta descriptions are very important for a few reasons. Adding meta descriptions to your website is a simple improvement that can greatly enhance not only rankings and visibility, but also increase the likelihood of someone clicking on your page in the search results.

The first step in writing more effective meta descriptions is understanding their purpose. It used to be that search engines were (more…)

For websites that are in the e-commerce market, it is imperative to have product pages that are user-friendly to potential buyers. There is little to no tolerance for pages that are not visually appealing and/or do not have a fast page loading speed. We have a few pieces of advice that you can use to make sure your product pages are bringing in revenue.

Invest In Quality Product Images

Seeing as your customer will be unable to feel and see your product in person, it is a good idea to hire a photographer who can capture an image that brings the product to life. A potential buyer should be able to visualize that product in real life. This could mean (more…)

Any business with a website and digital marketing strategy knows the importance of quality content. If you are responsible for your organization’s online marketing, you have probably read or heard about the importance of having a business blog. Business blogs are an excellent way to add quality content to your website and build your online presence.

While adding a blog to your website may not be difficult, too many marketers do (more…)

We live in a digital world where consumer and business markets are becoming increasingly oversaturated. In many industries, it can be difficult to gain a competitive advantage – we simply have too many choices! As a consumer, this fact can either be your saving grace or a thorn in your side. Regardless of the type of consumer you are, the number of choices only seems to be growing. Can video content be a way for your business to have a competitive advantage? Simply said, (more…)

Running out of ideas to post on your social media? Been there, done that. Following a social media schedule certainly makes life easier in the moment; but, the time and thought that goes into brainstorming future posts can be creatively exhausting.

If you feel like you have exhausted all potential post ideas, here are ten (plus) ideas that may spark some creative juices.

National Holidays

National holidays are among the easiest posts to create and schedule in advance. You can encourage your followers to purchase a product or service as a gift for a given holiday or simply wish them a good day. Another step up would be to theme the post around both the holiday and your business. For example, if you are an owner of a bakery, you can promote the cookies you have made specifically for mothers on Mother’s Day. Way to take that extra step! (more…)

There’s a lot of information out there on how to blog effectively, but sometimes it can feel like too much. Cut through the noise and focus your business blogging efforts with these 5 strategy tips.

1. Know Your Why

Why are you blogging? If you can’t answer this question, you can’t be an effective business blogger.

Spend time thinking about your goals and objectives for your blog. Are you looking to increase new clients, to grow your connection to your customers, to stand out in your industry, or some combination of the above? Once you can answer this, you can bring clarity to your blogging efforts. (more…)

Adding blogging to your digital marketing strategy delivers a 67 percent increase in leads, but those leads won’t turn into conversions unless you’re blogging for your audience. One of the key tells of a bad business blog is that it sounds like advertising. Here’s why blog posts that read like ads send bounce rate skyrocketing – and what you should do instead.

Why You Shouldn’t Blog Like Your Ads

When you’re starting a blog, your ads might seem like a shortcut to great blog posts. You know why your products and services are amazing, and your ads have all that information. (more…)

You know your content pages need keywords to get found in search….but you also know those pages need to be readable for a human audience, and not just machines. So how do you satisfy both audiences with keyword content pages that balance SEO-rich content with readability?

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The significance of social media messaging is increasing as the popularity of platforms like Facebook, Snap Chat, and Instagram continues to explode.

Marketing Sherpa reports that 85% of U.S. consumers said they used social media, and 58% of all those surveyed said they follow brands through social media. The specific breakdown translates to:

• 71% of people aged 65 and older
• 74% of people aged 55-64 years
• 85% of people aged 45-54 years
• 92% of people aged 35-44 years
• 95% of people aged 18-34 years

(more…)