Content Development
Attracting Quality Leads with Great Content
Today, business marketers have never had more opportunities for attracting quality leads with their sales content. The age of digital communication provides sellers with many avenues to reach prospects. Video is one example of a digital marketing tool that has gone from beneficial to essential. According to a 2023 study, today 96% of marketers value … Continued
Boost Your B2B Lead Generation with Our 6-Week Course
The ability to generate high-quality leads from your website is the key to B2B success. Upright Training understands this and has crafted a lead generation training program designed to skyrocket your website leads by 300% or more. A new offshoot of Upright Communications, Upright Training has distilled our experience into a live interactive course designed … Continued
Benefits of Integrating Podcasts into Your Business
Podcasts have been rising in popularity over the past few years – and for good reason. Before delving into these reasons, let’s start by defining what a podcast is. A podcast is essentially an audio recording uploaded to a platform for people all over the world to opt into listening. The topics discussed are entirely … Continued
Writing Effective Meta Descriptions
In advising our clients on ways to improve their website visibility, we often find that including effective meta descriptions has been overlooked. Meta descriptions are very important for a few reasons. Adding meta descriptions to your website is a simple improvement that can greatly enhance not only rankings and visibility, but also increase the likelihood … Continued
Boost Your Online Sales: Tips for Creating E-Commerce Product Pages
For websites that are in the e-commerce market, it is imperative to have product pages that are user-friendly to potential buyers. There is little to no tolerance for pages that are not visually appealing and/or do not have a fast page loading speed. We have a few pieces of advice that you can use to … Continued
Why Isn’t My Business Blog Working?
Any business with a website and digital marketing strategy knows the importance of quality content. If you are responsible for your organization’s online marketing, you have probably read or heard about the importance of having a business blog. Business blogs are an excellent way to add quality content to your website and build your online … Continued
Why You Should Include Video Content In Your Business Now
We live in a digital world where consumer and business markets are becoming increasingly oversaturated. In many industries, it can be difficult to gain a competitive advantage – we simply have too many choices! As a consumer, this fact can either be your saving grace or a thorn in your side. Regardless of the type … Continued
Ten Ideas That Your Business Can Post About On Your Social Media Platforms
Running out of ideas to post on your social media? Been there, done that. Following a social media schedule certainly makes life easier in the moment; but, the time and thought that goes into brainstorming future posts can be creatively exhausting. If you feel like you have exhausted all potential post ideas, here are ten … Continued
5 Tips for an Effective Blog Strategy
There’s a lot of information out there on how to blog effectively, but sometimes it can feel like too much. Cut through the noise and focus your business blogging efforts with these 5 strategy tips. 1. Know Your Why Why are you blogging? If you can’t answer this question, you can’t be an effective business … Continued
Your Blog Should Not Sound Like Advertising
Adding blogging to your digital marketing strategy delivers a 67 percent increase in leads, but those leads won’t turn into conversions unless you’re blogging for your audience. One of the key tells of a bad business blog is that it sounds like advertising. Here’s why blog posts that read like ads send bounce rate skyrocketing … Continued