Don’t Forget the Meta!

Posted by Jenn Sargeant

A site without a Meta description is only halfway optimized. In fact, each page needs a Meta description, so don’t just focus on the homepage. The Meta descriptions are HTML tags that provide a short explanation of the contents on the web page. Meta descriptions are used on search engine results pages, SERPs, to display a ‘teaser’ or preview of the page. You probably knew what a Meta description was and you didn’t even know it.

Here is an example:

The arrow points to our Meta description. The reason why I am saying your site is only halfway optimized if you are not using Meta descriptions because that is what draws in the user. It is important to spend quality time on developing the Meta descriptions. We need to shift from thinking about SEO and more about click throughs, related to the SEO industry. Let’s think more about what the user wants to see while searching.

At Upright Communications, we spend a great amount on forming the best Meta description for our clients. It is best to keep the description short and sweet following a 150 to 160 character count. Focus on keywords that are useful to the company but be careful to not keyword stuff or make it obvious. The description should be helpful for the user to better understand the page and to find what they are searching.

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