Reputation management takes being a purveyor of information one step further by tracking, monitoring, and willingly engaging in conversation via social media with those commenting on your goods or services. When done properly, social media reputation management builds your credibility with customers which ultimately strengthens trust in your brand.
First and foremost, obtaining Google reviews needs to be a priority. And every review, good or bad, should be responded to by a (more…)
A star rating scale, often out of five stars, is a quick way for customers to review a business’ product/service and/or their overall experience. Although this feature can give other potential buyers an idea of other buyers’ thoughts, without the presence of text to accompany the rating, it is difficult to conclude how accurate the rating is. This is where written/typed reviews come in to add clarity – a fusion of both is ideal. It may be scary to give your customers this much power over your business’ reputation; however, it is crucial to facilitating a relationship with your customers.
According to a study by Womply, businesses that have multiple platforms or listings on sites that allow for customer reviews may find themselves bringing in more revenue. These digital platforms give businesses the opportunity to (more…)
Receiving negative feedback in any shape or form is inevitable. Things go wrong, people have bad days, yada yada, but how you handle the negative feedback is what can make or break the resolution. It’s said that it is 25 times more expensive for a company to acquire a new customer than to keep an existing one, making ongoing investments in customer satisfaction a priority. (more…)
Search engine optimization practitioners theorize each day what search engines use as ranking leverage. There are about 200 factors that search engines take in to consideration and none of these factors are on public display. It’s the SEO practitioner’s job to assess each site and do their best to follow best practices to help their account score the top placement on search engines. Best practices include making sure factors such as click through rates, page speed, link signals, etc. are worthy of a ranking ‘point’.
One factor that does in fact result in ranking placement are reviews. ReviewJump founder, Tyler, analyzed over 22,000 local business listings to see if the theory of having reviews has an impact on rankings. The result of his research? The theory is true. Reviews = rankings. The listings that populate higher on search results have significantly more reviews than those not making the ‘cut’ for the 3 location listing pack. (more…)
Gaining business reviews is incredibly helpful for gaining more business. Of course, you’ll want to get all the positive reviews that you can. Reviews on Google, Yelp, Facebook, Bing, etc., are helpful for when a potential customer is shopping around and stumbles upon your business online. A glowing amount of reviews will instill their trust in you before they even make an action, such as a phone call. The big question is… how do we get reviews?
Every single person who is searching online for a product or service has a 2 second attention span. As soon as a potential buyer goes to a new website, that site has 2 seconds to engage the visitor enough to stay on that website. 2 SECONDS! In the past, companies have used cheap gimmicks and marketing tactics to keep you on their site, but people are smarter now. To really keep a person engaged and reading what you have to say online, you have to build loyalty and trust.
Online shopping, digital marketing, social media and dynamic websites have changed how people interact with a company. There is no face to face business meeting or consulting call anymore; we live in a world where your website and online activity is doing 90% of the talking for you. (more…)
It’s very common for business owners to notice a negative review and not know how to respond or handle it. In fact, many business owners opt out of displaying or asking for reviews because they don’t know how to respond to negative reviews. We are here to tell you to not fear the negative review!
Negative reviews happen and sometimes it has nothing to do with the service the customer received. Some people are just looking for a way to channel their attitude and leaving a bad review may be their outlet. It is true that potential customers form an impression of a business based off of reviews before even visiting the business. With that being said, you wouldn’t want to leave a bad review just floating around cyber space. Respond to it! That’s right, respond to the bad review. (more…)
Reviews have always been a part of businesses – whether online, word of mouth, in a magazine, whatever it may be, they affect the way in which consumers make decisions. Sites like Google, Yelp and other directories pride themselves on their reliable reviews that help users make the best purchasing assessment! Gaining reviews has now become a way of life. And above all else, it’s a good business management practice to stress. Just recently, however, reviews really seem to be in the forefront of conversation- specifically online reviews. Small business owners need to make sure they’re taking advantage of all the different review options, making efforts to earn quality reviews, and communicating with the team about updating and managing comments.
We’ve written a blog on how to get reviews for your business and we’ve also written a blog on how to face the negative ones…. But do you know how important these reviews really are to your business success? (more…)
We live in a world where people depend more and more on resources found on the internet. Looking for a new restaurant around town? Google “restaurant” to see what pops up. Will you try the restaurant that has bad reviews about a dirty kitchen or try the restaurant that has great reviews about the service?
It is important to do your best to get reviews. The people who really need and want to know how great you are, are the complete strangers who haven’t chosen your company for your services. The people who are Googling your location + services. (more…)
Now more than ever, people are relying on online reviews before making a purchasing decision.
In fact, “84% of consumers said they were more likely to check online for reviews prior to making a purchase compared to twelve months ago”, according to a recent survey by Brand Reputation.
Because of the growing popularity of online reviews, companies have been working hard to encourage their happiest customers to share what they think about their business!
Most recently GetListed.org came up with the idea of “Review Wednesday” where you take a few minutes every Wednesday to write a review on Google Places for a favorite small business of yours. After you do that, log on to your Twitter account and share it. Remember to use the hashtag #RWX when Tweeting.
If you aren’t sure how to find direct links (like Mary Bowling’s in the example above) to your Google Reviews, please check out this video: