Search Engine Marketing
Meta Descriptions – The Overlooked Content You Need
If you have a website and have looked at ways to increase its visibility, you have probably heard about meta descriptions. Meta descriptions are a very important SEO element, but since they are a “behind the scenes” feature, they are often overlooked by webmasters. Adding meta descriptions to your website is a simple improvement that … Continued
Adding Video Content – Post or Host?
By now we all have heard that videos are a great way to add valuable, Google rank-worthy content to a website. These videos can include customer testimonials, product demonstrations, tutorials, or anything else that will get potential customers interested in your business, products, and services. Once you decide on a few ideas and make some … Continued
Most Visible Websites on Google in 2015
What were the most visible websites on Google in 2015? Which sites improved the most in Google top rankings? A recent report published by Dr. Peter Meyers of Moz provides an interesting look. For the study, a 10,000-keyword daily Google tracker was used to determine the top domains with the most page-one Google real-estate. The report shows … Continued
2015 Google Local Search Update
By now you may have noticed a change in Google’s local search results. On August 6th, Google released an update to the way in which it displays business options for locally focused searches. The primary change is that we no longer see the familiar 5-pack or 7-pack of results because Google has reduced the pack … Continued
Create a Google Plus Page for your Business in 2015
You’re a busy businessperson. You don’t have time to read commentary and speculation on the future of Google+ (or you can read our blog ;-)). You just want to know how to create a solid Google+ Page for your business. Because it gives your business vital local visibility. And you’re smart like that. Let’s proceed with these … Continued
Discovery of the Week – Google Reverse Image Search in 2015
Have you ever seen an image on a blog or social media site and wonder where you’ve seen it before? Or maybe you have an image on your computer and you want to know where you originally found it? Google has a tool called ‘Google’s Reverse Image Search’ which allows you to upload or put … Continued
Mobile Search – Google Goes Light for Slow Connections
As mobile search becomes more widely used, Google is giving it more attention. They recently announced an upcoming expansion of the use of mobile-friendliness as a ranking signal, and have also begun to tailor search results based on app usage with app indexing. While advancements in search technology have kept Google in the top position, the search … Continued
The Local Search Advantage You May Be Missing
Appearing in a top position on the first page of search results is a key SEO goal for any online marketer. This quest is especially important for businesses targeting local search gains, whose customers rely primarily on local search to find goods and services they need. When it comes to Google search, your business Google+ … Continued
Anchor Text on Your Site
Anchor text links have been known to have a lot of ‘search engine ranking’ juice. It is one of the search engine optimization tools that has been around for the past ten years or so and continues to have ranking leverage. An anchor can be spotted easily in content because it is usually underlined in … Continued
Google Looks at Mobile User Experience in 2014
At the risk of sounding like my grandparents, I can remember the days when I would lug out a huge yellow directory whenever I needed to find a dry cleaner, mechanic, or florist, and flip through page after page of businesses. When I compare that to turning on my laptop, typing in a two or … Continued