Posted by Colleen Frye & filed under Content Development, Reputation Management, Search Engine Marketing.

Online ReviewsReviews have always been a part of businesses – whether online, word of mouth, in a magazine, whatever it may be, they affect the way in which consumers make decisions.  Sites like Google, Yelp and other directories pride themselves on their reliable reviews that help users make the best purchasing assessment! Gaining reviews has now become a way of life.  And above all else, it’s a good business management practice to stress. Just recently, however, reviews really seem to be in the forefront of conversation- specifically online reviews. Small business owners need to make sure they’re taking advantage of all the different review options, making efforts to earn quality reviews, and communicating with the team about updating and managing comments.

We’ve written a blog on how to get reviews for your business and we’ve also written a blog on how to face the negative ones…. But do you know how important these reviews really are to your business success?

According to a new, 2014 study by BrightLocal, online reviews are more important than we could have ever imagined:

  • 88% of people have read reviews to the determine the quality of a local business
  • 72% of consumers say that positive reviews make them trust a local business even more
  • A whopping 88% say they trust online reviews as much as personal recommendations
  • 72% of users will take an action after reading a positive review
  • Reliability, expertise and professionalism are the most important reputation traits for a local business

In addition, BrightLocal also focused on how the actual star rating on a review can play a very large part in what consumers think of your business:

Here are some key takeaways:

  • 20% more consumers are willing to look at a 4-star business over a 3-star one
  • More women will use a business with a 3-star rating or less than men will
  • 35-54 year olds are more likely to use a local business with a 2-star rating over any other age group

 


Related Posts

Boost Your Online Sales: Tips for Creating E-Commerce Product Pages

For websites that are in the e-commerce market, it is imperative to have product pages that are user-friendly to potential buyers. There is little to no tolerance for pages that are not visually appealing and/or do not have a fast page loading speed. We have a few pieces of advice that you can use to… Read more »

How You Can Improve Your Reputation Management

A star rating scale, often out of five stars, is a quick way for customers to review a business’ product/service and/or their overall experience. Although this feature can give other potential buyers an idea of other buyers’ thoughts, without the presence of text to accompany the rating, it is difficult to conclude how accurate the… Read more »

7 Ways to Improve On-Page Optimization

An important and essential part of SEO is on-page optimization. Many elements factor into a successful formula for on-page optimization. At Upright, we often see clients who are doing things to improve their online presence ranging from adding content to complete website redesigns, only to find the results from their efforts disappointing and frustrating. Part… Read more »

Why Isn’t My Business Blog Working?

Any business with a website and digital marketing strategy knows the importance of quality content. If you are responsible for your organization’s online marketing, you have probably read or heard about the importance of having a business blog. Business blogs are an excellent way to add quality content to your website and build your online… Read more »

Why You Should Include Video Content In Your Business Now

We live in a digital world where consumer and business markets are becoming increasingly oversaturated. In many industries, it can be difficult to gain a competitive advantage – we simply have too many choices! As a consumer, this fact can either be your saving grace or a thorn in your side. Regardless of the type… Read more »