Posted by Colleen Frye & filed under Content Development, Reputation Management, Search Engine Marketing.

Online ReviewsReviews have always been a part of businesses – whether online, word of mouth, in a magazine, whatever it may be, they affect the way in which consumers make decisions.  Sites like Google, Yelp and other directories pride themselves on their reliable reviews that help users make the best purchasing assessment! Gaining reviews has now become a way of life.  And above all else, it’s a good business management practice to stress. Just recently, however, reviews really seem to be in the forefront of conversation- specifically online reviews. Small business owners need to make sure they’re taking advantage of all the different review options, making efforts to earn quality reviews, and communicating with the team about updating and managing comments.

We’ve written a blog on how to get reviews for your business and we’ve also written a blog on how to face the negative ones…. But do you know how important these reviews really are to your business success?

According to a new, 2014 study by BrightLocal, online reviews are more important than we could have ever imagined:

  • 88% of people have read reviews to the determine the quality of a local business
  • 72% of consumers say that positive reviews make them trust a local business even more
  • A whopping 88% say they trust online reviews as much as personal recommendations
  • 72% of users will take an action after reading a positive review
  • Reliability, expertise and professionalism are the most important reputation traits for a local business

In addition, BrightLocal also focused on how the actual star rating on a review can play a very large part in what consumers think of your business:

Here are some key takeaways:

  • 20% more consumers are willing to look at a 4-star business over a 3-star one
  • More women will use a business with a 3-star rating or less than men will
  • 35-54 year olds are more likely to use a local business with a 2-star rating over any other age group

 


Related Posts

Why Isn’t My Business Blog Working?

Any business with a website and digital marketing strategy knows the importance of quality content. If you are responsible for your organization’s online marketing, you have probably read or heard about the importance of having a business blog. Business blogs are an excellent way to add quality content to your website and build your online… Read more »

Why You Should Include Video Content In Your Business Now

We live in a digital world where consumer and business markets are becoming increasingly oversaturated. In many industries, it can be difficult to gain a competitive advantage – we simply have too many choices! As a consumer, this fact can either be your saving grace or a thorn in your side. Regardless of the type… Read more »

The Evolution of Search: Keywords to Questions

Search engine optimization, also widely known as SEO, is the process of maximizing your website’s visibility in order to rank well in organic search results. Organic, in this sense, refers to unpaid exposure in the results of a search. Businesses have the option to pay for their site to be easily visible in the “Sponsored”… Read more »

Ten Ideas That Your Business Can Post About On Your Social Media Platforms

Running out of ideas to post on your social media? Been there, done that. Following a social media schedule certainly makes life easier in the moment; but, the time and thought that goes into brainstorming future posts can be creatively exhausting. If you feel like you have exhausted all potential post ideas, here are ten… Read more »

How Population Density Effects Local Rankings

If you’ve done everything right with SEO yet haven’t seen the promised impact, you may be wondering what else you can do. Unfortunately not all factors are in your control and that includes company location and local population density. See how the population density affects search results and what to tweak to rank well in… Read more »