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Boost Your B2B Lead Generation with Our 6-Week Course

The ability to generate high-quality leads from your website is the key to B2B success. Upright Training understands this and has crafted a lead generation training program designed to skyrocket your website leads by 300% or more. A new offshoot of Upright Communications, Upright Training has distilled our experience into a live interactive course designed … Continued

Are You Leveraging the Advantage of Google Search Console in 2020?

Search Console is a Google service that helps webmasters monitor, maintain, and troubleshoot their website’s performance in Google search rankings. The purpose of Google Search Console is to help webmasters understand and improve how the search engine sees your website. Search Console offers tools and reports for the following actions: Confirm that Google can find … Continued

Advanced Analytics for Forms

The subject of website analytics is very important for every company that wants to gauge their online success.  Everyone who wants to succeed is doing it, and software like Google Analytics can provide you with a plethora of information about your site and its engagement.  Is there more that you can be doing though?  The … Continued

How is Your Dwell Time?

Many, many factors contribute to a website’s success.  Search marketers agree that user interaction is one of those important factors, with dwell time being one of the key metrics Google utilizes to measure that interaction. So, what is dwell time?  Most people assume it’s the amount of time a visitor spends on your website but … Continued

What % Click Search Results in Positions 1-10 in 2011?

The stat was ingrained in my mind.  That 89% of search engine users clicked a result on Page 1. But a new study, published recently by Slingshot SEO, debunks that old statistic.  Reported today by thought-leader Search Engine Watch, the number of people who click on results from Page 1 of search results is now … Continued

Google+ (A New Social Platform in 2011)

Google+ is a new social platform which many see as Google’s answer to Facebook. There are several components to the free product, launching now and over the next several months: 1) CLICK TO SHARE The first feature (available now to all Google users) is the ability to “+1” Google search results. Enable this feature, and … Continued

Bing & Yahoo Alliance in 2010: Key Facts

Starting this week, Yahoo search results have a new label: “Powered by Bing.”  What?!  Yahoo and Microsoft’s Bing once were two search engines vying for 2nd in market share, behind all-powerful Google.  Their limited alliance —  centered upon Yahoo’s adoption of Bing’s search technology and advertising display — is a major attempt to offset Google’s … Continued

comScore Search Website Trends, February 2010

Last month comScore, an online market research group, published fascinating trends in what it calls expanded search usage. Expanded search refers to websites (including but not limited to search engines like Google, Yahoo and Bing) on which searches are performed.  The chart below will help you understand this definition more fully.  The purpose of this … Continued

Low-Cost Site Usability Testing

1,000,000 visitors are useless…if none becomes a sales lead. So Upright designs sites for easy navigation, integrating keywords logically to provide the solution to each visitor.  We analyze visitor behaviors monthly to uncover areas of statistical difficulty.  And as weak spots are suspected, we utilize Google Website Optimizer and live usability tests.  (Notably, we code … Continued

Ranking Reports are Dying A Slow Death, So Watch Those Metrics!

A few months ago, I wrote a nice little article called “Don’t Sweat the Rankings So Much. Metrics is the Answer” where I offered a bit of advice to stop worrying so much about where you rank and start focusing more on metrics.  I predicted that in the next year or two, to be prepared … Continued

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