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Mobile Marketing

Google’s Mobile-First Indexing – 5 Things You Should Know

Mobile-first indexing was announced by Google in 2016. Since that time there have been a number of developments and updates.

Person holding a phone on the home screen

What is Mobile-First Indexing?

According to Google Developers, mobile-first indexing means:

“Google predominantly uses the mobile version of the content for indexing and ranking. … Since the majority of users now access Google Search with a mobile device, Googlebot primarily crawls and indexes pages with the smartphone agent going forward.”

Here is a quick summary of the 5 things you should know about how mobile-first indexing works and how to prepare. (more…)

Your Website’s Mobile Speed Is Very Important

mobile website usersGoogle has just revealed that the Speed Update, previously made public in January of this year, is rolling out for all users as of this week.

While page speed has been a large ranking factor on desktops for quite a while, this is officially the first time it will have an actual  impact on mobile rankings. Google’s main focus time and time again is user experience, so this newest rollout is just another way for Google to ensure that their search engine results are showing the most relevant and user-friendly websites.

In a post written by Google, they do share with users possible tools and services that can be considered to see if your website is up-to-speed, which is an added benefit to those who may not know how the site is performing. (more…)

3 Reasons Why Mobile-Friendly Websites Help Local Business

Mobile search has become the preferred way people look for things on online. In May of last year, Google confirmed that mobile search queries officially surpassed desktop searches. Responsive design mobile-friendly websites have become essential for being competitive in the online marketplace. Businesses with websites that do not display correctly on a smart device will not even keep a visitor on the site, much less persuade them to become a customer.

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Two Resources for Mobile Optimization

The significance of mobile friendly search has been an SEO focal point for awhile now, and the importance of this trend seems only to be getting stronger. As we recently reported57% of users are accessing search engines using a mobile device, and a quarter of U.S. users report using only their mobile devices for online search. Google has remained in front of this trend, rolling out yet another update this month, aimed at helping mobile users find more relevant and mobile-friendly pages. If you have not yet optimized for mobile, now is the time.

If you are in need of assistance with developing a mobile-friendly site, Google has made two helpful tools available, which you can access at any time: the Webmaster Mobile Guide and the Mobile-Friendly Test. These easy-to-use resources provide guidance on how to improve or begin developing your mobile site.

google mobile test (more…)

Keeping Up With the Joneses – Mobile Marketing

Did you know that 57% of users are using their mobile devices to search the internet each and every day? In fact, 90% of American adults own a cellphone or other type of mobile device, but only 75% of adults have a computer to access the internet making a cell phone the perfect way to search for products and services online. They are searching for companies, just like you!

Have you and your business ever considered mobile marketing?  Do you know what mobile marketing is?  Mobile marketing is basically just getting your company information in the forefront of mobile phone users.  Don’t get left in the dust.  Let’s look at some convincing statistics as to why you should consider mobile marketing: (more…)

PSA: Don’t Stop Updating Your Website for Mobile

At the risk of sounding redundant, improving mobile experience should still be at the forefront of website development. At Upright we’ve seen many of our clients percentage of mobile visitors rise and rise over the past few years just as we expected. However, we are still surprised that this trend doesn’t seem to be slowing down for any of our clients. In a particular case, I have seen upwards of 70-80% of total visitors coming to a site on mobile phones and tablets.

Phones and tablets are now more affordable and powerful than any laptop that came out more than 5 years ago.  They are reliable and  91% of adults in the U.S. keep their smartphones within arm’s reach  (Source: Morgan Stanley). There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush (Source: Mobile Marketing Association Asia).

It’s time to get serious about your mobile presence! (more…)

Google Launches Accelerated Mobile Pages

stopwatchGoogle has launched its latest initiative in moving toward an increasingly mobile-centric internet – Accelerated Mobile Pages (AMP). The Google Accelerated Mobile Pages Project, announced last October, is an open source initiative that focuses on dramatically improving the performance of the mobile web.  The objective is to have web pages with rich content such as video, animations and graphics, to load instantaneously alongside smart ads. The AMP HTML platform removes  most elements, such as JavaScript, which cause web pages to load more slowly on mobile. As with any Google development, the question is what Accelerated Mobile Pages mean for online marketers.

AMPProject.org reports that AMP HTML pages load between 15% and 85% faster than non-AMP pages. Unfortunately this speed comes at a cost. According to Search Engine Watch, “by stripping down the experience of using the mobile web, Google is stripping out a lot of the infrastructure advertisers and marketers currently depend on to deliver impactful brand messages to users.” (more…)

Mobile Search – Google Goes Light for Slow Connections

As mobile search becomes more widely used, Google is giving it more attention. They recently announced an upcoming expansion of the use of mobile-friendliness as a ranking signal, and have also begun to tailor search results based on app usage with app indexing.

While advancements in search technology have kept Google in the top position, the search engine’s popularity has largely been due to their focus on optimizing user experience. (more…)

Your Mobile Website is Ready! What Comes Next?

responsivedesignOnce you have your responsive design mobile website online, you may be wondering if your work is done. You can answer that question by considering ways you can enhance your mobile website usability.

  • Are there ways to make the mobile user experience even better?
  • What specific tasks might only mobile users need to complete?
  • Can mobile users complete their goals easily?

(more…)