Link building: Promote Your Own in 2009
A marketing campaign with nowhere to go? In need of low-cost, easy techniques to broaden your customer base? Look no further than your website, and the SEO tool known as link building.
Upright featured in 2009 Smart Business Magazine!
Smart Business magazine recently turned to Upright Communications while researching its November 2008 article, “Lost and Found.” One of only two Cincinnati companies highlighted, the goal of the article is to encourage SEO, with input from local experts. The magazine interviewed Greg Frye, president of Upright. Check out his insight! Much of the column lists … Continued
Blogging and Social Networking – How to Create A Buzz
Social media or social networking is basically a type of word of mouth marketing. You’re more likely to purchase a product or service, or become more loyal to a brand if you get a positive recommendation from a friend or family member. The internet has allowed us to expand this friend base to more than … Continued
Ranking Reports are Dying A Slow Death, So Watch Those Metrics!
A few months ago, I wrote a nice little article called “Don’t Sweat the Rankings So Much. Metrics is the Answer” where I offered a bit of advice to stop worrying so much about where you rank and start focusing more on metrics. I predicted that in the next year or two, to be prepared … Continued
New Sales = Fast Lead Follow-up
The number one New Years Resolution for many business-to-business companies is to generate more qualified leads for their sales teams. Id like to add a second part to that resolution: follow-up fast with the leads that you receive. There was a great post recently on Bryan Eisenbergs blog, GrokDotCom, which detailed the poor state of … Continued
2008 Google Image Labeler – Help Google Image Search
I just noticed this cool feature on Google – the Google Image Labeler. It’s Google’s way of getting its users to help improve their image search feature on their site. If you’ve used Google in the last two years, you have seen images being blended into certain search results. And we’ve been saying for years … Continued
Get LinkedIn! Now You Can Add A Company Profile in 2008
If you don’t already have a LinkedIn profile, you need to get one. And if you already have a profile, but you’re wondering how you can create a listing for your company, then here’s the answer. Until recently, LinkedIn didn’t offer an easy or clear way to add a Company Profile. On November 18th, they … Continued
Web Site Usability Testing – Overview
A usability study or usability test is a great way to learn from a sample of real people to provide a better user experience with your web site. When you work closely on a project, sometimes it’s difficult to take a step back and view a web page or site as a normal user would. … Continued
Upright Communications to Sit on Social Media Panel at 2008 Digital Hub “Non-Conference”
The ADCLUB of Cincinnati’s Digital Hub Initiative will be hosting a “Non-Conference” Conference on November 14-15, 2008 in downtown Cincinnati at the Hyatt Regency Hotel along with downtown area pubs. The focus of the conference will be, as DHI says, “all things digital” and the goal is to make this a fun and exciting event … Continued
Link Building Strategies 101
We all know that links are important. So important, in fact, that your site probably won’t rank well unless you have a solid base of quality incoming links to your site. When site owners started to realize how important inbound links are, the mad dash to build up those link numbers began. And along with … Continued