Conversion Optimization
Boost Your B2B Lead Generation with Our 6-Week Course
The ability to generate high-quality leads from your website is the key to B2B success. Upright Training understands this and has crafted a lead generation training program designed to skyrocket your website leads by 300% or more. A new offshoot of Upright Communications, Upright Training has distilled our experience into a live interactive course designed … Continued
Strategies for a High Converting Shopping Page
Creating an effective shopping page involves multiple things working in concert to generate the most interest, and ultimately conversions to sales. In a post on optimizing product pages for performance, Shopify identifies four key elements of a shopping page: product, brand, copy, and page design/user experience. The article goes on to outline 11 strategies to … Continued
How Onsite Search Boosts Conversions
Approximately one-third of your website visitors will perform a web search, and those who search are twice as likely as non-searchers to convert. Why? There’s not much data on this — onsite search is somewhat neglected — but likely, those who search are intent on finding something ASAP. They are ready buyers or prospective clients … Continued
Most Effective Call-to-Action Strategies
Are your call-to-actions working? If you’re not sure, then the answer is no — so try these strategies for effective call to actions to boost your conversions. Show Users How it Works You can talk all you want about why your service is killer, but what website visitors really want is to see it in … Continued
Three Options for Competitive Differentiation
Your buyers are in control, and you know it. When someone can anonymously go online and investigate everything about you, your products and your competitors before deciding whom they will contact, that is control! There’s nothing wrong with that, and it will certainly be that way for the foreseeable future, but in that environment, how … Continued
Digital Transformation: Finding Joy in Continuous Change
Digital transformation – the phrase on the tip of every tongue. It is a term to describe the massive shift in business activities caused by adopting digital technologies. A popular buzzword since 2014, the phrase “digital transformation” itself is confusing. Let us start by clearing misinformation. Digital transformation is more easily understood as a passive phenomenon. … Continued
Measuring Site Usability
Did you know that site usability is one of the most important facets to a website? In fact, so important that it ‘outranks’ your sites rankings. Even if your top keywords rank well, if the site doesn’t flow and work for the potential customer, then you have lost their business. There are several crucial things … Continued
Easily Testing Website Success
One major advantage in creating a website today versus ten years ago is the ability to make major edits and changes easily. Websites live and die by site visits, form fills, and phone calls from the website; but when you want to redesign anything on your website you run the risk of losing the potential … Continued
Adding Video Content – Post or Host?
By now we all have heard that videos are a great way to add valuable, Google rank-worthy content to a website. These videos can include customer testimonials, product demonstrations, tutorials, or anything else that will get potential customers interested in your business, products, and services. Once you decide on a few ideas and make some … Continued
Instead of Guessing, Try User Testing
Written by Michael Hostiuck & Erin Meyer One of the best advantages website marketing has to offer is the flexibility to make changes. If something isn’t working, you can change tack and try a new strategy. The problem is knowing whether or not your new strategy will work any better than the previous one. User … Continued