Link Building Strategies 101
We all know that links are important. So important, in fact, that your site probably won’t rank well unless you have a solid base of quality incoming links to your site. When site owners started to realize how important inbound links are, the mad dash to build up those link numbers began. And along with … Continued
Twitter, Tweets, Twits, Twittequette… huh?
If you’re the slightest bit geeky like myself, you’ve probably heard about Twitter. A few months ago when this micro blog of sorts came out, the general consensus was, what’s the point? You sign up for an account and follow people (which kind of seems like stalking them) and you have 140 characters to “tweet” … Continued
Google Launches Web Browser in 2008: Google Chrome
One step closer to taking over the world… Google announced their new web browser called Google Chrome on September 1st. They even launched a cool little comic book to help explain this new browser. In an effort to provide a browser that runs faster and more efficiently than existing browsers, Google has made a leap … Continued
2008 Google Insights for Search – Great new keyword research tool!
Google recently launched a cool new tool called Insights for Search which allows you to compare search patterns and trends across regions, categories, and time frames. With this tool, you can gain a lot of useful insight into what people are searching for, where they’re searching for it, when they are searching for it, and … Continued
Don’t Sweat the Rankings So Much. Metrics is the Answer
It is a common practice of SEO companies to report on a client’s search engine rankings. For the most part, this has been an effective way to measure success. But what does a #1 ranking really guarantee? It doesn’t always guarantee traffic or sales. If you rank well for a keyword that no one is … Continued
Optimizing for the Long Tail
The long tail effect is what happens when your site starts ranking for a ton of keyword terms that you didn’t really focus on optimizing for. What’s cool about the long tail is that it can account for half or more of your traffic from the search engines. That’s right – 50% or more of … Continued
Balancing Functionality and SEO in Website Development
I wish I had $3.75, so I could at least buy a gallon of gas, for every time we’ve met with a prospective client that just had a new website built, only to find it was nowhere to be found on the search engines. The websites were generally well branded, had a good look & … Continued
How to Spot a Bad SEO Firm
Eric Enge of Stone Temple Consulting recently made an interesting post in his “Ramblings About SEO” blog titled “11 Ways to Recognize a Bad SEO Firm”. We liked it enough to share it with our readers as well. Here’s our summary of what he had to say, but you can also click the link above … Continued
Are you linked to a bad neighborhood?
You probably already know that inbound links to your site are good, and a quality inbound link from a topic-related site can bring great quality traffic and even help your search engine rankings. What you might not have known though, is that linking out to other quality sites within your subject can also help your … Continued
SEO Myth #3 – If I put my keywords in my meta tags, this helps my rankings
It’s surprising that people still believe that meta tags are how you get your site ranked. If you’re not in the business of SEO, though, this common misconception is widely accepted. However, all SEOs know that all the major search engines completely ignore the meta keywords tag. And if you find an SEO that doesn’t … Continued