After a 3 hour time change that has me guessing what day it really is, delayed and re-routed flights, a frightening ride in an airport shuttle, and almost losing my luggage, it’s amazing how sunshine can brighten your day. That’s right… sunshine. Santa Clara California, the location of the Search Marketing Expo, is sunny and feels like spring time. Day 1 of SMX West has been enlightening in more than one way.
Day 1 was a full 12 hour day jam packed with exciting sessions about search marketing. I attended three sessions on blended search and one on link building strategies. Time flies when you’re having fun, or in this case, learning about search marketing! I just couldn’t wait to share some highlights of the day.
I’m heading out west again the week of February 25th. This time for Search Marketing Expo West, which I am very excited about. Not only because I get to escape the snowy unpredictable Cincinnati weather for a week, but I’m looking forward to the advanced level of a search engine marketing conference.
SMX West is said to be the “must-attend” interactive and search engine marketing event of the year on the West Coast, delivering superior value to conference delegates and exhibit hall attendees alike.
Google’s Analytics Evangelist, Avinash Kaushik recently discussed some interesting updates related to trends in Google’s user stats. Avinash said, “the average number of keywords per query has gone from 3 to 4 words per query on average for the first time ever!”
So, what does that mean for optimization and are you freaking out because you think we’re going to tell you next that your site needs a complete overhaul? Relax, this is a good thing and here’s why…
Let’s say you’re searching for a site that sells chocolate chip cookies. You type in the keyword term cookies and 9 of the top 10 sites are about internet cookies. What do you do? Most likely, you would type in a more specific keyword phrase until you find the results you’re looking for. Well, Avinash says that the length of these more specific phrases has gone up to 4 words on average. This behavior was explained in a study by iProspect of search engine user behavior over the last few years, when they said “In the case where an initial search is unsuccessful, 82% of search engine users will re-launch their search using the same search engine as they used for their initial search, but add more keywords to refine their subsequent search.
Hi, and welcome to the Upright Communications Online Marketing Blog! There are 75,000 new blogs created every day (including this one today), and many millions more already up and running. Should you join the crowd and have a blog for your business? The short answer is yes! At least you should seriously consider it as we have.
Why? A blog can help establish credibility for your business and provide the opportunity for you to show off your expertise. While your web site can demonstrate your product/service knowledge, a blog allows you to communicate directly with your customers and prospects without being limited to the strict boundaries of your web site navigation. Your blog can be a diary of your current thinking on a wide range of topics that relate to your business and your markets. It can help to establish your business as a “subject matter expert“.
And search engines love blogs too because the information is current. Just like your web site, your blog can be optimized to attract search spiders and provide another source of driving visitors to your site. Here’s an article that you might find of interest on SEO for Blogs.