SEO and CMS – Top 5 Features to Look for in a CMS Package
Control can be a good thing. And, when it comes to your website, being able to add or update content yourself is a particularly inviting form of control. That is why more and more businesses are opting for a Content Management System (CMS) when developing a new website.
Twitter Username Tips
So many questions about Twitter, so little time. They come at me like I was drinking water from a fire hose. Ouch. But they are all good questions, so I’ll try to tackle them one at a time. When you sign up for Twitter, you have to create a username. So what should it be? … Continued
HARO – Share Your Business with the Media Today
We are discovering an important new tool and are excited to share it with you. It’s called HelpAReporter.com (HARO). Visit this website and subscribe right now – you won’t regret it! What? Journalists who write blogs and books, for newspapers and magazines, use HARO to post their latest assignments. Subscribers (like me) receive 2-3 emails … Continued
Earth Day Client Spotlight – Spectrum Energy
Spectrum Energy, Inc. turned to Upright several months ago to develop a new website. Spectrum is a power plant development company that has built plants all over North America, including eco-friendly biomass and biodiesel plants. Details of Spectrum’s success with green technology are on their new site. Spectrum was fresh on my mind this Earth … Continued
Get A Job Using LinkedIn and Twitter
Those of you in full job search mode right now can benefit from a wealth of online resources when trying to land a great job. Don’t let the current economic status hold you back because if you look, there are jobs out there, and many of them are posting them online… and not just at … Continued
How to Get Listed in Google Places in 2009
I hear this question all the time – “How do I get my site to show up in Google Places?” What this question refers to is the Google Local listings that you see blended into the search engine results when Google thinks you’re searching for a company in your area. Let’s say you need a … Continued
Organic vs. “Pay-Per-Click” Marketing
By now, most people recognize the 2 main types of search engine results: 1) organic listings (local or #1-10 down results page) 2) pay-per-click (PPC; paid ad results). Not you? No prob. Let’s compare…
Searching for New Customers in the Recession? – From eMarketer
“It makes sense when you think about it. As tough times force many customers to buy less (and to be pickier about what they do buy) search is becoming ever more important to marketers.” Read more from the 2/25/09 eMarketer article: Searching for New Customers in the Recession
Google: Up, Up & Away
Did use of the verb “Googling” cement your switch from Yahoo (or Altavista), back in 2002? Or are you proudly using a “mix” of search engines, showing no loyalty to one over the other? If you show no preference to one search engine today, the New York Times is surprised. The Times, along with many … Continued
5 Ways to Use Twitter to Get More Customers
Today on the ShoeMoney Blog there was a great post by Brian Norgard called “5 Ways To Find & Acquire Customers On Twitter“. I recommend that you click over and read his blog post. But first, we’ll summarize what Brian said here, and add a few comments of our own on a few great ways … Continued