Hi, and welcome to the Upright Communications Online Marketing Blog! There are 75,000 new blogs created every day (including this one today), and many millions more already up and running. Should you join the crowd and have a blog for your business? The short answer is yes! At least you should seriously consider it as we have.
Why? A blog can help establish credibility for your business and provide the opportunity for you to show off your expertise. While your web site can demonstrate your product/service knowledge, a blog allows you to communicate directly with your customers and prospects without being limited to the strict boundaries of your web site navigation. Your blog can be a diary of your current thinking on a wide range of topics that relate to your business and your markets. It can help to establish your business as a “subject matter expert“.
And search engines love blogs too because the information is current. Just like your web site, your blog can be optimized to attract search spiders and provide another source of driving visitors to your site. Here’s an article that you might find of interest on SEO for Blogs.