HARO – Share Your Business with the Media Today

Posted by Eric Frye

We are discovering an important new tool and are excited to share it with you. It’s called HelpAReporter.com (HARO). Visit this website and subscribe right now – you won’t regret it!

What? Journalists who write blogs and books, for newspapers and magazines, use HARO to post their latest assignments. Subscribers (like me) receive 2-3 emails each weekday, which serve as a simple list of prompts with reporter contact info. It’s that simple. Topics cover everything, and you’re an expert on something. Join today and see. We have already found 4 postings applicable to Upright, and have an interview with a magazine journalist tomorrow morning.

Why? Contacting reporters to contribute to their stories has two major benefits for your business:

1) Publicity – A feature on you, in an online or national publication, could have an extraordinary effect on sales.
2) Link building – Almost all media outlets have a website. Any story you contribute to will become a URL. Be sure to mention your business website in all correspondence.

Let’s focus on link building some more. A link that leads from the news source to your business website brings traffic and credibility. Not only increasing exposure, such a link benefits search engine placement. Amazing power is waiting to be unleashed for your business!

When you contribute, and it’s published, we need to know. In addition to aiding in technical linking processes, we have special tools to help promote our clients. Plus, we’re eager to share in your excitement about this platform. Enjoy!

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