Searching for New Customers in the Recession? – From eMarketer

Posted by Upright Team

“It makes sense when you think about it. As tough times force many customers to buy less (and to be pickier about what they do buy) search is becoming ever more important to marketers.”

Read more from the 2/25/09 eMarketer article: Searching for New Customers in the Recession

Sign up for marketing insights from Upright!

Mastering Keyword Strategy to Maximize Sales

Relevant, high quality keywords and keyword strategy have always been at the heart of digital marketing programs. At every point in the marketing process, from lead, to sale, to customer retention, fruitful marketing content is built on effective keyword content to keep prospective buyers interested and engaged. While keywords have remained a digital marketing constant, … Continued

Boost Your B2B Lead Generation with Our 6-Week Course

The ability to generate high-quality leads from your website is the key to B2B success. Upright Training understands this and has crafted a lead generation training program designed to skyrocket your website leads by 300% or more. A new offshoot of Upright Communications, Upright Training has distilled our experience into a live interactive course designed … Continued

How will AI Affect the Dominance of Google Search in Digital Marketing?

On August 1, 1981, MTV made its cable television debut and became the go-to platform for music. The first music video the channel aired was a song called, “Video Killed the Radio Star” acknowledging a shift from radio to television, and video becoming essential in the promotion of new music. Just over a decade later, … Continued