Posted by & filed under Digital Marketing.

In the 1980’s and 90’s, trade shows were a very popular way for many of my clients to market their products and services. But as online promotion continues to command more and more of the marketing budget, it seems that clients’ participation in trade shows has been drastically reduced. And those clients still going to tradeshows often question the value. I ran across an interesting blog post that outlines metrics you should understand when determining whether trade shows are a good investment for your business. Please click on the link below to read the article:

Are Trade Shows a Waste of Time and Resources?

Posted by & filed under Content Development, Search Engine Marketing.

The Search Marketing Expo in California last week was a very insightful experience. Now that it’s snowing and freezing, I’d like to go back and do it all again. I guess the next best thing is to summarize my week at SMX and dream of warmer days.

The main topics of the sessions I attended were blended search, video and images, local search, link building, social media, and blogging. Although all of these topics might not apply to your site, there was at least something that we can apply to every one of our client’s programs.
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Posted by & filed under Search Engine Marketing.

After a 3 hour time change that has me guessing what day it really is, delayed and re-routed flights, a frightening ride in an airport shuttle, and almost losing my luggage, it’s amazing how sunshine can brighten your day. That’s right… sunshine. Santa Clara California, the location of the Search Marketing Expo, is sunny and feels like spring time. Day 1 of SMX West has been enlightening in more than one way.

Day 1 was a full 12 hour day jam packed with exciting sessions about search marketing. I attended three sessions on blended search and one on link building strategies. Time flies when you’re having fun, or in this case, learning about search marketing! I just couldn’t wait to share some highlights of the day.
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Posted by & filed under Search Engine Marketing, Upright News.

I’m heading out west again the week of February 25th. This time for Search Marketing Expo West, which I am very excited about. Not only because I get to escape the snowy unpredictable Cincinnati weather for a week, but I’m looking forward to the advanced level of a search engine marketing conference.

SMX West is said to be the “must-attend” interactive and search engine marketing event of the year on the West Coast, delivering superior value to conference delegates and exhibit hall attendees alike.
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Posted by & filed under Search Engine Marketing, Web Analytics.

Google’s Analytics Evangelist, Avinash Kaushik recently discussed some interesting updates related to trends in Google’s user stats. Avinash said, “the average number of keywords per query has gone from 3 to 4 words per query on average for the first time ever!”

So, what does that mean for optimization and are you freaking out because you think we’re going to tell you next that your site needs a complete overhaul? Relax, this is a good thing and here’s why…

Let’s say you’re searching for a site that sells chocolate chip cookies. You type in the keyword term cookies and 9 of the top 10 sites are about internet cookies. What do you do? Most likely, you would type in a more specific keyword phrase until you find the results you’re looking for. Well, Avinash says that the length of these more specific phrases has gone up to 4 words on average. This behavior was explained in a study by iProspect of search engine user behavior over the last few years, when they said “In the case where an initial search is unsuccessful, 82% of search engine users will re-launch their search using the same search engine as they used for their initial search, but add more keywords to refine their subsequent search.

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Posted by & filed under Content Development, Search Engine Marketing.

Hi, and welcome to the Upright Communications Online Marketing Blog! There are 75,000 new blogs created every day (including this one today), and many millions more already up and running. Should you join the crowd and have a blog for your business? The short answer is yes! At least you should seriously consider it as we have.

Why? A blog can help establish credibility for your business and provide the opportunity for you to show off your expertise. While your web site can demonstrate your product/service knowledge, a blog allows you to communicate directly with your customers and prospects without being limited to the strict boundaries of your web site navigation. Your blog can be a diary of your current thinking on a wide range of topics that relate to your business and your markets. It can help to establish your business as a “subject matter expert“.

And search engines love blogs too because the information is current. Just like your web site, your blog can be optimized to attract search spiders and provide another source of driving visitors to your site. Here’s an article that you might find of interest on SEO for Blogs.

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