Upright5: Why to Blog for Business
Today we introduce a new series of blog posts called “Upright5.” Rolls right off the tongue, doesn’t it! An Upright5 entry is a fast-reading list of 5 reasons why we suggest a specific tool or strategy for success in your business. Today’s Upright5 lists 5 reasons to start a blog on your website. Know you’re … Continued
Social Media Marketing: In Action
Heard about our upcoming webinar, “Upright Presents: Leveraging Social Media for Business Growth”? A lot of people have (as I’ll explain below). Our SEO Director Allison Kulage is presenting on this topic Thursday 7/23 @ 2 pm ET. Sign up here for this FREE online seminar! We consistently preach the ROI effectiveness of Social Media for … Continued
Grow a Twitter Following the Smart Way
We encourage that our readers “Twitter for Business.” As a result, this blog has seen entries on creating an effective Twitter Username (known as an Avatar; 5/18/09) and developing a custom background to represent your business (6/2/09). My offer still stands to provide a start-up Twitter manual upon request, by emailing me at eric@walkupright.com. Today’s … Continued
LinkedIn 101: Account Setup & Creating a Profile in 2009
This blog is full of tips for utilizing social media in Business. In our efforts to be a complete online marketing resource, we’ve begun producing videos on many relevant topics. Today’s video, “LinkedIn 101: Account Setup & Creating a Profile,” explains how to create a LinkedIn account and which profile fields are important to fill … Continued
Google Places 2009 Traffic Stats: What the Google Local Business Center Tells Us
photo credit: dinimueter Recently, we posted information on how to get listed in Google Places. If you have a local business, or even a business with a physical address, this is a listing you absolutely must have. And now you can view all sorts of awesome stats on how that Google Places listing is working … Continued
Google’s New Show Options Filter: A Whole New Way to Google Your Search in 2009
About a month ago, Google introduced a new search feature which allows the searcher to further customize their results. In the past, we’ve discussed how factors like Google Universal, personalized results, and even multiple data centers affect rankings. A search engine ranking is becoming more influenced by the individual user, and less standard across every … Continued
Organize Your Site Content Around Themes and Rank Better
There are basic best practices to getting your site better visibility online. Identify your keywords and then use them throughout the site. Make sure you use keywords in your title and meta tags, in the body copy, heading on the page, alt attributes and text links. Make sure you have quality inbound links, and that … Continued
SEO Basics – If You Build it RIGHT, They Will Come
When you first built your site, did you have high hopes that “If you build it, they will come”? Sometimes website designers and site owners alike often get caught up in that field of internet dreams and forget the very important step of Search Engine Optimization (SEO). It might have worked for Kevin Costner in … Continued
UPDATED: Design Background for NEW Twitter Dimensions
We’re a growing resource for people using Twitter to benefit their business. Just started Tweeting? Search our past blog posts for useful tips. Don’t have a Twitter account yet? We have a great starter’s manual. Email me at eric@walkupright.com for more information. Twitter Background Musts Your Twitter background is the core of your Profile’s marketing … Continued
Low-Cost Site Usability Testing
1,000,000 visitors are useless…if none becomes a sales lead. So Upright designs sites for easy navigation, integrating keywords logically to provide the solution to each visitor. We analyze visitor behaviors monthly to uncover areas of statistical difficulty. And as weak spots are suspected, we utilize Google Website Optimizer and live usability tests. (Notably, we code … Continued