Website Design
Prep your website for success: Make it mobile and informative
Today’s consumers always have choices and usually a lot of them. It’s not difficult to do some last minute shopping while standing in any store just to get a price check. Pull out your phone, do a quick search, and instantly become educated about more options. It can feel hard to compete with that. However, … Continued
Easily Testing Website Success
One major advantage in creating a website today versus ten years ago is the ability to make major edits and changes easily. Websites live and die by site visits, form fills, and phone calls from the website; but when you want to redesign anything on your website you run the risk of losing the potential … Continued
Mobilegeddon is Still Here
About a year ago Google released a mobile algorithm that would penalize website if they didn’t have a mobile responsive site. It’s fitting to have a reminder about the importance of a mobile friendly site, even a year later. Although, most website templates are responsive, it’s still super important to make sure and test before … Continued
5 Tips for Making Your Website Redesign Easier
There are many crucial reasons for redesigning your website – it needs to be mobile friendly, it is not ranking in searches, it does not provide a way for tracking visits, or it is just chock-full of outdated information. No matter how compelling the reasons may be, why is it that website redesign ends up … Continued
3 Reasons Why Mobile-Friendly Websites Help Local Business
Mobile search has become the preferred way people look for things on online. In May of last year, Google confirmed that mobile search queries officially surpassed desktop searches. Responsive design mobile-friendly websites have become essential for being competitive in the online marketplace. Businesses with websites that do not display correctly on a smart device will not … Continued
7 Ideas to Make Your Home Page Productive
In the early days of online marketing, it was not uncommon for the home page to be the only page of a website. Today, most business websites are much more complex, with layers of information. As developers work on adding new pages and deeper levels to a website, it is all too common for the … Continued
Meta Descriptions – The Overlooked Content You Need
If you have a website and have looked at ways to increase its visibility, you have probably heard about meta descriptions. Meta descriptions are a very important SEO element, but since they are a “behind the scenes” feature, they are often overlooked by webmasters. Adding meta descriptions to your website is a simple improvement that … Continued
Five Easy Ideas for Quality Website Content
Online marketing is an ongoing challenge. One of the most effective things you can do to improve your website, social media, and email strategies is to create quality content. Fortunately you do not need to be a tech-savvy, search engine optimization expert to develop online content. As a professional in your industry, you are uniquely … Continued
Google’s Mobile Friendly Roll Out is Approaching!
Next Tuesday, April 21, 2015, is the day a lot of search engine practitioners have marked on their calendars. Today is the day when Google has decided to roll out a new mobile friendly algorithm. What does that mean for all of our websites?
Mobile Search – Google Goes Light for Slow Connections
As mobile search becomes more widely used, Google is giving it more attention. They recently announced an upcoming expansion of the use of mobile-friendliness as a ranking signal, and have also begun to tailor search results based on app usage with app indexing. While advancements in search technology have kept Google in the top position, the search … Continued