Posted by Erin Meyer & filed under Mobile Marketing, Search Engine Marketing, Website Design.

As mobile search becomes more widely used, Google is giving it more attention. They recently announced an upcoming expansion of the use of mobile-friendliness as a ranking signal, and have also begun to tailor search results based on app usage with app indexing.

While advancements in search technology have kept Google in the top position, the search engine’s popularity has largely been due to their focus on optimizing user experience.

In an effort to deliver the best search experience to  all users, Google has announced the launch of a new, lighter search version that is optimized for slower mobile connections. From the blog announcement:

“To make sure you’re not waiting on Google when you need it most, we’ve rolled out a streamlined Search results page that loads fast, even on those slow connections. You’ll get all the info you need in a simpler format that’s beautiful and easy to use. Best of all: there’s nothing new to download or update — the lighter version will kick in automatically when needed!”

mobile-screenshots

 

As Google caters more toward mobile search, it is important that your website is mobile-friendly with a optimized using mobile best practices.

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