While advancements in search technology have kept Google in the top position, the search engine’s popularity has largely been due to their focus on optimizing user experience.
In an effort to deliver the best search experience to all users, Google has announced the launch of a new, lighter search version that is optimized for slower mobile connections. From the blog announcement:
“To make sure you’re not waiting on Google when you need it most, we’ve rolled out a streamlined Search results page that loads fast, even on those slow connections. You’ll get all the info you need in a simpler format that’s beautiful and easy to use. Best of all: there’s nothing new to download or update — the lighter version will kick in automatically when needed!”