Posted by Will McKenzie & filed under Conversion Optimization, Website Design.

One major advantage in creating a website today versus ten years ago is the ability to make major edits and changes easily. Websites live and die by site visits, form fills, and phone calls from the website; but when you want to redesign anything on your website you run the risk of losing the potential customers that you have worked hard to get. A website needs to look good and be effective, but how does someone test these aspects of a website without spending thousands of dollars in case studies and focus groups.

To be effective, your website needs to pull in your potential customers along with making the sale. When most small business owners are told about testing and analytics they are overwhelmed and feel the dollars leaving their pockets. This was a reality 10 years ago, but now the technology is available to test your website through something called A/B testing.

A/B testing


A/B or split testing is a method of comparing the performance of two versions of a page on your website to calculate which one is bringing you the most business and causing the most interaction on your website. You can compare factors like call-to-action placement, button color, wording of a sales promotion and a multitude of other elements.

There are plenty of tools available for this type of testing, and one we use here at Upright, is VWO (Visual Website Optimizer). VWO is a powerful A/B user testing tool that simplifies the entire process. There are other user testing software out there also such as Optimizely and HotJar.

Want to talk about how A/B testing can improve your website? Give us a call!

Related Posts

Strategies for a High Converting Shopping Page

Creating an effective shopping page involves multiple things working in concert to generate the most interest, and ultimately conversions to sales. In a post on optimizing product pages for performance, Shopify identifies four key elements of a shopping page: product, brand, copy, and page design/user experience. The article goes on to outline 11 strategies to… Read more »

Upright Spotlight: Hague Water Redesigned Website

Upright is excited to showcase another new successful client website launch – the recently updated and redesigned Hague Water website. The new Hague Water website features new and expanded information on the company’s comprehensive line of products and services. Details include product features and specifications presented in an easy-to-reference format. About Hague Water Hague Quality… Read more »

Upright Customer Spotlight: Fecon Launches New Website

Upright is excited to showcase another new successful client website launch – the recently updated, expanded, and redesigned Fecon website. The new Fecon website features details on the company’s comprehensive line of products, services, and applications. About Fecon Fecon is the industry leader in forestry mulching attachments, including the most durable mulching head on the market…. Read more »

Air Systems Launches Newly Expanded Website

The team at Upright is proud to showcase another new successful client project – the recently updated, expanded, and redesigned Air Systems website. The new Air Systems website features details on the company’s comprehensive line of products, manufacturers, and services. About Air Systems “Air Systems is a unique, innovative and ambitious company. Unique in that… Read more »

Upright Customer Spotlight: S&S Tire Launches NEW Website

Upright Communications is excited to present the newly updated website of our client, S&S Tire. Located in Lexington, KY, S&S Tire is a third-generation family-owned business and one of the country’s most successful independent tire distributors. The S&S Tire organization includes three retail tire stores, 20 commercial truck tire centers, three tire retreading plants, and… Read more »