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Website Design

Drupal Vs. WordPress – The Middleweight Fight of the Decade

Released only a couple of years apart, WordPress and Drupal are big players in the content management system (CMS) market but do you know which system is right for your business or organization?

As with any technology debates, each side has its loyal followers. Whether you’re looking for a CMS that is easy to use, comes with tons of features, less confusing for your skill set, etc. Whatever the case may be, let us break down the pros and cons to each CMS to see what works for you. (more…)

Get Into the Right Frame of Mind – Start with a Wireframe

wireframe sampleIn an earlier blog post we introduced wireframes, a term you’re likely to find in any website proposal when shopping for a new site. But even being familiar with the concept, some people may still be skeptical of the exact benefits. An extra step means more time and money, right? Actually, no it does not. We find investing in the wireframe stage can be instrumental to the overall quality of the final website, plus it saves time and money along the way.

Still not sure wireframing will be worth the effort? Let us convince you. (more…)

What Is a Wireframe?

example of a website wireframeAs you dive into the exciting waters of developing a new website, you may be surprised at the number of steps presented in the website development timeline. The most successful websites are launched only after detailed information gathering, research, planning, design, and testing milestones have been met. One of the terms you’re likely to see in a website development timeline is Wireframing. And while research and design certainly seem like straightforward tasks, what exactly is a wireframe?

A wireframe is a visual representation, often called a skeleton, of a website layout. A wireframe’s purpose is to work out the functionality of a website, prior to beginning work on an actual aesthetic design. A wireframe essentially depicts the framework of a webpage by documenting all of the elements of a page including where and how they should be rendered on the page. Wireframes can also include notes on how specific components work. (more…)

Does Your Home Page Excite Viewers?

excited childrenIf your home page does not excite your viewers, does it at least engage their interest? The home page of your website plays as extremely important role as it is often the first page viewers see when visiting your business online. If this crucial page does not do everything it should be doing, it is entirely possible that the rest of your website will not even be seen. (more…)

3 Website Trends to Avoid in 2017

threeSimilar to consumer technology, the web and how we interact with it is constantly evolving. Every day we see new designs and graphic effects rolling out on the websites we view in all kinds of markets, from business to shopping to entertainment. For developers, this means you have to be at the top of your game, at all times. While it may be tempting to adopt the all of the latest style developments, here are three trends it might be better to avoid in 2017. (more…)

Digital Transformation: Finding Joy in Continuous Change

digital transformationDigital transformation – the phrase on the tip of every tongue.

It is a term to describe the massive shift in business activities caused by adopting digital technologies. A popular buzzword since 2014, the phrase “digital transformation” itself is confusing. Let us start by clearing misinformation.

Digital transformation is more easily understood as a passive phenomenon. It happens around you every day. As such, the goal of most businesses is not to digitally transform, per se, because that would suggest a single process with a beginning and end. Instead, digital transformation is occurring everywhere constantly, and businesses must make small and continuous changes in order to survive. (more…)

Simple Web Design Tips for a Better User Experience

Once you get visitors to your site, you want to make sure they stay there. A high bounce rate (one and out visits) is viewed as a negative by search engines and is a missed opportunity for website leads or sales. An attractive, user-friendly website design is a must for keeping visitors on your site.

Paying attention to some simple, easy to implement website design strategies can go a long way in making sure your visitors are able to enjoy their experience on your website and will encourage repeat visits. (more…)

Prep your website for success: Make it mobile and informative

Today’s consumers always have choices and usually a lot of them. It’s not difficult to do some last minute shopping while standing in any store just to get a price check. Pull out your phone, do a quick search, and instantly become educated about more options. It can feel hard to compete with that. However, a recent Google and Ipsos research study shows, “90% of smartphone users aren’t absolutely sure of the specific brand they want to buy when they begin shopping.” What should you do? (more…)

Easily Testing Website Success

One major advantage in creating a website today versus ten years ago is the ability to make major edits and changes easily. Websites live and die by site visits, form fills, and phone calls from the website; but when you want to redesign anything on your website you run the risk of losing the potential customers that you have worked hard to get. A website needs to look good and be effective, but how does someone test these aspects of a website without spending thousands of dollars in case studies and focus groups.

To be effective, your website needs to pull in your potential customers along with making the sale. When most small business owners are told about testing and analytics they are overwhelmed and feel the dollars leaving their pockets. This was a reality 10 years ago, but now the technology is available to test your website through something called A/B testing.

A/B testing (more…)

Mobilegeddon is Still Here

About a year ago Google released a mobile algorithm that would penalize website if they didn’t have a mobile responsive site.  It’s fitting to have a reminder about the importance of a mobile friendly site, even a year later. Although, most website templates are responsive, it’s still super important to make sure and test before launching a new site.

If your site is not mobile friendly then you’ll miss out on the following:

  • Pages won’t rank high on a mobile search if the site isn’t mobile friendly
    –Make sure the entire site is mobile friendly not just the home page
  • Could result in bad redirects
  • The search results won’t have the ‘mobile friendly’ caption the meta which could result in a low click through rate
  • Risking an increase in bounce rates

(more…)

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