Content Development
Why Should Your Business Blog
This is a very fitting topic since we’re blogging, eh!? Blogging for your business can be a very rewarding activity that you will treat just like any other marketing channel (i.e. social media or email marketing for instance). You will use it to support the growth of your business. If you’ve been considering blogging for your business … Continued
12 Easy Topic Ideas for Business Blogging
Business blogging is a great way to add new content to your website, while also giving your customers and prospects a reason to visit your website. Posts with interesting and useful information will establish your website as a helpful resource, and establish a positive image for your business. Unfortunately, coming up with blog post ideas can … Continued
Add to the Content on your Website!
Twenty years ago, if you opened a local business it was near impossible to compete with the big players in your industry who were well established in your community, but things have changed. Google changed everything! If you want a cheese burger, new business sign, office furniture, lawn care specialist, etc.… all you need to … Continued
Prep your website for success: Make it mobile and informative
Today’s consumers always have choices and usually a lot of them. It’s not difficult to do some last minute shopping while standing in any store just to get a price check. Pull out your phone, do a quick search, and instantly become educated about more options. It can feel hard to compete with that. However, … Continued
How to Gain Business Reviews
Gaining business reviews is incredibly helpful for gaining more business. Of course, you’ll want to get all the positive reviews that you can. Reviews on Google, Yelp, Facebook, Bing, etc., are helpful for when a potential customer is shopping around and stumbles upon your business online. A glowing amount of reviews will instill their trust … Continued
Title Tags – Quick SEO & Usability Tips
One of the most important, and often neglected, content elements on a web page is the title tag. Title tags are used to define the page, and are often pulled by search engines for use as a description of the page for listings on the search engine results pages (SERPs). The title tag is meant to … Continued
Five Easy Ideas for Quality Website Content
Online marketing is an ongoing challenge. One of the most effective things you can do to improve your website, social media, and email strategies is to create quality content. Fortunately you do not need to be a tech-savvy, search engine optimization expert to develop online content. As a professional in your industry, you are uniquely … Continued
Timely Content – Inspire Ideas with New Year Topics
The beginning of a new year provides a great opportunity for content marketing as it is the time when people tend to look for inspiration and are ready for change. Your prospective customers are likely in the frame of mind to try new things and make improvements. Use the new year as a theme for … Continued
The New Marketing Message – Start a Conversation
Imagine you have a friend who has been trying to meet someone to date. Up until now, your friend has only used online dating websites, but you convince him to attend a party you’re having so he can meet women face-to-face. At the party, you introduce him to a group of people who are casually … Continued
Four Old School Marketing Ideas That Still Work
If you are like me, and have been doing marketing for more than 20 years, you have seen a lot of change in the field. Earlier in my career, I worked as an in-house marketing specialist for two different manufacturing companies that sold products through a network of distributors. As marketing vehicles evolved in response … Continued