Why Should Your Business Blog

This is a very fitting topic since we’re blogging, eh!?

Blogging for your business can be a very rewarding activity that you will treat just like any other marketing channel (i.e. social media or email marketing for instance). You will use it to support the growth of your business. If you’ve been considering blogging for your business but are unsure of the benefits, then it’s probably time to review them.

1. First and foremost, it helps drive traffic to that good old website of yours!

And how does it do that you ask? Well every time you write a blog post, it’s just one more page that is indexed on your website – which is just one more opportunity for you to show up in search engines and drive traffic to your website!

Blogging also helps you get discovered on social media – if your blog is interesting, more and more folks are going to want to share it on their social media networks!

Blog content also helps you create intriguing social media topics that includes YOUR original content! Boom! Not only are you strengthening your social reach, but you’re also driving traffic to your website.

2. It can help convert traffic into leads!

It’s crucial when you’re blogging to include a very evident lead-generating call to action. For example, it could be a free e-book you’re bringing to their attention (like this one, our Best Blogging Practices EBook)… could be a free webinar invite…. Basically any call to action where someone is willing to exchange their personal information. Once this transaction takes place, you’ve got a new lead that you can follow through on.

(If you download that Ebook above, you’ll be hearing from us! ;-))

3. You will be established as an authority!

You will have the opportunity to answer common questions & concerns that your customer base runs into on a regular basis. So for instance, in this blog we’re trying to help you bring more leads to your website & we hope you view us as an authority and take our suggestions to heart.

If you know a thing or two about what you do, shout it out to the world! People can always use your help and expertise. As Martin Luther King Jr. once said, ‘What are you doing for others?’ Why not start with a helpful blog!

For more reasons why your business needs a blog, just contact us! We’re always here to help you succeed.