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A New Look at the 4 P’s of Marketing

focus on customersIf you have ever read a marketing text book or taken a course on marketing, you may be familiar with the 4 P’s of marketing, also referred to as “the marketing mix”. Introduced in the 1960’s by marketing professor and author E. Jerome McCarthy, the 4 P’s concept has traditionally been one of the most widely enduring frameworks in marketing.

The Traditional 4 P’s of Marketing

The marketing mix has been described as the marketing tools used to pursue target marketing objectives and includes four levels of marketing decision: (more…)

Creating Effective Content – Think Like Your Customer

creating contentOne of the greatest resources for a website is great content. It can continually pull in new visitors over time, earn links, build relationships, and educate website visitor.  Therefore it is essential to take a little time and think like your customer.  You need to create content that engages and inspires your customer.

Get in your customer’s shoes

The first place to start is identifying your most successful customers. These are the ones you wish you had more of every day. What makes them special? Do not think only about the money. That’s an easy pitfall. Think about what made them a good person to be involved with your organization. To see what a day in their life is like, you need to imagine you are them and think about these key ideas:
(more…)

7 Steps for Developing an Effective Business Blog Strategy

As an online business marketer, you’ve probably heard much about the importance of quality content in your online marketing strategy. You may have even added a blog to your website to help you build quality content.  If so, you are on the right track. Blogs are becoming increasingly popular in the business world, with more and more business marketers leveraging the power of business blogs to enhance their digital marketing efforts. According to HubSpot research, “53% of marketers say blog content creation is their top inbound marketing priority.” (more…)

Overcoming Business Blogging Block

block wall

You know your business. You could – and do – talk about it all day long. So why is it so hard to write blog post for your business blog? Even when you do think of a topic, it can be equally hard to figure what to say in your post. We know the benefits of business blogging, but most of us who have tried to maintain a business blog can relate to the problem of bloggers block. Before you waste any more of your day staring at an empty screen, take a look at our five questions for overcoming business blogging block. (more…)

How to Create Quality Website Content for a Small Business

“Content is King”, a cliché that every business owner has been told by someone in a marketing department. All clichés are based in at least some reality and even though “Content is King” is an oversimplification, it is based in truth. In order for a small or medium business to compete with big box stores and large corporations, they need quality content on their website and social media platforms. It is simple to discuss quality content, but it is one of the trickiest things to accomplish. Below is a list of helpful tips to create quality and useful content for your small or medium business.

Stop Guessing; Use Statistics to Write Content:

Too many businesses write content on their websites, blogs, and social media platforms with little to no research; which results in content that is never read by potential customers. To write quality content you must understand your customers and how they behave online. Tools such as SEMrush and Google Analytics will show you what pages on your website customers are visiting and what they are searching for on search engines. Once you understand what potential customers type into Google and what pages on your site they respond to, you will be more equipped to write valuable content for your company. (more…)

5 Ways to Build Trust as a Local Business

The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing business with retailers or service providers they know to be reputable, accountable, and concerned about their customers.

As a member of the community you serve, there are many things you can do to build trust as a local business.

1. Get Involved with Community Organizations

People recognize the value of strong community businesses. Demonstrate that your local business is committed your local neighborhood and you will earn the trust of local buyers. Depending on your available resources and budget, your involvement can include things like sponsoring a local sports team, hosting a fundraising event, or donating discounted products or services to support an organization. (more…)

5 Stats to Shake Up Your Boss’s View on B2B Digital Marketing

B2B digital marketing

Marketing your business online often ends up being put on the back burner with older companies. Most of those companies have a website but, they rarely update it or utilize. It can be frustrating if your company’s struggling to generate new leads and not using every tool available.

Here are 5 stats that can help your higher ups see there are opportunities being left on the table in your B2B marketplace. (more…)

Does Your Home Page Excite Viewers?

excited childrenIf your home page does not excite your viewers, does it at least engage their interest? The home page of your website plays as extremely important role as it is often the first page viewers see when visiting your business online. If this crucial page does not do everything it should be doing, it is entirely possible that the rest of your website will not even be seen. (more…)

Why Should Your Business Blog

This is a very fitting topic since we’re blogging, eh!?

Blogging for your business can be a very rewarding activity that you will treat just like any other marketing channel (i.e. social media or email marketing for instance). You will use it to support the growth of your business. If you’ve been considering blogging for your business but are unsure of the benefits, then it’s probably time to review them. (more…)

12 Easy Topic Ideas for Business Blogging

Business bloggingBusiness blogging is a great way to add new content to your website, while also giving your customers and prospects a reason to visit your website.  Posts with interesting and useful information will establish your website as a helpful resource, and establish a positive image for your business. Unfortunately, coming up with blog post ideas can be challenging, so it is all too easy to let your business blog fall by the wayside.

One of the keys to making your blog successful is posting consistently.  A blog with outdated or infrequent posts will create a negative and unprofessional impression of your business.  It is important to develop a plan and schedule for your posts to make sure your blog stays on track. (more…)

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