Posted by Upright Team & filed under Content Development.

You know your content pages need keywords to get found in search….but you also know those pages need to be readable for a human audience, and not just machines. So how do you satisfy both audiences with keyword content pages that balance SEO-rich content with readability?

Choose Keywords Wisely

Start with one to two keyword per page — there is no good way to target more terms than that in a single page. As you add pages to your site, you can broaden the range of keywords you target for greater effect.

Use Keywords Strategically

You will get the biggest bang for your buck if you use keywords in the most important places, rather than sprinkling them through your webpage as if they’re seasoning salt. The most important locations for keywords from an SEO perspective are in the URLs, image alt text and image titles, headers, descriptions, and titles. By using the same keyword across these places and putting a few mentions in the text, you will easily create keyword rich pages.

 

These ideas won’t help you rank highly if you engage in the sort of bad behavior that will get your site penalized by search engines. Never try to hide keywords on a page by changing the text color to match the page background, stuff keywords in the footer, or force keywords where they would not naturally belong (i.e. don’t write poor content to fit keywords). These habits will lower your search ranking, sabotaging every good effort you’ve made.
Keeping up with keyword best practices can be tricky. Look to Upright Communications for all your internet marketing needs. We’ve got over 20 years of experience and a passion for helping people stand out online. Want to learn more? Call us today.


Related Posts

Why Isn’t My Business Blog Working?

Any business with a website and digital marketing strategy knows the importance of quality content. If you are responsible for your organization’s online marketing, you have probably read or heard about the importance of having a business blog. Business blogs are an excellent way to add quality content to your website and build your online… Read more »

Why You Should Include Video Content In Your Business Now

We live in a digital world where consumer and business markets are becoming increasingly oversaturated. In many industries, it can be difficult to gain a competitive advantage – we simply have too many choices! As a consumer, this fact can either be your saving grace or a thorn in your side. Regardless of the type… Read more »

Ten Ideas That Your Business Can Post About On Your Social Media Platforms

Running out of ideas to post on your social media? Been there, done that. Following a social media schedule certainly makes life easier in the moment; but, the time and thought that goes into brainstorming future posts can be creatively exhausting. If you feel like you have exhausted all potential post ideas, here are ten… Read more »

5 Tips for an Effective Blog Strategy

There’s a lot of information out there on how to blog effectively, but sometimes it can feel like too much. Cut through the noise and focus your business blogging efforts with these 5 strategy tips. 1. Know Your Why Why are you blogging? If you can’t answer this question, you can’t be an effective business… Read more »

Your Blog Should Not Sound Like Advertising

Adding blogging to your digital marketing strategy delivers a 67 percent increase in leads, but those leads won’t turn into conversions unless you’re blogging for your audience. One of the key tells of a bad business blog is that it sounds like advertising. Here’s why blog posts that read like ads send bounce rate skyrocketing… Read more »