Posted by Erin Meyer & filed under Business Growth, Content Development, Digital Marketing, Small Business Focus.

The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing business with retailers or service providers they know to be reputable, accountable, and concerned about their customers.

As a member of the community you serve, there are many things you can do to build trust as a local business.

1. Get Involved with Community Organizations

People recognize the value of strong community businesses. Demonstrate that your local business is committed your local neighborhood and you will earn the trust of local buyers. Depending on your available resources and budget, your involvement can include things like sponsoring a local sports team, hosting a fundraising event, or donating discounted products or services to support an organization.

2. Add Customer Testimonials to Your Website

Buyers put a great deal of confidence in customer reviews. For local businesses, a testimonial can be especially persuasive if prospects read that people in their own neighborhood or that they know personally are happy doing business with you.

3. Endorse Other Local Businesses

Consider writing a blog feature or making a post to your social media accounts to endorse another local business you know and feel confident in recommending. This will help to position you as a knowledgeable and trusted community resource. The businesses you promote may reciprocate and provide you with a little extra support.

4. Share the Story of Your Business

People in the community you serve will feel more connected to your business if they know more about you. Share something about the history of your business and relationship to the area. Buyers have a tendency to trust businesses with strong community roots.

5. Offer Free Guides and How-To Blog Posts

This is a good promotional strategy for any business, but local businesses can customize their resources to address area-specific concerns, such a climate or geography. Whenever you offer assistance without an obvious expectation of getting something in return you naturally build trust that invites buyers to do business with you when they have a need.

Interested in more ideas for building trust as a local business?

Download our ebook Building Trust

Related Posts

Sharing Is Caring: LinkedIn

We’ve all probably heard the phrase ‘sharing is caring’ referenced a time or two and in our industry, that often relates to social media. The whole word of mouth idea has morphed into a ‘word of share’ idea and we’re here for it. Starting with MySpace in 2003, social sharing began with pretty humble beginnings…. Read more »

Could a Virtual Trade Show Concept Work for Your Business?

Trade shows have traditionally provided businesses in a broad range of industries with the opportunity to reach many pre-qualified potential buyers and connect with them, one on one. While highly effective for prospecting, trade show participation is also costly for businesses, considering employee travel costs, development of exhibits, and a host of other related expenses…. Read more »

Think Differently About Your Website Visitors

This week I came across an amazing statistic from Forrester Research….. “For every $100 spent on driving traffic to websites, companies spend only $1 trying to persuade those website visitors to contact them.” Wow…that’s not right, is it? There really are two parts in developing new business opportunities from your website. Sure, you absolutely have… Read more »

Upright Salutes WPT Nonwovens

Upright is proud to salute our client, WPT Nonwovens, as they step up and take an active role in the fight against COVID-19. The Kentucky manufacturer of nonwoven fabrics is responding to the national emergency need for COVID-19 related medical supplies with the high volume production of surgical masks and N-95 respirator masks. Upon learning… Read more »

Does Small Business Marketing Automation Make Sense for You?

As states roll out plans for reopening business, we are still being advised to maintain as much distancing as possible. That means the way we do small business marketing and communication may not look the same as it did before COVID-19. For at least the immediate future, your customers and employees are probably going to… Read more »