Content Development
Leverage Your Team Advantage
Rare is the business that enjoys the luxury of having no competition in their industry or market. In addition to selling your product or service, you need to offer some exclusive benefits or advantages buyers can enjoy by doing business with your company. Lower price, faster delivery, and better selection are all great selling advantages … Continued
The Power of Online Reviews
Reviews have always been a part of businesses – whether online, word of mouth, in a magazine, whatever it may be, they affect the way in which consumers make decisions. Sites like Google, Yelp and other directories pride themselves on their reliable reviews that help users make the best purchasing assessment! Gaining reviews has now … Continued
Content Strategy: The Customer and You
In developing a website for effective marketing, we all understand the need for creating content that focuses on the audience. In order to convert visitors into customers, you must reach their needs and interests, which means providing content that is focused on what they are seeking. The problem with focusing too hard on this goal … Continued
Five Ways You Can Add Quality Content to Your Website
Looking for things you can do to improve your website? Think content! Here are five easy content ideas you can use to add new quality content to your website: 1. PROBLEM/SOLUTION PAGES Real stories of the successes you have had in meeting the needs of your customers are very compelling, and give prospective clients confidence … Continued
Ben Franklin, Founding Father (of Reader Driven Content)
I have a passion for history – especially U.S. history. I also really appreciate inspiration from great content marketing success stories. You can imagine my delight this week when I read Scott Aughtmon’s Content Marketing article, featuring an example of effective content marketing straight from early American history.
Content Strategy: Make Your Website a Resource
No matter what your industry, building relationships with current and prospective clients is essential in keeping business and securing new sales. If users of your goods and services look to you as a trusted industry resource, the likelihood of them turning to you when they are ready to purchase is much higher.
Associated Press Stylebook – A to Z Unexpected Rules
The Associated Press Stylebook is the book to reference for many writing professionals. The first AP Stylebook only had 60 pages and was bound with staples. Today, the book has grown to over 450 pages of writing ‘rules’ to follow and can be found in paperback or electronic version. The stylebook covers the basic rules … Continued
Social Media Week Chicago 2013
I had the privilege of attending Social Media Week Chicago 2013 two weeks ago and was overwhelmed by the forward thinking, informed leaders in the social media and digital marketing community with whom I made connections. #SMW is a mostly free conference held over 5 days on 4 different continents and features professionals and industry … Continued
Fishing with the right bait makes all the difference… A post on Link Bait.
For a lot of businesses, marketing in the local waters of lakes and streams comes easily over time. You know what bait to use, in the right season, to really drive the fish, i.e., the customers, into your boat. The nice thing about the local lakes and streams is there is always someone on the … Continued
Tips for Quality Content
We hear it all the time, quality content is essential for successful websites. As Google places a higher degree of significance on website user value in its algorithm updates, worthwhile and informative content is being rewarded with higher search rankings. So what does this mean to webmasters and marketers who are looking to improve website … Continued