Content Development
Content + SEO = Higher Rankings
The newest iteration of Penguin, identified by Google as Penguin 2.0, was officially released on May 22. Earlier in May, Google team leader, Matt Cutts described the upcoming changes, explaining that the newest Penguin update would focus on identifying and addressing black hat webspam. In the effort to penalize sites that use spammy tactics, Google hopes … Continued
2013 New Year’s Resolutions for Your Website
The beginning of a new year finds most everyone in a mindset of what they can do to improve. Let this attitude permeate your thoughts on website strategy for 2013. In the days before online marketing, a business might publish a yearly catalog and not give much further thought to it until the next edition. … Continued
Quality Content Ranks Higher with Google 2011 Changes
Last week Google announced it made changes to its search algorithms that resulted in the engine placing more emphasis on content quality when determining website rankings. This is the latest in Google’s ongoing effort to return the most relevant query results for its users. Google reports that these adjustments have impacted 11.8% of their queries. … Continued
Create a Facebook Business Page in 2009 that Pops
Facebook, with more than 300 million members, amounting to more than 160,000 new users every day, makes it the third most trafficked website on the internet. What better reason to utilize this as a marketing tool. In order for you to generate the most energy from your customer base, it’s important to follow these important, … Continued
Share Twitter “Tweets” via LinkedIn Profile in 2009
Twitter and LinkedIn have teamed up. A new LinkedIn feature enables a tweet from your Twitter profile to also appear as your LinkedIn status message automatically. Upright blogger & SEO Director Allison Kulage first mentioned this new feature in her webinar last week. Now, we can share online articles with business contacts or take Twitter … Continued
Upright Among 2009 TopRank’s “Best Blogs on the Net”
TopRank’s Online Marketing blog is one of the most respected blogs in the entire marketing industry. They owe part of this success to their link building program, having gained inbound links from many of the most credible marketing sites. To aid their linkbuilding program, the marketing professionals at TopRank scour the Internet for blogs to … Continued
Upright5: Why to Blog for Business
Today we introduce a new series of blog posts called “Upright5.” Rolls right off the tongue, doesn’t it! An Upright5 entry is a fast-reading list of 5 reasons why we suggest a specific tool or strategy for success in your business. Today’s Upright5 lists 5 reasons to start a blog on your website. Know you’re … Continued
HARO – Share Your Business with the Media Today
We are discovering an important new tool and are excited to share it with you. It’s called HelpAReporter.com (HARO). Visit this website and subscribe right now – you won’t regret it! What? Journalists who write blogs and books, for newspapers and magazines, use HARO to post their latest assignments. Subscribers (like me) receive 2-3 emails … Continued
Get A Job Using LinkedIn and Twitter
Those of you in full job search mode right now can benefit from a wealth of online resources when trying to land a great job. Don’t let the current economic status hold you back because if you look, there are jobs out there, and many of them are posting them online… and not just at … Continued
Blogging and Social Networking – How to Create A Buzz
Social media or social networking is basically a type of word of mouth marketing. You’re more likely to purchase a product or service, or become more loyal to a brand if you get a positive recommendation from a friend or family member. The internet has allowed us to expand this friend base to more than … Continued