Social Media Marketing
Google Business Profiles to Become Un-Free in 2011?
Eyebrows are raised. The sheer timing of recent changes to Google Places (reported here) and the introduction of Google+ (reported here) is suspect. Google strips a considerable amount of information from Places profiles in the same month as they release Google+, which enables rich social interactions for users. A coincidence? Local Search experts are reading … Continued
Google+ (A New Social Platform in 2011)
Google+ is a new social platform which many see as Google’s answer to Facebook. There are several components to the free product, launching now and over the next several months: 1) CLICK TO SHARE The first feature (available now to all Google users) is the ability to “+1” Google search results. Enable this feature, and … Continued
Tuesday Tip: Top Ways to Clean Up Your Social Media Identity
The way you represent your brand on social media networks is as important as being on the most prominent channels. You may be on Twitter, Facebook, LinkedIn and YouTube, but if you’re not managing how your brand is being represented, then why be on there. Upright has given you information on how to create the … Continued
Tuesday Tip: 5 Ways to Optimize Your NEW Facebook Page in 2011
So let’s say your company is new to Facebook and finally have gotten around to creating a Facebook page. It’s now another way for you to expand your brand online and you want to represent yourself as the successful company that you are. Not only that but you want your page to create business opportunities and encourage networking. We can … Continued
#1 Ranked Facebook takes Social Media to a New Level in 2011
According to research done by Experian® Hitwise®, a part of Experian Marketing Services, Facebook claims the top-visited website title for 2010 for the first time, unseating the search engine giant, Google. According to the report, 8.93 percent of all website visits in the US were to Facebook.com, surpassing the 7.19 percent of visits made to Google.com. … Continued
Accentuate the Negative
In the social media arena, featuring consumer resources such as Yelp and Google Places, a strong showing of good reviews has become an extremely important part of a successful online business marketing campaign. But what about the reviews that are not so good? Are they always bad news or is there a way they can … Continued
Optimizing Videos for YouTube Search in 2010
YouTube offers video uploaders many features to ensure their videos get found more often in searches. And we’re ready to share them! A few extra steps that will get your video in front of more consumer faces: 1) Use the YouTube Keyword Suggestion Tool. Input terms into the tool to describe your video, for new … Continued
Locating Business Marketing Opportunities in 2010 with Facebook Places
Facebook has long been the virtual hub that allows people find each other and connect. Now, an interesting new Facebook option allows users to also find each other at physical locations. As more people in the Facebook community are beginning to use this new feature, businesses are exploring how it can be useful as a social media marketing tool.
What Are They Saying About You?
As the power of social media continues to emerge, smart businesses are using this platform to tell customers and prospects about their products and services. But even smarter businesses are using online communication to see what consumers have to say about them.
Play Tag – Market Locally on Facebook in 2010
Whether you are a user of the popular social media platform or not, you have probably noticed that more and more businesses are using Facebook pages to stay on the minds of their customers. But are they limited to only reaching Facebook users who connect with them? Not if they take advantage of Facebook tagging.