Social Media Marketing
Tracking URL or Not?
Tracking URLs allow you to determine the effectiveness of your marketing campaigns by enabling you to track click activity. Services like Google Shortener, let you paste in the long URL string and provide you with a short, ‘trackable’ URL. You now have a shortened link that’s more appealing to the eye and also helps you … Continued
3 Ways to Beat Facebook’s 2014 Algorithm Changes
Have you noticed on a Facebook business page you manage that engagement has declined or the “people saw” numbers are lower? That is because of Facebook’s new algorithm. Facebook is on a mission to give their users what they want. In other words, they will only push out content with which they think their users … Continued
The Negative Review – Face It, Embrace It
Negative comments are never fun to read or deal with, much less keep on a social media or blog page. However, the way you handle negative comments is very important to your social media image. With proper handling, you can turn around a negative, and possibly even make it a positive. What do you do … Continued
How Long Does it Take to Thaw a Fresh Turkey?
The gang at Upright is looking forward to sharing Thanksgiving with family and friends, and we wish all of you a safe and joyful holiday! For those of you who may be doing the cooking this year, we wanted to make sure you knew about a pretty handy resource – the Turkey Talk-Line®. For over … Continued
Social Media Week Chicago 2013
I had the privilege of attending Social Media Week Chicago 2013 two weeks ago and was overwhelmed by the forward thinking, informed leaders in the social media and digital marketing community with whom I made connections. #SMW is a mostly free conference held over 5 days on 4 different continents and features professionals and industry … Continued
2013 YouTube Optimization Tips
The popularity of online videos continues to increase. Videos are so popular that YouTube is the second largest search engine in the world. And we’re seeing more and more links to YouTube videos in the search results. If you have videos which promote your company, products and services, it makes sense to optimize them to … Continued
A Clue on Reviews!
We live in a world where people depend more and more on resources found on the internet. Looking for a new restaurant around town? Google “restaurant” to see what pops up. Will you try the restaurant that has bad reviews about a dirty kitchen or try the restaurant that has great reviews about the service? … Continued
Funding for New Social Media Ideas – So 2011?
According to Bloomberg Businessweek, the social media bubble is bursting. From Wall Street trading to closed-doors corporate funding, investors have begun turning a cold shoulder to the inventors of tomorrow’s social sharing networks. In fact, corporate investment in social media (in networks such as Facebook and Pinterest, the funding of apps, etc.), has steadily declined … Continued
Social Media Explained with Donuts
What do social media and donuts have in common? Both are something one may enjoy at the start of the day. Both are available in a wide variety of types and flavors to suite a broad range of individual tastes. Recently, a North Carolina based marketing company tied these two subjects together in an interesting … Continued
Demand for Positive Reviews (Fake Ones!)
Online reviews are increasingly growing in importance (You may be thinking, “duh”!). But not only are they extremely important for YOUR company, they’re just as important for when you’re not at work. You want people to trust what’s being said about where you work, but you also want to trust that the restaurant you go … Continued