Digital Marketing

It’s been a little over three years since I’ve actively worked in the field of web design and digital marketing. That being said, once your eyes are opened to the wonderful world of optimization, you are forever acutely tuned in to “good” and “bad” websites. As a consumer with enough knowledge to make me dangerous, … Continued

Distributors are often left out of the conversation on digital marketing — which means they miss all of the benefits. If you’re seeking new customers, investing in digital marketing will get you found by serious prospects. Here’s what’s important for distributors to know about digital marketing. SEO is Key SEO or search engine optimization is … Continued

As you may be aware, SEO can be a terrifying industry to work in at times. The simplest mistakes, even typos, can doom your website and turn away crucial traffic from your website. Today, we have put together for you our list of top horror stories regarding digital marketing to get us in the Halloween … Continued

Generations behave differently, and this extends to purchasing decisions. Millennials are increasingly being given purchasing power at work, which means your B2B marketing plans must accommodate this generation’s purchasing preferences. See how Millennials are affecting B2B marketing—and how your company must change. Millennials are Values-Driven Shoppers More than previous generations, Millennials support companies whose values … Continued

The fact that Google has over 100 billion searches a month indicates how the behavior of buyers has changed. If your focus is on B2B marketing, you can no longer effectively reach buyers through methods like direct mail and telemarketing. The fact that your prospects are turning to online search to find companies like yours, … Continued

A “touchpoint” can be defined as any interaction that your company has with your prospects or customers.  These touchpoints taken collectively define the Customer Experience.  The better that experience is, the more likely it is that you’ll retain the customer or sell the prospect. At Upright, we work with clients on digital marketing initiatives and … Continued

We get excited when anyone asks how us how we can help improve their overall digital marketing strategy! Regardless of whether you’re a small, medium or large-sized local business, digital marketing can help you gain more business and maximize your sales. For a local business doing most if not all their marketing, online, it’s important … Continued

A “touchpoint” is any interaction a person has with your company or your brand, before during and after purchasing a product or service. In today’s world, the very first such interaction will most likely be a digital touchpoint.  So, we wanted to give you some examples of what these extremely important first and lasting impression … Continued

This is something we address regularly with our clients. It can be tough for folks to determine if a no-obligation audit email is actually legitimate. Do you know how to tell if an audit email that you received is spam or not? Every month, we receive a forwarded email from our clients that says something … Continued