Generations behave differently, and this extends to purchasing decisions. Millennials are increasingly being given purchasing power at work, which means your B2B marketing plans must accommodate this generation’s purchasing preferences. See how Millennials are affecting B2B marketing—and how your company must change.
Millennials are Values-Driven Shoppers
More than previous generations, Millennials support companies whose values align with theirs. Consider the success of Toms, which donates a pair of shoes for every pair purchased. Broadcast your core values to attract Millennial buyers who share those views.
On a related note, community engagement is very important to Millennials. If your business contributes to charity or performs volunteer work, promote this to show Millennials your business “gets it.” (more…)
A deadline set by Google is one you won’t want to miss or forget. Mark your calendars for July 2018, because that is the deadline for when Chrome will begin to warn users if a site is insecure. The most used web browser, Chrome, is taking part in alerting users if websites are or are not secure. You may ask yourself, what difference does it make if a site is HTTP or HTTPS and the difference is big.
If your site is already a secure site then there is nothing for you to worry about. However, if your site is not secure then this is a task you’ll want to make sure gets completed. Chrome will clearly warn users if a site is not secure. Most people will not visit a secure website in fear of data being stolen, computer becoming hacked, etc. Even though your site is more than likely innocent of any internet wrongdoing, it will hurt your site visits and search results.
The entire purpose of a website for your business is to be found and to sell or promote product(s) or brand(s). If Google is penalizing your site in more ways than one and users are afraid to visit your site, then what is the point of your website? Elements of digital marketing have evolved and having a secure site is just one of the new normalities the industry will be facing going forward.
There are a handful paths you can take to make sure your site is secure and it can be a bit overwhelming. Upright Communications can help you diagnose your best method by scheduling a quick 15-minute phone call. Give us a call and let us help you choose your best HTTPS path.
The fact that Google has over 100 billion searches a month indicates how the behavior of buyers has changed. If your focus is on B2B marketing, you can no longer effectively reach buyers through methods like direct mail and telemarketing. The fact that your prospects are turning to online search to find companies like yours, means that your greatest revenue generation potential lies with your website.
In order to maximize that potential, it is a good idea to develop a digital marketing plan to guide your way to success. Five keys to keep in mind when developing this plan are: (more…)
A “touchpoint” can be defined as any interaction that your company has with your prospects or customers. These touchpoints taken collectively define the Customer Experience. The better that experience is, the more likely it is that you’ll retain the customer or sell the prospect.
At Upright, we work with clients on digital marketing initiatives and often focus on Digital Touchpoints. And to improve the Customer Experience, we have developed a 5-step process to analyze our client’s digital touchpoints: (more…)
We get excited when anyone asks how us how we can help improve their overall digital marketing strategy! Regardless of whether you’re a small, medium or large-sized local business, digital marketing can help you gain more business and maximize your sales.
For a local business doing most if not all their marketing, online, it’s important to embrace a quality digital marketing strategy that is seen by all of their potential customers online. When it comes to digital marketing, we believe there are five main areas of focus for local businesses. (more…)
A “touchpoint” is any interaction a person has with your company or your brand, before during and after purchasing a product or service. In today’s world, the very first such interaction will most likely be a digital touchpoint. So, we wanted to give you some examples of what these extremely important first and lasting impression opportunities might be.
The first digital touchpoint is one that we don’t often think of as being under our control. That is the listing that Google displays as the result of a keyword search. These search engine results pages (SERPs) will generally list 10 organic results per page with you and your toughest competitors all in a row. So, if this is to be truly the first impression many people will have of your company, it stands to reason that you would want to make that a positive impression. And you can! (more…)
This is something we address regularly with our clients. It can be tough for folks to determine if a no-obligation audit email is actually legitimate. Do you know how to tell if an audit email that you received is spam or not?
Every month, we receive a forwarded email from our clients that says something along the lines of, ‘I received this free audit, do we need to do anything with the information enclosed’. We are 100% confident in the work that we do for our clients, so we have no qualms when a client sends us this information! However, more often than not, the ‘free audit’ that they send us rarely contains factual, helpful information for our client. (more…)
A new survey reveals some interesting findings about small business mobile app trends. According to 2017 survey done by Clutch, the development of mobile apps has become a bigger priority for small businesses. This is not surprising considering that smart phones are now the primary source of information and communication for an ever-broadening range of people.
355 US small business owners and managers were surveyed to explore the extent of mobile app usage in this demographic. The study results revealed a trend toward small business mobile app development, and indicated that mobile apps will be commonly used as business tools and assets in the near future. (more…)
Leveraging digital marketing is essential to a well-rounded marketing mix. It can be the hub, or central point, for communications to track results and engage with your customers. However, the nearly limitless potential digital marketing can offer is not easy to capitalize, even for people that do this work full time (like me!). It’s undeniably important you choose a partner that is 100% committed to this marketing channel. To help you in your search I have put together three questions that will help you find a good digital marketing partner. (more…)
Is your local email marketing campaign delivering the results you want? If not, you may be considering giving up on email as marketing strategy. Before you do that, there are things you should consider.
Even as digital communication continues to evolve, email is still a widely used communications tool:
- According to data from Statista, by 2019, the number of email users worldwide is forecasted to reach 2.9 billion.
- Data from Radicati reveals that nearly 80% of all U.S. email accounts were consumer email accounts.