Posted by Upright Team & filed under Digital Marketing, Touchpoint Marketing.

You often hear the phrase “digital touchpoint,” but what does this mean? Find out how to use and define touchpoints for marketing excellence.

What are Digital Touchpoints?

Broadly defined, digital touchpoints are any and every interaction that your business has with customers or leads. Taken as a whole, your touchpoints represent your customer experience. You may know that customer experience is key to keeping customers happy and loyal, to grow your revenue.

How to Define Digital Touchpoints

At Upright Communications, we developed a 5-step method to define digital touchpoints for our clients.

1. Identify each touchpoint and evaluate the interaction
Places to look for touchpoints include your website analytics and search results for your business. What appears in the snippet when leads search for your brand name or your top keywords? Which pages and posts on your website are the most popular?

2. Set best practices and ask yourself if the interaction could be improved
Let’s say your conversion page has a high bounce rate. Obviously, you would prefer your landing page have a high conversion rate. You know something isn’t working on your landing page — or you would see more conversions — so step back and think about what may not be working right.

3. Make those improvements
Tweak your landing page using one idea from the list you brainstormed. For example, change the wording on your CTA button.

4. Measure effectiveness
After a couple of weeks, check the bounce rate. Has it decreased?

5. Celebrate your win or try another fix
If the data is in line with best practices, celebrate! If things aren’t where you want them, try another fix.

If all of this is jargon to you, get marketing help from an experience digital marketing leader like Upright Communications.


Related Posts

Sharing Is Caring: LinkedIn

We’ve all probably heard the phrase ‘sharing is caring’ referenced a time or two and in our industry, that often relates to social media. The whole word of mouth idea has morphed into a ‘word of share’ idea and we’re here for it. Starting with MySpace in 2003, social sharing began with pretty humble beginnings…. Read more »

Could a Virtual Trade Show Concept Work for Your Business?

Trade shows have traditionally provided businesses in a broad range of industries with the opportunity to reach many pre-qualified potential buyers and connect with them, one on one. While highly effective for prospecting, trade show participation is also costly for businesses, considering employee travel costs, development of exhibits, and a host of other related expenses…. Read more »

Enhance the Visibility of Your FAQ Page with Schema Markup

In another interesting twist and a means to keep users on search results (and away from individual websites), this past May, Google announced the new rich results in the form of FAQs within SERPs. Many sites have Frequently Asked Question or FAQ pages. Webmasters need to make sure that these pages have schema markup. Schema… Read more »

Digital B2B Marketing for Small Business

B2B digital marketing requires different tactics than B2C marketing, which gets a lot of the attention. If you’re a B2B brand looking to invest in digital marketing, here’s what you need to know. Focus on Know, Like, Trust B2B shoppers want to know, like, and trust the companies they do business with. Educate companies with… Read more »

Internet Marketing Strategies for National Businesses

To succeed at internet marketing, you need the right talent, the right technology, and proven processes that get results for your national business. Boost your results instantly just by adopting these four processes for internet marketing. Understand Your Customers Your internet marketing efforts must start here, because if you skip this step, you risk sending… Read more »