Posted by Colleen Frye & filed under Digital Marketing.

Marketing StrategiesTo succeed at internet marketing, you need the right talent, the right technology, and proven processes that get results for your national business. Boost your results instantly just by adopting these four processes for internet marketing.

Understand Your Customers

Your internet marketing efforts must start here, because if you skip this step, you risk sending out messaging that does not resonate with your customer base — wasting your hard work and your marketing budget.

Figure out who buys your products, then set up sample personas that represent your customers as well as a customer journey map that illustrates the path to conversion.

Deliver Excellence

Using your customer journey map as a guide, focus on providing superior service at every step of the journey. For instance, train in-store sales people so they can provide product specifications and recommendations during the in-store research phase. Here a skilled SEO copywriter to get your brand found by customers just beginning to search for solutions.

Excellence not only woos customers, it helps you CYA in an era where unhappy customers take to Twitter and Yelp.

Utilize the Right Marketing Technology

Marketing technology can either help or hinder your efforts. Your national business can either sift through available solutions or outsource this part of the equation to a digital marketing firm.

Use the Best Metrics to Drive Success

Analytics put real time data in your hands. Your national business will gain a competitive edge when you use the best metrics to drive success with marketing. Measure the effectiveness of every campaign and every touch point on the customer journey, then tweak to boost your results (and revenue) higher.

Used successfully, these strategies may improve your marketing ROI by up to 25 percent. To get help implementing marketing strategies, look to Upright Communications.


Related Posts

Sharing Is Caring: LinkedIn

We’ve all probably heard the phrase ‘sharing is caring’ referenced a time or two and in our industry, that often relates to social media. The whole word of mouth idea has morphed into a ‘word of share’ idea and we’re here for it. Starting with MySpace in 2003, social sharing began with pretty humble beginnings…. Read more »

Could a Virtual Trade Show Concept Work for Your Business?

Trade shows have traditionally provided businesses in a broad range of industries with the opportunity to reach many pre-qualified potential buyers and connect with them, one on one. While highly effective for prospecting, trade show participation is also costly for businesses, considering employee travel costs, development of exhibits, and a host of other related expenses…. Read more »

Enhance the Visibility of Your FAQ Page with Schema Markup

In another interesting twist and a means to keep users on search results (and away from individual websites), this past May, Google announced the new rich results in the form of FAQs within SERPs. Many sites have Frequently Asked Question or FAQ pages. Webmasters need to make sure that these pages have schema markup. Schema… Read more »

Digital B2B Marketing for Small Business

B2B digital marketing requires different tactics than B2C marketing, which gets a lot of the attention. If you’re a B2B brand looking to invest in digital marketing, here’s what you need to know. Focus on Know, Like, Trust B2B shoppers want to know, like, and trust the companies they do business with. Educate companies with… Read more »

How To Define Your Digital Touchpoints

You often hear the phrase “digital touchpoint,” but what does this mean? Find out how to use and define touchpoints for marketing excellence. What are Digital Touchpoints? Broadly defined, digital touchpoints are any and every interaction that your business has with customers or leads. Taken as a whole, your touchpoints represent your customer experience. You… Read more »