Digital Marketing
Small Business Mobile Apps: What You Need to Consider
A new survey reveals some interesting findings about small business mobile app trends. According to 2017 survey done by Clutch, the development of mobile apps has become a bigger priority for small businesses. This is not surprising considering that smart phones are now the primary source of information and communication for an ever-broadening range of … Continued
What to look for in a digital marketing agency?
Leveraging digital marketing is essential to a well-rounded marketing mix. It can be the hub, or central point, for communications to track results and engage with your customers. However, the nearly limitless potential digital marketing can offer is not easy to capitalize, even for people that do this work full time (like me!). It’s undeniably … Continued
Give Your Local Email Marketing Campaign a Boost
Is your local email marketing campaign delivering the results you want? If not, you may be considering giving up on email as marketing strategy. Before you do that, there are things you should consider. Even as digital communication continues to evolve, email is still a widely used communications tool: According to data from Statista, by 2019, the … Continued
5 Ways to Build Trust as a Local Business
The rise of online shopping and big box stores has made it tougher for small businesses to compete in their own local markets. While the mega retailers can often undercut local businesses on price, there is one key advantage local businesses can leverage, and that is trust. Shoppers tend to be more confident about doing … Continued
Marketing automation is such a buzz word, but is it really useful?
The biggest problem facing everyone today is time management. Every app, innovation, and “paradigm shift in synergy” results in the same thing… more time to do other things. This doesn’t always make life easier, sometimes it opens up the door for more responsibilities or creates unexpected outcomes. One Netflix employee even eliminated her own job she … Continued
Email Automation for Beginners
Email automation, marketing workflows, drip campaigns or whatever you want to call it are all the same basic thing. They are automatically sent, personalized, and tracked emails shared with your customers or leads. It is easy to get overwhelmed by the options and implementation of these programs and the services that tout it can be … Continued
3 Ways to Make Not-So-Exciting B2B Marketing Content More Engaging
As a digital marketing company, we serve a wide range of businesses and markets. When discussing ideas for engaging content, we sometimes hear B2B clients say “my customers only care about price” or “there’s nothing that interesting to talk about.” No matter what your product or service, there is always more to talk about than … Continued
Resolved for 2017: End Random Acts of B2B Marketing
The start of a new year is an exciting time! Thoughts turn to resolutions for making transformations and improvements. Unfortunately – whether personal or business related – New Year’s Resolutions usually fail because they are not supported by larger goals and strategic actions. For example, if I want to ‘lose weight in 2017’ but don’t … Continued
Major Key to Lead Generation
Each business should have a sales funnel and a strategy to make more money. It’s common for the most obvious strategy in a business to be overlooked or to be outdated. The sales funnel and goals will help your business stay on track and help your business thrive. Don’t forget to visit your sales funnel … Continued
Local Business Marketing Messaging – Buy Local, Build Community
Many local businesses face expanding competition from a growing number of big box stores and online retailers. It has become all too common for local consumers to visit a local business, benefit from the knowledge of sales person and the opportunity to examine stock, only to leave the store and go buy online. How can … Continued