Digital Marketing
Ideas for B2B Marketing Success
Coming home to a box on your doorstep makes anyone feel like a 5-year-old on Christmas morning. Walking into the house, running to the drawer with the scissors, frantically opening the box, and realizing that the thing sitting in the box does not live up to the expectation you had in your mind. Now you … Continued
Getting a Handle on Surveys for Small Businesses
Is it really that difficult to start and implement? Most businesses have a pretty good handle on what their customers are saying about their product. However, it’s often what customers are not saying at checkout or during the sales process that could make a huge difference. If you don’t ask you’ll never know and if … Continued
Reviews = Rankings
Search engine optimization practitioners theorize each day what search engines use as ranking leverage. There are about 200 factors that search engines take in to consideration and none of these factors are on public display. It’s the SEO practitioner’s job to assess each site and do their best to follow best practices to help their … Continued
Win Customers in a Micro-Moment
Smartphones have massively changed the way we use the Internet. Our smartphones are nearly an appendage, and we turn to them compulsively in fleeting moments. Late-night searches for “pizza near me” are nothing new. What is new is the complexity of business transactions taking place from smartphones. Indeed, there are billions of dollars to be … Continued
Creating Emails that Engage
When thinking about email marketing and your business, the whole task can be daunting. I would always recommend that you stay focused on the key aspect, engagement. No matter what you’re selling, educating or sharing with your subscribers you want them to engage. So I have put together some simple best practices to help consistently … Continued
Understanding Online Marketing and the Way Google Thinks
If you’re a small or medium sized business owner, it’s easy to be discouraged by online marketing. There are many times when you’ll hear about business tactics that just sound too good to be true and when you hear about marketing terms like “SEO” or “Inbound Marketing” it’s really easy to be overwhelmed with information. … Continued
Buyer Persona: Your Most Interesting Customer
Though you probably don’t recognize his name, Jonathan Goldsmith has become one of the most recognizable men, if not actually the most interesting man in the world. Since first appearing in the popular Dos Equis beer campaign in 2006, this fictional gentleman soon became a part of popular culture, often quoted and appearing in Facebook memes. … Continued
Inbound Marketing: Prospect to Purchaser
When beginning your inbound marketing campaigns, the most important aspect is quality content! This type of content not only educates the customers, but it also provides them with valuable information that they can use to better understand your offerings. Remember, it must actually do the selling of your product or service or it won’t have … Continued
What Are We Getting From Our Website Marketing
When someone tells me “we don’t know what we’re getting from our website”, it usually means that they can’t identify many new customers that resulted from a website visit. And they believe that their website should help them land a lot more sales than it does. Sound familiar? If you find yourself in this situation, … Continued
Why the Big Fuss Over Automated Workflows?
There has been a buzz-word floating around the inbound marketing world that I am sure has come across your computer screen at least once – workflows. The seasoned business veteran who can recall themselves saying, “Nothing could ever surpass the power of Yellow Pages” has seen the rise and fall of many marketing fads. Workflows, unlike … Continued