Posted by Jenn Sargeant & filed under Digital Marketing, Reputation Management.

Search engine optimization practitioners theorize each day what search engines use as ranking leverage. There are about 200 factors that search engines take in to consideration and none of these factors are on public display. It’s the SEO practitioner’s job to assess each site and do their best to follow best practices to help their account score the top placement on search engines. Best practices include making sure factors such as click through rates, page speed, link signals, etc. are worthy of a ranking ‘point’.

One factor that does in fact result in ranking placement are reviews. ReviewJump founder, Tyler, analyzed over 22,000 local business listings to see if the theory of having reviews has an impact on rankings. The result of his research?  The theory is true. Reviews = rankings. The listings that populate higher on search results have significantly more reviews than those not making the ‘cut’ for the 3 location listing pack.

It’s not just the reviews but the frequency of the reviews. It’s helpful if the listing gets new reviews daily or weekly. New positive reviews = more credibility for the business. Another ranking factor for Google is credibility. Google isn’t the only one that likes reviews and the credibility they present. A survey conducted by BrightLocal revealed that 92% of customers will read online reviews to determine if the business is a good one or not, and 80% of customers trust online reviews as much as a personal recommendation.

If you’re in the business of making money {which we are very confident to say that you are} then don’t miss out on ranking success because of your lack of reviews. Reviews mean a lot to search engines and to potential customers. Do your part in gaining reviews and asking for reviews. Reviews are basically gold in the search engine world.


Related Posts

Building Your Credibility with Reputation Management

Reputation management takes being a purveyor of information one step further by tracking, monitoring, and willingly engaging in conversation via social media with those commenting on your goods or services. When done properly, social media reputation management builds your credibility with customers which ultimately strengthens trust in your brand. First and foremost, obtaining Google reviews… Read more »

Upright Customer Spotlight: Anthony Cole Training Launches New Website

Upright is excited to announce the successful launch of the recently updated, expanded, and redesigned Anthony Cole Training Group website. The new website features details on the company’s comprehensive line of sales training and sales productivity programs and tools. About Anthony Cole Training Anthony Cole Training Group is a 27-year-old Cincinnati-based sales coaching, training and… Read more »

Enhance the Visibility of Your FAQ Page with Schema Markup

In another interesting twist and a means to keep users on search results (and away from individual websites), this past May, Google announced the new rich results in the form of FAQs within SERPs. Many sites have Frequently Asked Question or FAQ pages. Webmasters need to make sure that these pages have schema markup. Schema… Read more »

Upright Customer Spotlight: AnchorHog Launches New Website

Upright is proud to showcase a new client website launch – AnchorHog. The new AnchorHog website sells an innovative line of ground anchors, designed to secure valuable property stored indoors and out. About AnchorHog AnchorHog is an innovative lock security anchor created by Frank Lauyans, to answer the need for Share on FacebookShare on TwitterShare… Read more »

How You Can Improve Your Reputation Management

A star rating scale, often out of five stars, is a quick way for customers to review a business’ product/service and/or their overall experience. Although this feature can give other potential buyers an idea of other buyers’ thoughts, without the presence of text to accompany the rating, it is difficult to conclude how accurate the… Read more »