Pay per click advertising can be extremely advantageous for local marketers. While some believe that PPC advertising is only beneficial for big-box or online retailers, many local retailers have discovered that online advertising brings name recognition, enhances credibility, and drives store traffic. It is important, however, to approach a local PPC campaign with specific local strategies and to continually monitor the campaign’s effectiveness to get the most from it.
Google research shows that shoppers are inspired to visit a local retail location after finding information such as store hours and location, or product availability and price.
“A common myth is that as a result of searching online, shoppers will only visit e-commerce sites. In reality, three out of four shoppers who find local information in search results helpful are more likely to visit stores.” (more…)
An unconfirmed Google algorithm update known as “Fred” began making its presence known on March 9th. This latest ranking update is reported to have impacted site rankings in a variety of ways. As with the many other Google algorithm changes you hear about, Fred may have you wondering how your site may have been impacted and what you need to do.
The Fred update seems to be targeting the quality of links on a given website. These include the relevant online channels that link to the website – examples can include Yelp, Google+, LinkedIn, and more. Over time, a website will naturally acquire links, but the process of link building can also be assisted by services like MozLocal, which submit a website to a variety of online directories concurrently. Links are important in establishing your credibility with Google, which will result in Google showing your website more prominently and consistently in searches for your products and services. (more…)
If your home page does not excite your viewers, does it at least engage their interest? The home page of your website plays as extremely important role as it is often the first page viewers see when visiting your business online. If this crucial page does not do everything it should be doing, it is entirely possible that the rest of your website will not even be seen. (more…)
Owning and operating a local business usually guarantees that your day will be busy from beginning to end. If you have taken the time to read this blog then that says something about you; you are someone who understands that marketing your business and more specifically, getting reviews online, is of utmost importance. Receiving tons of reviews on Google+, Yelp, or Foursquare can make or break a business, so why do business owners hesitate when asked to provide a review for other businesses? Whether it is the local coffee shop, your company’s electrician, or your main supplier; providing these businesses with reviews is necessary to help you grow your business. Here are four tips on giving reviews while representing your business:
Create Accounts for your Business
The first step to writing reviews is to create accounts. Yelp, Google+, and Foursquare are all excellent accounts to start with for a local business. After you are all signed up, just start reviewing. It is best to target companies that directly benefit your business’s success, but don’t be afraid to give a review to that kick-ass taco shop down the street. By giving positive reviews you will be building up your companies profile online as well. (more…)
Email automation, marketing workflows, drip campaigns or whatever you want to call it are all the same basic thing. They are automatically sent, personalized, and tracked emails shared with your customers or leads. It is easy to get overwhelmed by the options and implementation of these programs and the services that tout it can be very expensive.
In this article I want to help beginners with two things:
- How can I plan effective automations?
- What’s an affordable way to implement?
Similar to consumer technology, the web and how we interact with it is constantly evolving. Every day we see new designs and graphic effects rolling out on the websites we view in all kinds of markets, from business to shopping to entertainment. For developers, this means you have to be at the top of your game, at all times. While it may be tempting to adopt the all of the latest style developments, here are three trends it might be better to avoid in 2017. (more…)
As a digital marketing company, we serve a wide range of businesses and markets. When discussing ideas for engaging content, we sometimes hear B2B clients say “my customers only care about price” or “there’s nothing that interesting to talk about.” No matter what your product or service, there is always more to talk about than price. While your B2B digital media content may never go viral, it is possible to develop interesting content and engaging social media posts, even with a product line that does not seem very exciting. Here are 3 ideas to get you started: (more…)
Just another reason for us to realize how important Google+ reviews really are. In mid-December, Google added a sorting feature to Google Maps that allows the user to sort by review rating – 2-star, 3-star and 4-star (as shown below).
There’s nothing hiding the fact that small business owners have to work extra hard to compete with the big box retailers. Now more than ever, we’ve been reminded that shopping at a local business is the best way and it totally supports our economy, provides jobs and a ton of other awesome things.
It’s key that small businesses jump at every opportunity to promote themselves on the web. It’s also key that small businesses don’t miss the free opportunities to promote themselves on the web. How can this be done? One phrase: local business directories.
We’re not talking about the kind of local business directories that show up at your doorstep and often get used to start your campfire. Nope, not one bit. We’re talking about online local business directories that will show your business when someone types a service + local location in their search engine of choice (Google, Bing, etc.). (more…)
Site speed and page load times are important factors for both search engine rankings and usability. Optimizing your website load time is one of the most cost effective ways to make sure as many people as possible are viewing your content.
According to the Aberdeen group even a one-second slower page load time leads to an 11 percent drop in page views. From Kissmetrics, 18 percent of mobile users will look for something else if a site doesn’t load in under 5 seconds. This figure increases to 30 percent of users if the load time reaches 10 seconds. You can probably recall yourself doing this when a page loads too slowly on your mobile device. Who wants to sit and wait? (more…)