Many have come to know this time period as “The Age of the Influencer”. But millennials and Generation Z’ers are beginning to trust influencers less than they have been in past years. How could this be? Let’s take a look at why influencer marketing is starting to downward spiral.
Consumers Lose Trust in Influencers
Consumers may start off trusting influencers – after all, influencers built their brand following for one reason: authenticity! Majority of their followers follow them because they believe in what they have to say. But influencer marketing ruins this trust by casting an inauthentic light on an otherwise genuine individual. The fact is – most influencers don’t care if the companies they work with align with their personal values or morals – they just see a fat paycheck. So they say yes to all company offers and start getting paid for their work. (more…)
Below are all the ways that disgruntled customers, bitter employees, and unethical competitors can cause havoc to your Google My Business listing. Not the most uplifting of topics, but it’s well-worth the read because your business is certainly susceptible to vulnerabilities that Google My Business poses.
Uploading inappropriate photos
Anyone can upload a photo to your Google My Business page, whether it’s with a review or a general upload.
Answering customers’ Google My Business “questions” falsely or incorrectly
Users are able to answer questions about your business, but they can do it in a way that hurts your business. You can’t remove bad questions (or answers). All you can do is flag them.
Generation Z is set to surpass Millennials in 2019 and make up the single largest population segment, comprising roughly 32% of the population. Together, Generation Z and Millennials make up half of the total media audience. But there are some key demographic differences between the two. The oldest Generation Z is 22, while the oldest Millennial is 38. Gen Z’ers have never lived without social media. They don’t know a world where social media doesn’t exist. Other generations grappled with finding a happy medium between social media and real life, but Gen Z’ers don’t have that problem. To them, social media is real life.
So how should you change your current marketing strategy?
63% of Gen Z prefers to see real people in ads over celebrities. Gen Z’ers want to see individuals that look (more…)
Are you a small business struggling with filling positions? We have good news for you.
Last year, Facebook launched its own job search feature. Never before did we think it would be possible to find a job on Facebook, the adored social media platform. With over 65 million business pages listed on Facebook, it certainly is worth investigating.
So how does it work anyway?
Good question! Each job listing lasts for 30 days exactly and after each application, the job poster will receive a message in their Facebook inbox. The application will include basic details and the employer can follow-up requesting additional information such as a resume, cover letter, availability for an interview, etc. (more…)
Upright Communications is proud to present the newly updated G Squared Engineered Products website.
Our client, G Squared Engineered Products, is a technically-oriented manufacturer’s representative agency and distributor that has served the Gulf Coast region, including Louisiana, Mississippi and parts of Texas and Alabama, since 1980. They represent manufacturers of specialty process equipment such as fired heaters, fans, pumps, filters, air pollution control systems, and corrosion resistant pipe. Their goal is to help client improve process capability, increase efficiency, solve problems, expand flexibility and reliability, all while reducing costs and increasing profit. (more…)
B2B digital marketing requires different tactics than B2C marketing, which gets a lot of the attention. If you’re a B2B brand looking to invest in digital marketing, here’s what you need to know.
Focus on Know, Like, Trust
B2B shoppers want to know, like, and trust the companies they do business with. Educate companies with high-value content that positions your business as the industry leader, boost likability through your tone and messaging, and increase trust by sharing testimonials from clients. (more…)
There’s a lot of information out there on how to blog effectively, but sometimes it can feel like too much. Cut through the noise and focus your business blogging efforts with these 5 strategy tips.
1. Know Your Why
Why are you blogging? If you can’t answer this question, you can’t be an effective business blogger.
Spend time thinking about your goals and objectives for your blog. Are you looking to increase new clients, to grow your connection to your customers, to stand out in your industry, or some combination of the above? Once you can answer this, you can bring clarity to your blogging efforts. (more…)
Wrapping up the Upright Communications intern series, I can safely say it’s been a semester for the books! Over the past fourteen weeks, I’ve been able to further build out my knowledge in the digital marketing industry, witness ongoing agency and client relationships, and obtain a strong sense of what an Account Manager position entails.
As the semester comes to a close and I say my goodbyes to the team, I’ve discovered three crucial skill sets I will need to bring with me into other internships and jobs.
Do Your Research
Whether you’re pitching to a potential client, preparing to re-design your website, or even writing content for your website, you need to perform necessary research. Nobody is going to buy into your sales pitch if you aren’t even willing to appropriately prepare yourself. (more…)
To succeed at internet marketing, you need the right talent, the right technology, and proven processes that get results for your national business. Boost your results instantly just by adopting these four processes for internet marketing.
Understand Your Customers
Your internet marketing efforts must start here, because if you skip this step, you risk sending out messaging that does not resonate with your customer base — wasting your hard work and your marketing budget.
Figure out who buys your products, then set up sample personas that represent your customers as well as a customer journey map that illustrates the path to conversion. (more…)
Two of my VERY favorite topics! Google reviews & local businesses. Yours too, I just know it 😉
As y’all may remember, we use BrightLocal, a keyword ranking tool, to provide you with the most unbiased rankings for your business. We have been using this service for years now and really have come to trust them and what they’re all about. And that also includes their awesome ‘Studies’ they perform where they focus on one particular thing and research the heck out of it. They do the hard work and we get a clear understanding of what’s been found. Most of the time, these findings are extremely helpful for local businesses! (more…)