Posted by & filed under Conversion Optimization.

Call-to-Action StrategiesAre your call-to-actions working? If you’re not sure, then the answer is no — so try these strategies for effective call to actions to boost your conversions.

Show Users How it Works

You can talk all you want about why your service is killer, but what website visitors really want is to see it in action and decide for themselves. Call-to-actions that actually show users what you do and why it’s so amazing (instead of telling them) are highly effective. Think “See a Demo,” “Show Me” or “Create My Product.” Combine these simple prompts with your unique product or service for a CTA that incites curiosity and keeps customers excited. (more…)

Posted by & filed under Upright News.

Xtek new website designUpright Communications is proud to showcase the newly launched website of our client, Xtek, Inc. Established in 1909, Xtek is an industry-leading manufacturer of custom engineered components for industrial applications in steel mills, aluminum mills, mineral processing, power generation, pulp and paper, and other industries throughout the world. (more…)

Posted by & filed under Website Design.

Conversion Optimization for your WebsiteYour website can have all the right on-page SEO, but without conversion optimization, you will not see the return on investment you seek. Read on for our favorite tips on conversion optimization for your website.

Revamp Your Content

The best call to action won’t get read if customers do not reach it, so conversion starts with your content. (more…)

Posted by & filed under Upright News.

Upright Communications is seeking to add a paid intern to their team. The position is for 20 hours/week at $12/hour and has flexibility based on your school schedule. You will gain valuable experience to prepare you for a Copywriter or Junior Account Manager position in the digital marketing agency industry.

At the end of the internship you will be able to confidently complete the following:

  • Content creation
    • This includes writing blog posts, website content, ebooks, landing pages, email newsletters, and more using WordPress, Drupal and other website platforms
  • Search Optimization
    • Understand how to choose keywords for optimal search optimization success, create copy around keyword strategies, manage pay-per-click campaigns

    (more…)

Posted by & filed under Local Search Focus.

ideasThere’s no denying the challenge local businesses face in competing against large national retailers. Fortunately, many shoppers still prefer to shop at locally owned businesses to support and strengthen their communities.

Social media provides an excellent way for local businesses to connect with these shoppers. While the retail chains use social media to blast generic sales messaging, local businesses have an opportunity to stand apart with messaging that builds a connection with consumers and earns trust. As a member of the community you serve, you have the advantage of knowing what people are talking about locally, and what things they care about. Tapping into these conversations will help your customers get to know your business and increase the likelihood of them doing business with you. (more…)

Posted by & filed under Social Media Marketing.

social mediaSocial media for local businesses can often seem like a daunting task. Between employee management, bills, keeping the business up and running, basically putting all your sweat and tears into your organization, the last thing you’re thinking about is social media. We get it!

Upright Communications is here to be your social media expert at all times! Whether it’s understanding metrics, getting a social media calendar scheduled or researching your competitors, we’ve got you covered. But if you’re just starting out or you’ve hired someone to help you within your organization, you can establish some ‘bare necessities’ to have you be successful in the social media world. (more…)

Posted by & filed under Business Growth.

online marketingWhen someone hears the words ‘lead generation’, it can often be seen as an intimidating phrase. To us, lead generation is where we excel. But why do so many businesses and owners alike, get anxious when they hear such a term? According to Hubspot, ‘lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest is you company’s product or service.’ Sounds easy enough right? But when it comes to business owners who excel at their craft or trade, it’s often hard for them to imagine how they can excel at gaining customers via the internet.

However, it doesn’t have to be hard! With our help and your expertise, we will be able to successfully attract, convert and close these leads to help you obtain even more business.

How do we do it you ask? We’ve got plenty of ideas up our sleeves! (more…)

Posted by & filed under Digital Marketing, Tech Updates.

HTTPS DeadlineA deadline set by Google is one you won’t want to miss or forget. Mark your calendars for July 2018, because that is the deadline for when Chrome will begin to warn users if a site is insecure. The most used web browser, Chrome, is taking part in alerting users if websites are or are not secure. You may ask yourself, what difference does it make if a site is HTTP or HTTPS and the difference is big.

If your site is already a secure site then there is nothing for you to worry about. However, if your site is not secure then this is a task you’ll want to make sure gets completed. Chrome will clearly warn users if a site is not secure. Most people will not visit a secure website in fear of data being stolen, computer becoming hacked, etc. Even though your site is more than likely innocent of any internet wrongdoing, it will hurt your site visits and search results.

The entire purpose of a website for your business is to be found and to sell or promote product(s) or brand(s). If Google is penalizing your site in more ways than one and users are afraid to visit your site, then what is the point of your website? Elements of digital marketing have evolved and having a secure site is just one of the new normalities the industry will be facing going forward.

There are a handful paths you can take to make sure your site is secure and it can be a bit overwhelming. Upright Communications can help you diagnose your best method by scheduling a quick 15-minute phone call. Give us a call and let us help you choose your best HTTPS path.