This is a very fitting topic since we’re blogging, eh!?
Blogging for your business can be a very rewarding activity that you will treat just like any other marketing channel (i.e. social media or email marketing for instance). You will use it to support the growth of your business. If you’ve been considering blogging for your business but are unsure of the benefits, then it’s probably time to review them. (more…)
The start of a new year is an exciting time! Thoughts turn to resolutions for making transformations and improvements. Unfortunately – whether personal or business related – New Year’s Resolutions usually fail because they are not supported by larger goals and strategic actions. For example, if I want to ‘lose weight in 2017’ but don’t set a weight loss goal with a specific diet and exercise plan, the chances of me succeeding are about as good as my chances of driving by Krispy Kreme on National Donut Day. The same can be said for B2B marketing efforts. Unless the B2B marketing efforts you are planning for 2017 are supported by goals and a coordinated marketing strategy, there’s a good chance you won’t carry them out, much less see any measurable results. (more…)
Business blogging is a great way to add new content to your website, while also giving your customers and prospects a reason to visit your website. Posts with interesting and useful information will establish your website as a helpful resource, and establish a positive image for your business. Unfortunately, coming up with blog post ideas can be challenging, so it is all too easy to let your business blog fall by the wayside.
One of the keys to making your blog successful is posting consistently. A blog with outdated or infrequent posts will create a negative and unprofessional impression of your business. It is important to develop a plan and schedule for your posts to make sure your blog stays on track. (more…)
Receiving negative feedback in any shape or form is inevitable. Things go wrong, people have bad days, yada yada, but how you handle the negative feedback is what can make or break the resolution. It’s said that it is 25 times more expensive for a company to acquire a new customer than to keep an existing one, making ongoing investments in customer satisfaction a priority. (more…)
Each business should have a sales funnel and a strategy to make more money. It’s common for the most obvious strategy in a business to be overlooked or to be outdated. The sales funnel and goals will help your business stay on track and help your business thrive. Don’t forget to visit your sales funnel each quarter to evaluate if the current strategies are working out for the business goals.
So, where do you begin when creating a sales funnel? Here are a few tips to help you create your funnel! (more…)
Digital transformation – the phrase on the tip of every tongue.
It is a term to describe the massive shift in business activities caused by adopting digital technologies. A popular buzzword since 2014, the phrase “digital transformation” itself is confusing. Let us start by clearing misinformation.
Digital transformation is more easily understood as a passive phenomenon. It happens around you every day. As such, the goal of most businesses is not to digitally transform, per se, because that would suggest a single process with a beginning and end. Instead, digital transformation is occurring everywhere constantly, and businesses must make small and continuous changes in order to survive. (more…)
Receiving negative feedback in any shape or form is inevitable. Things go wrong, people have bad days, yada yada, but how you handle the negative feedback is what can make or break the resolution. It’s said that it is 25 times more expensive for a company to acquire a new customer than to keep an existing one, making ongoing investments in customer satisfaction a priority.
So instead of cringing and losing quality sleep over a negative review, see what it says and use it as an opportunity to retain that customer (if you want to keep them) and even improve your business. When customers are unhappy with your service, 94% will just never come back and it’s said that only 4% actually complain on a public forum. So with that knowledge, we should be really glad they complained to you instead of just jumping ship and never coming back. There are certainly some cases where the review is outlandish and you would rather just say ‘good riddance’ which is understandable, however there are situations where you can retain the customer and ‘make things right’. In fact, a complaint that is successfully solved will retain the customer 70% of the time! (more…)
Once you get visitors to your site, you want to make sure they stay there. A high bounce rate (one and out visits) is viewed as a negative by search engines and is a missed opportunity for website leads or sales. An attractive, user-friendly website design is a must for keeping visitors on your site.
Paying attention to some simple, easy to implement website design strategies can go a long way in making sure your visitors are able to enjoy their experience on your website and will encourage repeat visits. (more…)
It’s not easy for every business to grasp. Your website and your competitor’s website are nothing like billboards or TV ads that invade your life. Websites put your customer in control and when they’re done, one click and your website is gone. It can make online marketing difficult to grasp and easy to undervalue. So, let’s make your website and search engine optimization (SEO) work alongside your current marketing plan.
Here are some statistics to prove it’s going to be important: (more…)
Twenty years ago, if you opened a local business it was near impossible to compete with the big players in your industry who were well established in your community, but things have changed. Google changed everything! If you want a cheese burger, new business sign, office furniture, lawn care specialist, etc.… all you need to do is ask Google. Search engines have leveled the playing field and a small company can now have a fighting chance against the big-boys. However, just because your small or medium sized business has a website, doesn’t mean that the fight stops there; adding new and original content is your main weapon. (more…)