Why Are Customer Reviews So Important?
Getting Down to Digital brings you Episode 5! Join Colleen and Hannah once again for another episode of Getting Down to Digital. Episode 5 addresses why product and business reviews are so important for many prospective buyers. They also share their top five tips for answering negative reviews. Give it a listen!
Google Offers New Review Management Tool in 2021
Online reviews can be a wonderful complement to your business or they can be the bane of your existence if you happen to be the target of a misinformed or vengeful reviewer. Getting fraudulent or inappropriate reviews removed from a Google My Business page can be a complicated process, especially for an overburdened business manager … Continued
5 Tips for Effectively Maintaining and Utilizing Your Website
Getting Down to Digital welcomes a very special guest to Episode 4 – Keely! Keely is a vital part of our production team, with over ten years of experience working with Upright. She shares her top five tips for creating and maintaining a great website, putting an emphasis on monitoring/tracking for the account manager. Listen … Continued
Tips for Managing Your Social Media Presence
Upright Communications invites you to listen to Episode 3 of our podcast Getting Down to Digital! Colleen and Hannah are back for the next episode which is all about managing your business’ social media presence. They share a number of platforms and practices to ensure your social posts and engagement are effective and on-brand. Listen … Continued
How Voice Search is Impacting SEO in 2021
With the increasing use of mobile devices for online search, the popularity of voice search has grown correspondingly. Additionally, the use of smart speaker technologies such as Google Assistant and Amazon Alexa is driving even more use of voice commands to make search queries. As this trend continues, it will be essential for digital marketers … Continued
Power of Search for Local Businesses
Upright’s Getting Down to Digital brings you Season 2, Episode 2: Power of Search for Local Businesses! Optimizing your local listing online is crucial for your search ranking and overall visibility. Join Colleen and Hannah in a discussion about BrightLocal’s 2021 predictions for local search on Google, and how you can use your GMB listing … Continued
Upright Communications’ Intentions for 2021
Upright wants to officially welcome you all to 2021 in our Season 2 kickoff episode! Join Colleen and Hannah for an honest conversation about our intentions/resolutions as a business going into the New Year. Our main topics cover exploring new growth opportunities, digital networking, and being receptive to change. Click the image below to give … Continued
Madam C.J. Walker – 3 Lessons to Learn From An American Entrepreneur
Black history is rich throughout the American story. While there are many important names we’ve often heard, there are some African-Americans whose exceptional and historic accomplishments may not be as well known. Black History Month is a great time to get to know these extraordinary people. In the history of business and marketing, achievements do … Continued
The Future Of Local SEO – Bright Local Offers Predictions for 2021
In a recent article, local search expert, Bright Local, provided a review of how well their team did in predicting what would be on the horizon for Local SEO in 2020. Among the things they got right were the roll out of a paid GMB option and an increase in spam in the local search … Continued
Upright Customer Spotlight: Thrust Industries
Upright is proud to showcase a new website launch for our client, Thrust Industries. The updated and redesigned Thrust website features new and expanded information on the company’s comprehensive line of die cutting products and capabilities. Thrust wanted a website that would produce sales leads and provide comprehensive information on their products and services. About … Continued