Black history is rich throughout the American story. While there are many important names we’ve often heard, there are some African-Americans whose exceptional and historic accomplishments may not be as well known. Black History Month is a great time to get to know these extraordinary people. In the history of business and marketing, achievements do not get much more impressive than those of Madam C.J. Walker.
When we hear about the giants of business in American, we recognize names like Vanderbuilt, Rockerfeller, and Carnegie. A name we may not be as well acquainted with is that of Madam C.J. Walker, the first female self-made millionaire in America. This African-American daughter of formerly enslaved sharecroppers was an inventor, entrepreneur, and philanthropist who built an incredibly successful business on her own. In addition to hard work and determination, her desire to share her prosperity with other women evolved into an innovative marketing approach that cemented her success and proved she was clearly ahead of her time.